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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How Social Networking Helps Lost Friends Get Together

How Social Networking Helps Lost Friends Get Together Distance and time are often the two biggest reasons we lose touch with people. There are times when we just get busy with other things.That’s certainly a shame, but at a time when there are so many different social networking sites available to us, it doesn’t have to be.There are more ways than ever to illustrate how social networking helps lost friends get together. A Forgotten Feature Social networking has a great many positive connotations behind it. There are so many things we can now do with social networking that we sometimes actually forget that its origins. The beginnings of social networking are largely based on the concept of reuniting old friends. Classmates.com began that concept in 1995. We can do so many things on a site like Facebook, and yet one of the primary reasons why social networking was created in the first place is still a possible use of sites like Facebook and Google+. It’s strange to realize now that some of us actually forget we can even do this in the first place. Bringing People Back Together Through Social Networking You can still indeed find old friends through social networking...
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Social Media Showdown

Many businesses started getting aware of the power of social media. Often they think what would be better, to give the task to company that manage their SEO or PR agency. As anything else both have advantages and disadvantages, but there are many other options too. Personally I would recommend companies to stimulate employees to use social media and not blocking top social networks at working place, but ask they to include their current position on their “about” page. On few occasions, I started social media campaign for companies and they refused to invite existing customer to their social media fan page. Well, this is a totally wrong approach as social media is the fastest way to announce promotion to existing customers and strengthening relationship with them. SEO vs. PR vs. Advertising Agency SEO practitioners know how to drive traffic from search engines, but when we are talking about engagement, they are losing points compared to PR and advertising agencies.  The downside may be outsourcing work to different companies, but surely this would be beneficial. I personally would recommend to choose the only that can show you previous work done, ideally related to the same niche. Social media marketing isn’t new...
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How to Build a Social Media Marketing Strategy that Really Works

Without a doubt, many businesses nowadays make good use of social media to their advantage. For instance, they have developed marketing strategies with the help of social media and it worked for them! Social media marketing is making waves in the business world as it propelled most of the businesses who embraced it on top. However, not all who use it succeeded with their efforts. Perhaps the strategy they use was not suitable to their business. Or maybe they just joined the social media craze without even outlining their plans. Setting up Facebook and Twitter accounts for social media marketing purposes does not simply end there. In fact, it needs a lot of studies, strategic plans and impeccable execution to achieve the desired outcome for your business. Here are some tips on how to come up with a social media marketing that really works. 1. Notice how others do it and examine your current marketing strategy Many businesses instantly jump into conclusion of joining social media just because they’ve seen others do it even if they are unprepared for it. They don’t even know they will execute it or why they should take part of it thus sometimes resulting to disappointment....
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Microsoft Wants a Piece of Your Social Networking Time, Rolls Out So.cl

The Hush, Hush Debut of So.cl Just days after social networking biggie, Facebook made its initial public offering, tech titan Microsoft silently rolled out it's experimental social networking platform to the Public after being in the beta-testing period for quite some time. So.cl (pronounced as “social”), as the site is called, was first launched in December last year. The site is targeted at students and had formerly been limited to invitees at universities and school in the United States. Microsoft noted that the platform is the fruition of a joint partnership with selected universities that include Syracuse University, University of Washington and New York University – whose students have tested the website. It was developed by a team of designers and engineers from Microsoft's Fuse Labs and it is powered by Bing search. So, what's with So.cl? Below is a brief walk through. The Look and Purpose So.cl appears like a combination of the search engine Bing and online pinboard Pinterest. Based on its FAQ page, the site brings together social networking and search to aid users in finding and sharing interesting content they find on the Internet. It allows users to make rich posts by organizing a collage of visual...
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Effective Social Media Marketing Tools in 2012

The use of social media has become a prerequisite for most businesses around the world. Through technological changes marketing has become quite dynamic and very effective. Social media presence is not just any option for businesses, since it presents a more powerful platform to reach quite a number of target customers. As the world embrace digital age, where over a million searches are run thorough the search engine every minute, businesses on the other hand are also adopting the online marketing trends and social media presents the best possible platform for this new trend. If you are going to succeed and carry out effective social media marketing, you will appreciate the following information which will help position your business for great success. 1. Prepare an executive summary Why are you venturing into social media and what are your intentions? These are the questions which your executive summery will answer. Whether you are outsourcing or doing in-house management of social media, you need to prepare this documentation because it will help address the problem, solution and opportunity for your business in a well-organized manner. It is from these documents that top management will know how the business intends to monetize social media,...
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Using Social Media to Showcase Your Expertise

Businesses can't really afford to ignore social media these days. And it's not just about having a Facebook or Twitter account, you need to establish yourself as an expert within your industry, and to do so you have to have an established online presence. This doesn't mean diving into every social network, because each industry or field has different approaches that work better than others when it comes to social media. Click Thumbnail to Enlarge Instead, the ultimate goal is to find the platform allows you to connect and interact with peers in your industry and potential customers, and to get your ideas out there and share them with others in your field. Not to mention, you want to learn from others who may have ideas of schools of thought that may be beneficial to you. In order to reach all of these goals using social media, you must seek to really understanding which social media platform works for you. This infographic, Leveraging Social Media to Showcase Your Expertise, is a great guide and an incredibly useful tool in helping to sort through the big social media platforms such as Facebook,...
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Understanding the Global Social Networking Trends

Never has there been, in the history of mankind, so great an opportunity for people to be connected and interact, as its obtainable today. The proliferation of the Internet has made communication between people to be greatly easy and effective, without the barrier or limitation of space and even time. And today, at the forefront of the phenomena changes we are experiencing, is social networking. Description Social networking is the general name given to the trend and the activities of websites that are created with the purpose of making communications between their users possible. These websites are also being known as the new media, for they allow users to speak, watch, hear and interact with people from all over the world. The make sharing of experiences, interests and activities, possible. Presently, it will be difficult to put a definitive figure on the actual count number of members of these social communities, for a simple reason that thousands of them are springing up on a daily basis, each making its own cut in the big pie of web population. Mind you, hundreds of thousands of users are also joining the move on a daily basis. People now find it difficult to be...
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How to Boost Website Traffic Using Social Media

The popularity of different social networking sites like Twitter and Facebook has made it one of the most popular ways used by different website owners to increase traffic to their site to promote their product and eventually bring sales to the company.

Why do website owners sees Facebook and other social networking site as an effective Internet marketing tool that can help boost website traffic? Here are some reasons: Anyone can sign up for a Facebook account for example, and utilize it to establish relationship with potential clients, drive traffic to a website, promote different products and services and ultimately bring revenue to the business for free. The different social networking sites also has millions of members which forms a huge base of would-be customers for different niche and the numbers are growing everyday, making it a good venue to promote a website and boost website traffic. The various social networking sites also extends the audience that you can reach as almost all people have a social networking account already and anyone who has access to the Internet can gain access to these social networking sites too. So how can you use these different social networking sites as an effective Internet marketing...
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Discover How You Can Save Time on Your Social Media Marketing

Everyone knows that social media marketing is having a ‘moment’ right now. Especially with Google’s latest updates, Penguin and Panda, penalising what it deems to be underhand SEO. But with everything else to manage, it can be difficult to dedicate time to all your social media platforms. Twitter, Facebook, Pinterest and LinkedIn all require an investment of your time, something many small businesses simply don’t have. But if you’re looking at making social media a bigger part of your marketing campaign, there are ways to make the process easier. Here are three, free ways to save time on social media marketing: Hootsuite There are plenty of social media dashboards available to help you integrate and manage your social media platforms. If you’re looking for one that offers the most, for nothing, you should give Hootsuite a try. The online dashboard lets you manage Twitter, Facebook, LinkedIn, and Wordpress accounts all in one place. With simple column layouts, it’s easy to check your mentions and join in with industry conversations. It’s also really easy to schedule bulk posts for weeks, even months into the future. This will leave you free to carry on with your other tasks, while maintaining your online presence....
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I've been hooked on HootSuite since the first time I got my hands on it. It is my favorite Twitter management tool and at times I ... Read More
Tuesday, 22 May 2012 12:12 PM
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Creating a Community with Social Media

With the abundant use of social media, many people wonder about the types of things that the proliferation of social networks can accomplish. Social networks have already made people's communication faster than ever thought possible. They have also helped people keep in touch with individuals from around the world. Community One of the most interesting aspects of social media is the sense of community that is created by the users. Social media allows people to create communities with individuals that they would have never met through any traditional mode of communication. People are always looking for ways to connect with other people, and having a community through social media is one of the best ways to do it. The first thing that is necessary to create a community through social media is a shared sense of purpose. It is difficult for people to create communities when there is nothing in common. When considering the aspects that make a community, traditionally it has been a common geographic area. Then communities expanded from a small geographic space to a wider space once individuals were able to travel farther to meet up with members of their community. These communities all had something in common....
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Let’s Get to Know Facebook’s New Layout: The Timeline

Over the next couple of days, Facebook will be implementing a mandatory change in the layout of each member’s page with the introduction of the Timeline.If you have a Facebook account, which has a big chance that you have, you will surely be affected by this change soon as Facebook already started rolling out the update to the pages of all its members since March 2012. This leaves you no choice but to accept the new layout and just learn to appreciate what Timeline has to offer. To help Facebook users understand how Timeline works, here is a rundown of its features: With Timeline, your Facebook posts will be arranged in reverse chronological order and is listed by year on the right side of the page. With the old layout, the older posts are buried deep into the pages. To view these past events, one must click through “Older Posts” several times to get to the archive. With the Timeline layout, one can just click the year and the month, and all past events on the selected time will be displayed. “Pre-Facebook” information can also be added easily with the new layout and this allows a user to stretch their Facebook...
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Social Media Security Basics - Infographic

Anyone who has stopped to consider the unbelievably rapid growth of Social Media today would likely notice that every part of today's economy is significantly impacted by social media. For instance, hashtags appear on commercials without explanation, almost every large brand name has an active Twitter account, and over 800 million regular people like you and me are on Facebook. That said, given the amount and frequency of information being shared through social media, it's imperative that internet users become aware of the security risks they take on by using social media platforms. Unless one is educated about social media security basics, sharing information on social media can lead you to inadvertently disclose your financial data, reveal private personal information, or at worst, compromise your identity or your business' identity. Steve Wozniak of Apple Computers, Sarah Palin, and NBC News have all been victims of security breaches to their social media accounts; so the threat is real, no matter who you are. This infographic, "Social Media Security Basics", outlines everything you need to know about social media security. Click Thumbnail to Enlarge For the embed code and original infographic, visit: https://www.veracode.com/blog/2012/03/social-media-security-basics-infographic/ This Infographic was developed by Veracode, providers of the world’s leading Application...
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7 Tips For Social Media Etiquette in Your Cubicle

Mark Zuckerberg is no Emily Post. Click the "Help" link at the bottom of a Facebook page and there's nothing about etiquette. Yet many, if not all of us touch bases with various social media at work. Some professionals are in their office cubicles posting on Facebook all day long. Others will occasionally post something on Linkedin. There must be some good baseline etiquette tips regarding the use of social media in the modern office environment. There are. In fact, there are 7, and here they are: 1. Don't Get Yourself FiredIt seems like a no-brainer, and if the boss of your office has circulated a memo discouraging Facebook browsing and tweeting during company time, stick to the rules. However, there is a more subtle side of this issue. Very often the person we are while we're in our office cubicle is different from the person we are when we're away from work. Not long ago, those two personalities could be kept separate more easily. As an extreme example, a woman was fired not long ago when her boss found out that she had an overtly sexual persona in the social media world. This image was contrary to the mission of...
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Ambient Awareness and Marketing in Social Media

Ambient awareness is a term used to describe the awareness of friends and acquaintances that exists as a result of social media. It works similarly to being near somebody in real life where  it is possible to pick up on their mood via small noises, body language and movements. In the current digital age ambient awareness is created by feeds that exist on social media and micro blogging type websites. For this reason it is a new phenomenon that only exists in the presence of social media and similar internet technologies, where the same awareness of a person you are near can be obtained by seeing regular status updates. From a Marketing Point of View Web marketers have long been aware of this concept and have used this to increase awareness of their products. Twitter has been especially a breeding ground for awareness accounts, with an estimated 15% of Twitter accounts existing for this reason. With many users engaging social media via cellphones and portable Post PC devices, the idea of ambient awareness is more valid than ever. It is said that carrying mobile phones, and using SMS technology is what has created the framework for social media to succeed. The...
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Can Allowing Social Media Into the Workplace Be Beneficial to Business?

There is no question that social media has infiltrated the world of business. Social media networks are used for advertising, branding, and gauging target markets. However, there is an issue up for debate that hits a little closer to home (or, business office, that is): Can allowing social media in the workplace be beneficial to businesses? Many businesses in the past have opted out of that allowance, citing viruses, employee distraction, and a threat to productivity as the main reasons. But are these businesses missing out on something big? Is it possible that social media in the workroom could actually better the work environment? Here is an examination of this very relevant question: Why social media? It seems the first article of inquiry has to do with what, exactly, employees might use social media for while on the job. Of course, it is obvious that employees can communicate quickly and effectively using social media. But they can also do that with chat and email, right? Where social media trumps those other outlets is in its ability to provide real-time photos and videos to a broad audience, and to allow that audience to interact with each other in response, and in a...
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What Will It Mean When Search Engines and Social Media Finally Come Together?

Google has shown that it wants to be a bit more like Facebook, and Facebook is trying to edge its way into a small piece of Google's pay-per-click profits. While neither one is likely to completely overtake or replace the other, at least not for many years, it seems that search and social media are destined to eventually come together into something new. And so the question to be asked is: What will happen when search and social media finally become the same thing? As interesting a question is that is, however, it's actually a bit of a trick. That's because, in many ways, they almost already are... at least as far as most business owners and marketers are concerned. After all, new customers typically turn to search engines first when they are looking for products and services, but most also like the advice of friends and colleagues before they make a buying decision. And so, from an online marketing perspective, the two are already intertwined. That insight leads to some important realizations for your business plan. Here are three things you have to know to succeed in the shrinking world of search and social media: Keywords matter everywhere It used...
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The Convenience of Social Media

You’ve probably heard all the excitement over social media from both a personal and business perspective; you may even have an account of your own to enjoy the convenience and simplicity it has to offer. For someone, like me, who lives in another country to my family, it’s a wonderful way to stay in contact. It’s a way for me to see what my family are doing, see their children just after they’re born and get updates on their day.  It feels like I’m there with them when anything exciting happens in their lives. The Personal Perspective From a personal perspective, social media is one of the best inventions we could have ever been given due to technology.  It’s been welcomed with open arms all over the world and thousands of people are joining social media sites on a daily basis. Being able to upload photographs of a recent holiday or see photographs of my family member’s new baby, is just one of the conveniences social media has offered us.  You can basically record your entire life through photographs for family and friends to stay in contact and see how you’re doing, it’s just remarkable. The constant updates from family and...
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Is SEO Dead?

There have been growing questions as to whether the practice of search engine optimisation is alive and well, or whether what some people in the digital marketing field are chanting is true - that “SEO is dead”. There are fears that with all that search engines are doing, especially Google, that there is no space for an SEO strategy. Before we get ahead of ourselves though, let’s just look at what I am getting at. I don’t mean that SEO is in fact dead. I mean that the old practices of manipulating the search engines have passed. The days are gone when all you had to do was add your site to a few well known directories and “BAM”, it ranked. Many SEO’s, including the big guys, have used black hat tactics in the past to rank themselves and their clients. Things like forums, cache links and general comment and link spamming have been noticed by search engines and they too can no longer give you that short cut to the top. Building up link chains or a multitude of Web2.0 sites also no longer guarantees rankings, SEO is no longer a set formula - there is no step by step...
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How to Measure Social Media Campaign ROI?

In many cases social media campaign is free way to increase sales and traffic to particular website, product or service, however there are paid ads for Facebook and featured videos on YouTube.  For quite a long time there is a debate about social media and ROI and how to measure ROI of social media campaign.  Of course this isn’t impossible, but it is a bit tricky. Business Metrics It is not a secret that ROI is business term, not SEO, social or digital and I don’t think that we should talk about ROI on social media campaign when there is no investment, for example Facebook business pages, Tweets or Groups on LinkedIn and other local or niche social networks.  Those methods are free, only requirement few minutes of time.  However even with this campaign we can identify consumer reaction, brand awareness, financial change, etc.  Of course for paid campaigns for instance production of video can be very high, as well promoting it; picture is a bit different so please continue reading. Indentify the impact A colleague of mine recently said that impact can’t be identified – well that’s not true.  Of course it can be – dedicated promo codes for different...
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The Top 5 Things That Will Annoy Your Twitter Followers

As the war between Facebook and Google+ rages on, Twitter seems to be the one social network that casually keeps attracting users and insane amounts of traffic without the need to irk its users through contentious measures and practices. Twitter indeed remains an extremely popular network where the number of users keeps increasing and this has made it one of the must-have tools for both businesses and professionals. Twitter’s usefulness are multiple and range from simply keeping up with the latest news (for regular users) to brand reputation and customer support (for organizations). While Twitter can be an extremely powerful tool in your online marketing strategies, it is important to understand that misuse of the social network is quite rampant. As such, it is necessary to understand how to effectively use Twitter and what you must consistently avoid doing to preserve your reputation and followers. There are in particular several things that you must not do as these can be extremely annoying to Twitter users. Ignoring people who tweet at you This is probably the most annoying thing you could do on Twitter and is made even more unforgivable given the nature of Twitter (as in, a social network). You simply...
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