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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Need to Post a Paid Press Release? Try Business Newswire

Oftentimes sending out a press release through public and free channels is not good enough. Sometimes there is an important message that you or your organization or even your client wants to get out and share with the public. Free press releases sites are great and usually get great traffic. Most are websites with a high page rank such as www.prlog.org, which is a page rank 6, or www.prsync.com, which is a page rank 3. There are plenty more than just these two, and often they do a great job spreading your release. For Prlog in particular, I get on average 400 to 800 views per article. But in the long run, getting on to websites that is more mainstream is potentially a much better way to advertise your press release. Of course, this means = not free, but that is not a problem when you find the right kind of website. One of the websites that I use is www.businessnewswire.com. I have tried a couple of others such as PR Newswire. This particular website did not offer regional locations that I wanted to get my press release to. Plus in terms of "popping on Google", PR Newswire didn't pop as...
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Keys to an Effective Online Marketing Strategy

Marketing has always been multi-faceted, but online marketing is one essential facet that has multiple contexts of its own. You understand the value of keywords and SEO, but are you maximizing as many online contexts as possible to make your business visible to the masses? Tackle one of the following keys at your next marketing team meeting. Blogs Customers in the 21st century value authenticity. Reality television reminds us that some aspects of human nature are universal. Weblogs began as online diaries. Imagine your diary being available for the entire world to read! It sounds like the theme of nightmares, but it caught on. People began to read blog posts and happily respond with, "Me, too. I'm so glad to know I'm not the only one." That same authenticity is desired from business. A blog allows your company to tell its story to current and potential clients. Visitors can learn about your staff, your goals, your charitable work, and your products. More than a fluffy venue for adding content, blogs give visitors a glimpse into the personhood of your company. Social media Social media is such a broad category these days that discussing it as a whole seems futile. Here are...
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