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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Appropriate Model for Pay Per Click

So what is the appropriate pay per click model for your website? No two websites are the same, so it is said. With this thought in mind you must remember that your own website has its unique niche, quality, content and audience. In other words, you may have a similar template with other blogs as well as share the same concept with another website, but your site will always bear that distinct URL that you have exclusively taken. One of the basic rules in maintaining a site is to fill your pages with unique, exceptional posts in order to maintain stable visibility on the SEO.  Inasmuch as websites are different from one another, management style must also be executed singularly. The administration of the whole site must be done with an approach that is particularly applicable to your homepage. This concept applies as well with Pay Per Click (PPC) or Cost Per Click applications on your website. As suggested by experts, each website deserves an appropriate model and strategy for advertising.  PPC is considered as a productive tool in enhancing the revenue-drawing power of a website. The quantity and quality of traffic that flows to your homepage is the prime determining...
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How To Properly Conduct A/B Testing In Your PPC Campaigns

In recent years, the effects of a problematic economy has combined with the accessibility of the Internet to encourage many people to search for alternate forms of income. A simple Google search will reveal a myriad of information, concerning how to create websites or pay-per-click (PPC) campaigns and attract traffic to those sites. The problem is that most of this advice is centered around attracting an overabundance of traffic, then hoping that a small percentage of that traffic converts to clicks. Luckily, there is a better way. A/B testing can be used to create a more perfect website. When conducted properly, A/B testing can ensure that your website or PPC campaign actually encourages clicks. You can use A/B testing to compare different versions of your website or campaign. The testing will reveal which versions encourage the most clicks from the traffic that already exists. Why bother to attract more traffic if you are not getting everything you can from the traffic you already have? A/B testing does really work. In one example Academy 123 was able to increase their conversions immensely through the power of A/B testing. One segment of their website almost doubled in conversion rate. How To Properly Conduct A/B...
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