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What Makes a Successful Logo?

In this blog post we will feature some top secrets that will help guide your logo design in the right direction. Logos are everywhere. On our TV screens, mobiles, public transport and much more. To consumers, a logo can become a reminder of who a company is and what they sell. It can trigger an instant association, which is why it is up to the designer to make it in such a way that it achieves a good amount of recognition and increases awareness. Brands are literally causing the market to overflow with choice for the consumer. They are surrounded by a range of brand identities and so each logo must now go the extra mile to stand out. How is this possible though? Are there effective ways that can guarantee the success of a logo? Well, we will now share with you some professional points that will help you start the preparation process with promise and purpose. Remember; start as you mean to go on!   1 – Research to Understand the Audience A strong logo must do more than just look pretty. It needs to get across a message to the right person. It must look aesthetically pleasing of...
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Yes! You Can Design Your Company Logo

Logo provides company with an identity. These days either the company don't have them or they aren't good enough. Logo is certainly the most important part of any product. And it is a real test of a graphic designer to come up with an attention grabbing logo. Here are some essential tips of creating an effective logo: What is Logo? Logo is not a simple mark; it represents the company with the use of shapes, colors and fonts and even images. It is recognition of a company. It even helps to develop trust of a consumer in the products of the company i.e. brand loyalty. Whenever we hear the brand name 'Nike', the tick, its logo, pops up immediately in our mind, which depicts the capability of Nike's logo designer who has indeed created a masterpiece as the tick is carved in everyone's mind Norms of Logo Designing A logo must be describable, which means whenever a common man sees the logo, the brand name should pop up instantaneously. For example, the curvy M of McDonald's; whenever we see this yellow colored M, we immediately know it's for McDonalds. Secondly, it should be effective without color, even if we see...
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