Most know that it's crucial for a business to have a website, but why do so many businesses go to the effort of having websites, but bad ones? Sure it takes time to design and run a site, and it also takes money unless you're able to barter for services, but a poorly designed or poorly managed website can actually hurt your business. Here are a few of the biggest mistakes that businesses should take care to avoid...
Fancy without foundation.
Look, you can have all the bells and whistles in the world but it won't make a lick of difference if you've overlooked a solid foundation. If you have a physical storefront it should be very easy to find your pertinent information such as location, phone number and days and hours of operation. Think this sounds simplistic? Plenty of businesses fail in this regard. You can also have the latest social media trackers and widgets galore but if you have to choose between the two skip flashy gimmicks and instead invest in a solid writer and photographer for your web content. Seriously, you could have the best product in the world but if you are describing them in pedestrian terms and with shoddy photos you will not drive people to your door.
It's also really surprising how many websites are just flat-out unreadable due to a poor color scheme and ill-advised choices of font size and style. When working on your site be sure to have outside observers look everything over before going live because while you live and breathe whatever your business is that doesn't mean regular people will figure it out. And when you place links within your pages make sure they all actually work. Visitors to your site are busy people so be careful not to waste their time by sending them on the Web equivalent of a wild goose chase.
The management of a website is another place where many businesses go wrong. Often they go to the effort of the first launch but then instantly let the site go static and outdated. Again, your site's purpose is to give potential customers current and correct information so make sure you've got someone on board who enjoys giving your site a “lived in” feel, and don't forget to have them update your social media sites on a regular basis, as well.
And please, if you get an email with a question or a comment about your product and services answer the letter as quickly as possible. It is inexcusable to have an email contact listed that no one is overseeing; that is unless you have goals of losing your shirt and driving your business into the ground. With these simple and effective tips your website will soon be doing exactly what you want it to do, drawing business.
Author Emma Bell writes for Coupon Croc. Need first-rate copy for your website? Check out Articulayers.