I don’t think that at this point in online marketing development there is someone who is disputing the importance of search engine optimization for project’s success. In order to create online visibility for the company and promote products or services in the best way possible, it’s important to stick to a certain set of recommendations, and since there are too many of them to list in one single article, today we are going to forget all about tech details and concentrate on how to write SEO content that will be both suitable for search engines and helpful for the readers.
The key element of SEO is wise using of keywords. When it comes to using key phrases there is always a temptation to put them in your article as often as possible, but more is not always the better. While not enough keywords can result in a low ranking, overusing keywords might make your article look too “heavy” for readers. So when you are writing SEO content it’s crucial to remember that while you are writing for search engines and keywords, links and overall structure are no doubt important, your first and foremost goal is making the target audience interested in the information you provide.
Always keep in mind that unique content ranks the highest. And with the Web that is so full of all kinds of information on practically any topic, creating unique material can be quite challenging. So, if you want your website to rank high on search engine results you are going to have to learn how to use your experience and unique expertise in writing fresh and topical articles. In my opinion, the most interesting and poignant articles are those that are based on first-hand experience, so if you have an opportunity to bring some relevant bits of personal info – don’t hesitate to do that. For instance, if you are writing an article on workflow management system it would be great if you knew from experience how it can change the way a company runs business. Basically, my point is that while writing an article you should either use your own experience or take time and make some research - only that way you will be able to provide quality content that would capture readers’ attention.
If you are promoting a business site that offers products or services products, it would be a huge mistake to keep your writing limited to those several products only. For example: in case you are writing promotional material on task software, in order to keep your readers interested you can also write on all kinds of related topics like importance of task tracking and time management, how to organize working process and so on.
And one last thing: interesting title is a big portion of success in SEO, so if you manage to write a catchy yet informative title you can be sure it will draw attention of your potential readers.
Hi, my name’s Steward Copper and I am the owner of Project Management Insights. While working as a project coordinator and BA, I have tried almost all possible PM tools, BA instruments, collaboration programs, including human resources software and task management softwaresolutions. I use Comindware Tracker for my project management processes. Follow me on Linkedin.