There is so much information online for every possible piece of information that you can possibly think of. Is that a redundant statement? Yes. But so is the oodles of information that is available on the Internet. It can often be hard to weed through what is important and what is not.
One of the biggest topics that many involved in online writing or in website creation may come across includes SEO (search engine optimization).
As stated earlier, SEO stands for search engine optimization. Of course for those who have never heard the term, knowing what it means may not help; so for those newbies out there, let me explain.
You are creating a website: Kathy's Shoes. You create the website pages, content, images and everything else needed for a website and post it on the Internet. Before SEO, the website would sit in its space, and through natural growth and development more and more people would find the site, visit it and the popularity of the website (often ranked now by Google with a Page Rank) would go up.
This process can often take months to happen, and some don't have the ability to send out Google Ads or otherwise to get a higher rate of traffic. So, SEO was born. Or rather, formed and shaped for the needs of the many.
SEO does what can happen naturally, and basically, speeds up the process--real quick. But using certain keywords, strategically placing them on Kathyshoes.com, connecting links within and outside of the website in a certain manner, adding a certain amount of text on each page, connecting the website to Google and probably about another two dozen SEO practices to just SET UP the website, Kathyshoes.com can find its way to the first page of Google in weeks, not months.
Which terms? That's for Google to decide (usually). The best thing about using Google to help get more customers who use Google is the Google knows what the customers are looking for (again, possibly redundant, but true). So using applications such as Google Keywords will tell you what a user types into the Google search engine to find Kathy's kind of business. Whether it's physically one term or a short phrase, Google knows.
Does that paint an easier picture for you (if you are a newbie of course)? If it does, understand this is the basic of basic. There is so much more to learn which is why SEO is so widely searched. One thing I recommend: save all notes and websites you visit while learning about SEO; you'd be surprised how much you may forget OR what you may connect.
SEO. Difficult? Possibly. Impossible? No. Confusing? Absolutely. So, good luck, and your website can be up with Kathy's in no time.
Miscelleana writes as often as she can. Whether she is writing about apartments in Prague, traveling to Rome, searching Barcelona apartments or otherwise, she is happy to share what she knows.