…don’t think about affiliate marketing being the key to success.
Sounds crazy, but it’s true. If you’re constantly thinking about your many avenues for revenue, you’ll just drive yourself crazy. The key to affiliate marketing is to virtually “set it and forget it,” if I may quote that silly infomercial with the rotisserie oven made by Ronco.
The best thing to do is get started with your Amazon affiliate program, or whichever one you prefer, optimize it so people can go straight to it without hassle, and leave it be. Check what you earn after each week just to see if you need to optimize it better, but that should be the only time you’re checking it.
People choose affiliate marketing because it yields high reward with moderate to minimal effort. Starting an affiliate marketing site is tough at first, but once the ball is rolling, you just sit back and watch people click your links and buy stuff.
When it comes down to what makes you the most money, it is generating traffic and making users want to read your content. How does this help with people buying your affiliate products? Well, it’s simple, really. Since you look like an expert on your topic, people will think you’re an expert when it comes to choosing the perfect product for your niche. That may or may not be true, but it’s the appearance that matters most.
If you look and sound professional, your ability to choose the best product must also be professional, according to how you represent yourself. Let’s say you have a motorcycle blog and want to use affiliate links to sell motorcycle gear. You can write meaningful content that will help riders out, and in doing so you’ll certainly see a buy rate for your affiliate products increase.
If your website is hollow and just has amateur writers writing content that is barely passable, your readers probably won’t buy anything from your website. In addition, they may never come back.
Everything comes down to content in this game. Any kind of marketing is useless without the proper backup from the meat and potatoes of the site: the content. Anyone can toss affiliate links onto a website and call it a day, but it takes a real affiliate marketer to make money.
About the author:
Joe Petchonka owns and operates a number of successful websites, but he also lends his time to helping Long Island Toyota dealers with their online classifieds listings.