With the cloud hosting becoming increasingly popular among the webmasters, it is becoming ever more important to try and identify its influence on SEO practices, but before we dive in, let’s first define the two terms.
SEO, or Search Engine Optimization is a discipline that deals with increasing a website’s ranking on search engine pages. This is achieved by active outreach, but also by making sure that the site complies with Google’s Webmaster’s Guidelines and as is transparent and visible to search engines’ crawlers as possible.
Having your site hosted with a cloud hosting provider means that your site won’t be located on a single server, but instead, in a virtual environment composed of a number of servers, scattered all across the world.
One of the immediate benefits to SEO that cloud hosting can have is the redundancy that comes with having a number of servers host your website. You don’t have to worry about downtime due to a malfunction or other server issues, because as soon as one server experiences some difficulties, its workload is relegated to another one.
Another benefit that SEOs can get from cloud hosting is the fact that the pages are served locally, which is to say from the server nearest to the person trying to visit the site. That means that the page loading times are drastically reduced. Seeing how page loading time is one of the more important signals that search engines use to asses a website, this can be of tremendous help with the rankings, especially when you consider that they improve user experience and decrease the bounce rates (another important signal) by making less people frustrated with the website.
Finally, there is another aspect to cloud computing that relates to SEO efforts, however this one might be helpful to some and harmful to others. We’ll take an example of a company that has both the US and UK version of their site. When someone from UK tries to find the site, their location is recognized, and they are offered the appropriate version of the website (hosted in UK, for the best effect). But, if you are requesting a site which has numerous versions, and which is hosted in the cloud, you won’t necessarily get the local version of the website, but the one that has the most authority. This is caused by the fact that all the version of the site are hosted in the cloud and apart from TLD and language are not location specific (i.e. not hosted in any one country), which is to say that they can easily end up competing with each other for rankings.
Now, while this might sometimes be inconvenient if someone in the UK is offered the US version in the first position of a search page (UK version will surely be a bit lower down the list so it’s not a major problem), it might be great for people who want to have access to the UK version in the US, or the other way around, as they will get a much better site performance than they would with other types of hosting.
Leana Thorne is a devoted blogger and a regular contributor to several tech blogs. She enjoys exploring new internet technologies and sharing newly found information, and loves writing - especially about cloud and web hosting and is always happy to be of help. Currently is writing for Crucial Australia.