If you have been at it for a while with your website, but it just doesn’t seem to stand out among the competitors, maybe it’s time to give it a facelift. But, don’t worry, it’s relatively painless.
By adding a little upgraded technology, it will give you an edge that can catapult you above the rest. You need to look and act like a real and professional business, if you hope to be respected as one.
First we will take a look at acting like a real business.
In order to be taken seriously, you first need to take it seriously yourself. I am a firm believer in having the appropriate working space in order to perform my work. However, that doesn’t mean you can’t work from home.
Set up an area in the home that you can fit a nice computer desk with a glass top (gives the appearance o taking up less space), or whatever style you prefer, and all the supplies you will need. It’s best to have this sanctioned off from the rest of the house, to avoid any many distractions as possible.
If you have been trying your hand at your business for a while now, and haven’t taken this step, you just might be surprised at what this change can do for you and the business.
Doing the Limbo with Cost of Technology
When I first started, back in 1999, I had all text on my websites. The reason was because I started in the dial-up modem era. Any visitor who would have visited my site at that time would have been sitting too long, waiting for the graphics to load, rather than reading the information they came looking for.
However, when technology increased the connection speeds, the need for graphics increased as well. Anyone who wasn’t willing to dole out the big bucks to add them was left behind. And, I mean big bucks.
The original cost to have all the new bells and whistles was astronomical with an average of $5,000 for just the layout. If you wanted to standout above everyone else, it would cost up to $200 per hour to add audio, and up to $900 per hour for video.
But, as with all technology, it all comes down…for the good. Now that we know it’s more cost effective, let’s take a look at how technology can take your business to the next level.
To Free, or Not to Free
If you are using the a free Wordpress theme, then I might have a hard time convincing you to consider ThemeForest.net, which provides hundreds of themes that are not only wonderful in appearance, but also fully functional.
While they may not be free, they are still very low in cost, at about $30 or $40. You couldn’t get something this nice a few years ago. And, what was available would have cost you 4 digits, minimum. So, for such a nominal fee, why not upgrade your sites appearance and functionality?
Do You Hear what I hear?
My wife Arlene has a website (epilepsymoms.com) where she added a podcast. Just this one podcast has been downloaded over 60,000 times, which tells you that a good podcast attracts attention.
It’s one of the best ways to establish a relationship with visitors. So, and frequently use them myself. A site like AudioJungle.net has everything you would need to create a great podcast, including:
· Sound effects
· No copyright infringement issues
Its cost is incredibly low ranging from products at $2, to full packs up to $12. That sure beats the $200 to $900 per hour fees for audio and video when it was first being added to sites.
Adding video can bring significant traffic to your site, and many people have jumped on the Youtube bandwagon. Another alternative is VideoHive.net.
They have a pool of videos that are already made, which could also be customized to fit your needs. And, the quality looks like they are created by high priced New York City ad agencies, even though they average at only $12.
Taking It off the Net
You might not have ever considered offline graphics, if your entire business is online. However, business cards, letterhead, and brochures are all items that you may want to consider for Networking offline.
When you are out socially and someone asks for your website you could lose a visitor, just because you don’t have a business card.
A place like GraphicRiver.net can help you with this for a very minor cost.
Hold Meetings without Leaving the Home Office
Video conferencing is the latest in technology that makes our lives much easier. You can host, or attend just about any meeting, without having to leave your office. This could save you a lot of time, as well as money that the cost of traveling to them could present.
Of course I am only sharing with you what I have discovered and found to be great buys, especially for those of us who have ventured through the high cost era. However, I am a firm believer in using quality graphics and technology for taking your business to its maximum potential, and giving it a facelift to re-energize what you currently have.
I would love to hear from you, and what your thoughts are on what I just shared. Or, if you know of deals that you would like to share, please leave them in the comment box below.
James Martell is a full-time, self-taught affiliate marketer since 1999. He has taught many people how to make extra money through various avenues such as his book Affiliate Marketers BootCamp, as well as multiple online trainings, podcasts, and speaking engagements. He and his wife Arlene live in a seaside suburb of Vancouver.