You might be in the beginning stage of this business, so your time might be equally distributed into two parts. The time spent on content development is probably close to the amount of time spent on figuring out how to backlink to your site in order to boost your rank in the SERPs. It can be difficult, particularly when you need to produce interesting and well researched content.
However, realizing that going for quantity rather than quality will result in unfavourable results, you put forth the effort to develop content that is well thought out and filled with useful information.
If you are new to marketing, and starting off like most others do, then you are most likely spending far more time in the planning and research stage, than actually composing the piece. Probably triple the time, to be honest. And, if you are not, you should rethink your strategy.
Perhaps the best method in developing quality content is to start with a detailed outline, filled with as many facts, quotes and statistics that you can muster. It will help organize your information, leading to a better flow, as compared to winging it. An extra advantage to having this outline is that it will help you compress the most out of your content.
And, it makes no difference if you’re endorsing children’s books, high definition TV, or glass top computer desks, having a broad outline will help you create quality content.
Say It Again Sam…
Are you wondering what transforming content is all about? Transforming your existing content simply means to say it again, with a different point of view. To give you an example, I penned an article on why I feel today’s article marketing is not valuable. My premise is that it does nothing more than usurp your time. But, that could take on different meanings, depending on the marketer.
For those just starting, the message could be taken as preventive medicine, or advice on how to keep your business healthy. On the flip side of this are those who have been in the business for a while. The message for them would be how to recover once you’ve been ‘infected’, or getting away from the technique, with saving what you have left.
Essentially each piece is addressing the same subject, with the angle varying between them so that they can target specific audiences. However, both are much easier to write, due to the comprehensive outline.
I know this, because I did it.
Producing More out of the Tricky Part
Those who know me will attest to the fact that I’m not particularly fond of the article marketing of today. Google has even decided that it’s a calamity. When you put inferior content on low ranking sites, there isn’t any value for those who are searching for informative articles.
So, I took advantage of my passion against this technique, and decided to write about it. It took me over three hours to gather all the information I needed, drawing from my own experience as well as data, quotes, and statistics from Google. The result was over 3,000 words in a detailed outline, solidifying my position against article marketing.
If I were new at this, I just might write a great article from this outline and be done. But, I’m not new.
I used this master outline to churn out two quality articles, with one just over 1,900 words, and the other approaching 3,700. A unique angle was applied to each one to target different readers, but the overall subject was the same.
Subsequently, they were submitted to two sites with a good reputation, and were accepted as guest content.
Let the Benefits Flow
After they were published as guest content on PR3 and PR6 sites, the traffic flowed into my site, and by using their high PR, I was able to obtain a quality ranking in the SERP. In addition, I also gained from the anchor text links that I placed within the articles.
Submitting guest content is obviously something to consider if you are looking to increase traffic to your site, as well as boost your ranking.
However, I was just getting started. The traffic generated from Google had readers tweeting my URL, which sent even more traffic my way. Then I was chatting with Deb Carney and Vinny Ohare hosts of the AffiliateABCs.com podcast about the topic which lead to an interview where I drew from the same research.
And that same interview was published on GeekCast.FM and mailed to their members.
With 2 fresh articles, and 2 new podcasts in my possession, I still wanted more. So, I hired someone from Elance.com to create 3 more unique pieces from the original master outline. Upon receiving those, I found three more sites that accept guest content, and submitted them, and again saw an increase in traffic.
The incredible part is that with guest posting, you are allowed to place, on average, two anchor text links per post. So, this means I had 24 different links from high PR sites directing potential new customers back to my site. That is a very quick way for your site to rank.
All of this was possible due to my initial 3 hours of research.
Even though my particular mission was warning people about article marketing, this technique would work and be very beneficial even if your site is promoting portable air conditioners, a Bestar L shaped desk, or office supplies.
This isn’t a Front for Article Marketing
Transforming an article is not just a facade for article marketing. They are two different entities, with only one that will work well for you. I think it’s obvious by now which one that is.
Let’s take a look at the article itself. A short SEO article, which is also short substance (but full of keywords) is meant for computer ingestion, not humans. The author’s intent is not to engage a human, but to trigger hits. No, what I’m referring to is a well thought out, well-written, detailed piece of 1,000 words to reel in a human being and keep them on the hook with substance.
And, don’t mistake transforming your existing content for spinning, as they are not the same. You could use software to spin an article. Put aside for a minute that ‘software’ cannot not author a piece, not in a manner of which most authors would be proud to call their own at least. It also wouldn’t allow for creativity, or changing the angle of the story. It’s capable of switching out words for another one. That’s it.
Now, let’s take a look at distributing your content. You could use a software program to submit your piece to anywhere from 200 to 500 ‘directories’ each day, automatically. On the surface, it might sound appealing to get that many backlinks out quickly, but be warned. Google will snag those identical anchor text links as coming from no-value ‘content farms’.
Take advantage of your newly transformed content by submitting it as guest content only to sites with a PR3 or better. This may be the hardest part of the process, but the effort in doing so is well worth it, with the end result of significantly more traffic to your site, as well as a higher SERP ranking.
Again, they are not even close to being the same thing. With transforming content, you are still working with quality content, just transforming it to gain a fresh audience.
Anyway, that is my opinion, based on my own experiences. I would be interested to find out how you feel about it. Please leave any ideas or comments in the comment box below.
James Martell has been a full-time affiliate marketer since 1999 and has been teaching others to do the same since 2001. James along with his wife Arlene hosts the long-running Affiliate Buzz podcast on WebMasterRadio.FM. James live in a seaside suburb of Vancouver BC with Arlene and their 4 kids.