Magento is a highly powerful and considerably flexible e-Commerce platform that develops fully functional e-stores giving your business an edge over competition. Magento is being currently used by around 2,00,000 merchants globally, each recommending this platform further. Businesses feel powered when they are set up using Magento.
If facts are anything to go by than 1 in 4 online businesses prefer to set their web shop using Magento. Businesses love to choose Magento to develop their eStore for its flexibility, ease in functioning and the amount of extensions it provides. Magento community and partner eBay Inc. are just added advantage.
Is Magento a Good Option for you?
There are many shopping cart platforms available in the market at present. Many of them are highly easy to use and do not have the complexities that Magento comes with. In most the platforms you don’t even need a developer to build your store. Why then do most businesses consider using Magento as the stand essential platform to develop their eStores?
Most businesses use Magento because they are referred to this platform but are not aware of its functionality. If a business is planning to migrate to Magento, it should ideally consider a few points before acknowledging the platform.
The business is considering moving the entire store onto a new platform. Before making this decision final, the business should understand from the developers if the new platform would provide similar environment and consistency as the existing platform to the customers.
While moving to a new platform may seem like a luring idea, is it feasible for the website to shift on to a new platform whole and sole is a necessary consideration. The business needs to move the products, customers, catalogues etc. to the new platform without compromising on the existing customizations.
If the consumer does not get the same feel or even an enhanced feel when shopping on the new platform, he/she might not feel like visiting again and the whole shifting of platform would seem futile. So, if and only if no compromise occurs while shifting, should you consider migration.!
Sometimes, businesses don’t really know which functionality suits their purpose best. The one page checkout by Magento has received rave reviews making businesses want to ape that style. A business should check for its requirement before considering migration.
Also, the new platform should fulfill all the possible customizations within budget. Thirdly, when migrating to Magento platform, businesses should ideally choose a good server platform. Magento runs faster only when the server host is good and offers good speed. Check for site load times with the server before going ahead with one.
Magento Tips: Server Performance Module
When migrating the business onto Magento CMS, the business should ideally consider checking on the host server. It should be modern, stable and should be able to support latest technologies.
A business should enquire about the performance modules for PHP and caching systems that come with the hosting. The performance modules should ideally provide Mecache support, xCache support and APC support.
Get a hosting that has all these mentioned performance modules to ensure fast and stable running of the webshop based on Magento platform.
Parth is eCommerce developer and technical writer, working with Magento Web Shop Design Company. He is writing about online sales techniques, open source tools for eStore, hosting and server, Magento migration and eCommerce marketing.