If you run an online business, mistakes in web design could cost you a lot. Here are some of the most common mistakes that DIYers make when designing their own websites.
Not defining their needs
A critical mistake is to first not understand what your needs are. What features do you need in a website? In order for your website to be effective and attract the right visitors, you will need to make sure it caters to their needs. Which brings us to our next point.
Not understanding who their audience is
You can't attract your ideal visitors to your website if you don't even know who they are. A beautiful website with lovely pastel pinks and greens may be appropriate for a mommy blogger, but that same website won't attract young men interested in learning how to build bigger muscles.
You want to match your design to the type of business you have and the type of customer you want to attract. Make it easy for them to immediately know they are in the right place as soon as they land on your website. If the thought of doing it all yourself is overwhelming, you can always ask for help by posting a job on a site like Gumtree. Lots of capable and professional freelancers would be glad to help you out.
No clear focus
If you have several interests or, in the case of a small business, if you sell several different types of products, you may want to showcase them all. That would be a mistake. People are easily confused when they sense there is a lack of focus and clarity. Confused minds will often hit the 'back' button.
Instead, the better approach would be to define a clear purpose and focus in on just one or two areas at most. This will help give visitors a chance to quickly decide if your website resonates with their needs.
No calls to action
Whatever you want your visitors to do, you need to help them out by telling them. And even better, show them. For example, if you want visitors to engage with you in your comments section after a blog post, you should ask an intriguing question and then ask them to share their thoughts in the comments.
Likewise, if you want to get people to hire you to perform a service for them, such as interior design, you will want to create a landing page that sells your interior design service and then point to it as often as makes sense. At the end of a blog post where you've spoken about a project that you recently completed, you can give a link to your landing page and ask people to give you a call to set up a free consultation.
If your website is to support a physical store location, then you will want to make it clear where your store is located. Show people a map, give them directions on how to find you. Include your phone number and email address. Make it big and bold and link to it from a prominent place on your front page. Imagine being a customer who is on their way out the door and they are looking for quick directions to your shop. Would you be able to locate the right information quickly?
Not providing clear navigation
When designing your own website, be sure to make the navigation simple and clear. Adding too many navigation buttons or too many pull down menu items can be confusing and a turn-off. Don't make people have to make too many decisions or guesses when they are trying to find their way around your virtual home.