Big Data is changing the small business world.
Small businesses are doing things never previously imagined, and because of that they are finding ways to thrive and compete while battling competition with greater resources and size. The increased ability to make the most of money and resources provided by big data offerings such as Hadoop as a service is a driving force behind this.
Big data is making an especially big impact in small business marketing. Traditionally this has been an extremely important, yet difficult area, for small businesses to thrive. It can determine success or failure depending on how well it’s done.
Big data should be behind everything these companies do. In the past, big data was only feasible for big companies with large amounts of liquid capital necessary for installing enormous infrastructure, equipment and software. With big data services in the cloud, any size business can now take advantage. With affordable prices and low upfront costs, small businesses can scale the data to whatever size they need. Additionally, with many companies that provide cloud as a service you only pay for what you use. There’s no worry about wasting money on packages and services that go unused.
An important part of small business success is making the most of meager resources and that’s something that big data does especially well.
So, what are trends in small business marketing and how can big data help?
Social media marketing is all the rage because of the high amount of users and it’s relatively low cost. Billions of people are on social media and it’s a great tool, especially for small businesses. Unfortunately, it can often be ineffective as well. By using big data analytics companies can better understand when, where and how to market on social media.
Mobile apps are another source of marketing for small businesses. The increasing use of apps along with the increased ability for companies to develop them at a low cost makes this a great avenue for marketing. In order for an app to be effective, though, it needs to be highly effective and provide an enjoyable user experience. More and more companies are going to mobile, but speed shouldn’t compromise quality. Big data is important in mobile app marketing because it gives companies quick feedback about what is and isn’t working with the app.
Individuals are going mobile, but they haven’t left regular websites completely. Whether it’s at work, school or play, people are still using desktops and laptops — sometimes you just need the big screen. An attractive, informative and user-friendly site is important for any small business. People are going to search for you online. Make your company available, and make it stand out. There are so many different options for creating a personalized site at a low cost that even the smallest of businesses shouldn’t be without an online presence. Again, big data makes the refinement process much easier with websites. Using big data analytics you can understand how consumers are using your site and how it’s increasing your revenue stream. You can also spot areas where your site is ineffective and make necessary changes.
Companies are also moving away from printed material. Not only does it tend to be more expensive, but it’s also less effective and harder to monitor. By sticking to digital marketing, companies preserve resources, increase their reach and make it easier to monitor. It’s difficult to measure the success of a printed pamphlet, a newspaper advertisement or a billboard ad. When it’s digital, big data can track it’s success much quicker and more effectively. Plus, digital is where most people are anyway.