Simple web design is big news right now. A simple design looks clean and modern. It also gives users room to breathe and allows them enjoy what they’re looking at. However, some companies are taking the idea of simple too far. As a result, the website looks cold; sterile; and, worst of all, boring. You need to find the perfect balance between contemporary and interesting. If your website has very little activity, perhaps it’s time to look over the design and discover what areas need to be improved in order to inspire a response from your visitors.
What Needs to Be Simple
There are some parts of the website that really need to be simple. The menu must be easy to understand and navigate. It’s always a good idea to make sure the menu is in a position on the site where visitors expect to find it. The labels in the menu must also be easy to understand. You may be tempted to come up with some cute and clever titles for pages, but hold back. Each visitor needs to feel confident when they arrive, and this means they need to know what to expect when they click on a link or a button.
Where You Can Add Life
The design elements and features are where you can liven up the site. Flat design is a major trend right now, but you can still create a modern and fun experience by carefully deciding on the colours, the fonts, and the position of the text and images on the page.
Calls to action are essential on every single website. This is how you build your leads, make sales, and get your visitors to interact. By adding many calls to action across the entire site (one on each page), you give your visitors something to do. You can lead them to other great content or ask something from them. Some ideas for calls to action include:
- Signing up for your newsletter
- Becoming a member
- Leaving a review or testimonial
- Watching a video
- Downloading reports, e-books, or information packs
- Asking questions
- Reading content
- Looking at products
Your web designer will be able to design amazing buttons that are modern and enticing. It’s important to think about where to place the buttons on the page and test out different variations of text to see what your audience responds to.
Adding Exciting and Educational Material
The other way to breathe life into a boring website is by adding a blog. Your designer will be able to do this for you. You will have a content management system that will allow you to add your fresh and interesting blog posts as you please. You should liven up the blog by adding images, embedding videos, and adding infographics – always make sure the content you share is unique.
If you’re ready to give your website a kick that will make sure that all of your visitors enjoy their experience, you need to get in touch with a professional web design team. You can visit a website like https://www.yotocreative.co.uk/web-design.html for more ideas and some help.