Although the focus of this recent infographic by Boom Online Marketing is specifically aimed at pulling sense form the data collected around the most linked to posts on the Econsultancy blog there are a lot of lessons that can be taken away from it that you can apply you any niche.
Whenever you start to put together a content marketing plan you need to be making sure that the budget is being spent in the right places. If you don’t know what kind of content resonates with your audience you need to get digging in the data.
By simply isolating a couple of the most popular blogs in your niche and actually spending some time with data you can save yourself a lot of heartache in the long run. Not only do companies forget that they need to market the content they create (if you build it they don’t usually come) but most forget to fully understand exactly what it is that their target market want. If you can figure this out you are on your way to starting to create the kind of content that actually gets natural links.
Infographic and data from Boom Online Marketing.