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How to Effectively Track Social Media Trends

Social media trends are an enigma that many are still scrambling to understand and track. By following a few simple steps, the treasures of information buried in social media trends can be revealed. Remember businesses that can identify, monitor and act on social media trends will have an advantage.

Social media trends are an enigma that many are still scrambling to understand and track. By following a few simple steps, the treasures of information buried in social media trends can be revealed. Remember businesses that can identify, monitor and act on social media trends will have an advantage.

When studying the trends of social media, it is important to establish metrics first. This will give you the analyst a structure in which to later synthesize and use the information for a proactive advantage instead of being merely reactive. It is more important to be able to forecast social media trends in order for a business to be able to profit from the information. Once a metric, or parameter for the quantitative evaluation, is established, a business can move forward with determining where to start mining their data.

Many companies choose to begin with the data available on Google Analytics, but this feedback on existing websites is not designed for tracking social media. Instead, businesses interested in determining current trends and possibly predicting future trends need to gather data available from sites like Radian6.com or Awe.sm. Both of these sites offer usable social media metrics through simple interfaces and dashboard options in order to help company's better understand the data they are receiving. Postrank.com was an early and effective pioneer of social media analytics, but they were acquired by Google in early June, and their continued separate existence is still undetermined.

In the not so distant past, it was beneficial to export one’s data to a spreadsheet for solid analysis. This method does still have its benefits, but it requires a higher analyst skill set than many web business owners possess. The data you retrieve about Twitter, Facebook, blogs, discussion boards, image and video sharing sites, etc. is useless unless you can synthesize it into meaningful information. At Awe.sm, there are functions that turn this raw social media data into dollars-and-cents trend evaluations. The analysts at Radian6.com will provide information with options including brand management and monitoring, sales and leads generation with plenty of competitive intelligence.

Determining your metrics, then deciding whether your business has the in-house capability to synthesize the analytics into useful information are the prime steps. Gathering the data through a social media tracking source is the next step. Finally, implementation of the topics and trends will show the true value of social media tracking. Once you know what the current trends are, you can begin taking advantage of this knowledge by incorporating this knowledge into your company’s social media campaign. You will also have a better understanding of how to track your overall ROI.

About Author

Olivia Jones is an Internet marketer and blogger. She is also a contributing writer for amazingdomains.co.uk, which offers a variety of domain names for purchase for businesses or personal websites ranging from wedding to shopping and property domains.

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Friday, 23 October 2020
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