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How Do Trending Topics Affect Traditional SEO?

Brutal Search Dynamics

Marketing value off a search result is critical since its lifespan could be as short as until the next related search result. By the next search iteration, things may have changed dramatically, with the outcome ranked considerably lower in the visible listings and not considered adequately relevant.

Since the ultimate goal of search engine optimization is to improve awareness of a website and its offerings to any query routine, decreasing ranking of search results is not desired. Content management systems are constantly in flux as relevance issues drive source code and site content.

As site content changes, so do the hyperlinks that point viewers to relevant pages within the site's domain. In earlier years, intense link manipulation occurred to influence search outcomes by unscrupulous webmasters. In order to prevent link manipulation, many factors incorporated in today’s ranking algorithms are not disclosed.

Trending As a Ranking Distracter

There is a plain truth that all collies are dogs, but not all dogs are collies. This truth somewhat applies to trending topics. Even with the vast hoard of keywords that exist in the ether of the Internet, there are still searches that will come up unfulfilled. As you have often experienced, a query can net you very little relevant return. However, change or add a critical keyword to your entry, and you can be overwhelmed with return.

Interchange your words or phrases with other in your query and you may continue to reap results that seem to grow. Within mere minutes, the modern day search engine can build a massive ranking of results.

In a day or two go back and enter the original query. The plethora of results and rankings will be astounding. A result and ranking chain has been built, not only by combining related words, but the queries of others who unknowingly but coincidentally utilized other networks contributing to the stack of keyword combinations. The Internet is one of the most puristic hoarders there are in the sense that the search engines of today will prioritize the capture of trending words or phrases that have unique characteristics.

Advantages of Trending Keywords

Most efficient search engine algorithms tend to rank a trending word as more valuable and initially rank your search result higher. You should be able to build exposure and site ranking by dynamically utilizing trending keywords. It is not a bad idea to take advantage of the social blog posting environment to exercise keyword turnover.

Keep in mind, for building site exposure utilizing a dynamic social network, it is not the comments that matter as much as the subject does. Whether it is a good, bad, dead, or ugly keyword, a dynamic social network is all about and all around it.

To put it simply, get out there and talk about your goods, activities, products, or services to your social media friends and neighbors. Tie it together with trending keywords indexed to your site, and watch your site exposure and rankings increase.

About Author

Jen Silva loves writing articles on topics related to how to start a business, buiness cards, and various online faxing services. Visit ChooseWhat.com to read more articles related to starting a business.

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