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Fact or Fiction? Internet Marketing is A Waste of Time for Small Businesses

Do you need to market on the internet for success?

You might think that your company is too small to partake in internet marketing. But even small businesses can benefit vastly with some search engine optimization, social media optimization, and internet marketing strategies in general. Whether you’re a small office, a one man or one woman show, or are a large conglomerate, you can benefit from marketing with the internet.

Fact: Your customers use the internet to help them make buying decisions.

You can be present when they make those decisions. You can do this through search engine optimization techniques, through marketing with social media tools such as Facebook and Twitter, through local SEO with tools like Google Places, and you can do it through blogs, video marketing and other online strategies, too.

Fiction: You’re Too Small to Compete.

You may think you’re just a small fish in a big pond. But there are many ways to use internet marketing techniques to your advantage. Due to the transparency of the internet, you can find underutilised methods that will help you gain market share --- even if you’re a small player in a highly competitive niche. You can figure out what your biggest competitor’s weakness is. You can also easily and quickly measure what’s working and what isn’t, giving you an edge.

Fact: Internet Advertising works.

People spend a lot of time on the internet. They play games, they chat with friends, they also surf for the things that they want. Sites like Google collect information about people to determine what they want.  Sites like Google also search through pages to determine which vendor is most likely to satisfy that want. If you optimize your site for Google, you can optimize your site for your customers. The right mix of search engine optimization, relationship building techniques via permission-based marketing, and other proven marketing methods could work together to work out brilliantly for your business.

Fiction: Internet Marketing Costs a LOT of Money

There are a lot of inexpensive internet marketing methods that you can start off with. As they bear fruit, you can invest further into the methods that are deemed the best. One of the great things about marketing online is the fact that you can continually measure your methods to determine where to focus for the best ROI possible. You might be surprised at how inexpensive it is compared to traditional (and somewhat ineffective) offline advertising and marketing that you’re spending money on today.

Fact: An internet marketing company that can help you increase your online success. Whether you’re an entrepreneur, a small business, or a larger company, the right expertise and the right strategy could help you boost your success and earnings to the next level.

About Author

Sharon Hurley Hall has used internet marketing for business growth. She writes for Jenkinson & Associates, a UK internet marketing company that helps businesses succeed online.

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