Online fashion accessory and jewelry retailer, Boticca, has recently release this infographic about how their customers from Facebook and Pinterest (50k from each platform, no less, who visited between 15 Mar and 15 Apr 2012) have been behaving – and it makes for rather interesting reading – especially for ecommerce sites unsure about the power of social media!
Oh, and another interesting thing about Boticca is that it doesn’t sell mass-produced trinkets, but exquisitely designed fashion creations by skilled, independent artisans from all over the world, each of whom use the website as a platform from which they can sell their collections to a global customer base. Pretty neat, huh?
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Facebook and Pinterest both drive engagement and sales, but…
- Pinners’ average a spend is $180, whereas Facebookers average spend is $85;
- Conversion rate of traffic from Pinterest = lower than Facebook (or any other channel);
- Bounce rate of traffic from Pinterest = higher than Facebook (or any other channel);
- Facebookers engage more than Pinners with Pinterest users spending 65% less time onsite than Facebook users.
And there’s more…
This infographic was researched and created by fashion retailers Boticca.