Digital marketing has become an important aspect in the online business industry today. There are two ways of promoting your business online. One is social media networking and the other is search engine optimization. Often, there lies confusion about the strategy that can be chosen to market their product online and increase their brand value. Business with the limited resources tends to choose between these two digital marketing strategies. Now let’s continue the discussion about that strategy that best fits your business and contribution made by each strategy to the Digital market .
Purchasing decision of the consumer is greatly affected by the Google search or Amazon user review. The online business owners are now hunting the best way to drive quality traffic and increase the sales figure. Until recent past SEO, search engine optimization was the only answer available for the business owners. The SEO analyst worked with the aim of fetching top rank for the website in the Google search results to get noticed by the potential customer. From past two years other strategy called social media marketing came into the picture engaging the customers on the social networking sites like Face book and Twitter. This social media marketing has power to change the perception of web searches about your brand apart from driving quality traffic. However, it has to be done in very effective way.
With the recent Google Penguin updates, search engine optimization is no more just a link building. The sites that equip good content, web design and quality back links are in the favor of search engine. You need to work hard on these three aspects to get top ranking in the search results.
Irrespective of the methodology you choose engaging the customer becomes vital. If you are using social media networking to market your business, you should interact with customers to resolve their issues and problems rather than posting marketing massages. Social media has strong role to play in the digital marketing today because it can greatly affect the purchase decision of the web searcher by recommendations. Using social media alone will lose you the potential customers that reach your website by targeting particular keyword.
The business owner who is concentrating on search engine optimization alone will lose the customers that reach your site through mobile. Most of the mobile owners who use internet on their mobile tend to stay on the social networking sites like Face book and twitter rather than the search engines like Google. If you want to hit the sales in the tough competition by dragging quality traffic to your website, you should leave no stone unturned. Both search engine optimization and social media marketing are important for today’s business owner to stay on the top of the competition. Effective marketing strategies are critical for the success of the business so ,it is important that you manage to handle both search engine optimization and social media marketing with the limited resources available.
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