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Creating the Ultimate Infographic

You don't need me to tell you how effective a seriously good infographic can be. They're becoming even more and more popular as businesses realise this too, which is why getting yours to stand out is getting even more difficult.

Before you even think about loading up your graphics software, you need to make sure that you've got something good to say. It's no good having a flashy piece of art if it hasn't got any relevant content; people might like the look of it, but they certainly aren't going to share it. You can get away with things that are completely obscure, but only if the idea is really good, and you still need to plan ahead. The information could be anything from statistics, to a guide, to the explanation of a process.

Gather together all of the infomation that you want to communicate, and cut it down to be exactly what you need. Statistics can be hard on the eye, and picking out the most important or eye-catching figures is generally the best route to take. Graphs and pie charts work especially well if you've got a lot of data that you need to display cleanly.

Actually designing the graphics bit of an infographic is probably the most difficult part of creating the link bait. For this, there aren't necessarily any hard and fast rules as to how to go about the design. There are of course a few things you need to consider.

First and foremost, you must remember that you've got some piece of information to convey to whoever is looking at the infographic. Whatever this is, it has to be immediately clear. Infographics are generally shareable and quick - one of their benefits is that they show information clearly, concisely and quickly, and if you can't achieve this, then you have to ask if the information would have been better presented as text.

Graphic design is something that obviously requires some flair and creativity, but if you don't have any major ideas, then the best route is to keep things uncluttered and let the information speak for itself. Where possible, use images rather than words, but don't sacrifice clarity. Take a look at how others have presented their information for inspiration, but remember that original ideas are always the best.

Adam Hart-Davies writes search engine optimisation guides and tips for both businesses and individuals.

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Friday, 04 December 2020
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