More and more, consumers are choosing to do most, if not all, of their shopping online, rather than heading to brick-and-mortar retailers. In fact, according to data compiled by Invesp, estimates suggest that Americans alone will spend some $279 billion online by 2015, while consumers could spend up to a staggering $1.4 trillion globally. Because of that, businesses looking to attract new customers and grow will have to find ways to establish a strong online presence, one that allows online shoppers to easily research and buy products. Building a great new website is usually the best way to do that, and using the latest graphic design trends can help owners make sure their site stands out.
Web users tend to move quickly, and will make a decision about whether or not a site they visit has any value in just a matter of seconds. In order to draw shoppers in and make sure they are able to find exactly what they are looking for, site developers need to use creative and engaging graphics. Sites that are bland and too text-heavy will fail to draw interest, even if they have lots of great content or the exact product or service a shopper is looking for. Adding graphics, especially clickable ones, can make sites better able to grab shoppers’ attention and entice them to make a purchase.
Images and Rich Media
Similar to graphics, pictures and videos do well to break up the monotony of pages loaded with plain text. Plus, they can be used to showcase particular products, or highlight the most relevant information that a site wants to make sure every visitor sees. Perhaps even more importantly, since people are visual learners and remember more of what they see than they read, images can help turn first-time buyers into loyal customers.
Sometimes, graphics and images can be overbearing, and take away from the actual functionality of a site. Flat designs, however, are relatively simple and are more focused on making sure web users are able to easily navigate through sites and quickly conduct product research. They bring information, rather than pure aesthetics, to the forefront of a website and are a great choice for shoppers who like to move quickly. As an added bonus, flat designs are easy to achieve using responsive design, meaning that they load quickly and accurately on a variety of mobile devices. This is a great way to capture the growing number of mobile shoppers.
It is easy to lose interest when browsing through retail websites when you have to click on page after page to view more products, especially if they have slow load times. Businesses can avoid losing shoppers by upgrading their website to an infinite scrolling design. Essentially, infinite scrolling means that new content will be loaded as visitors move up and down a page, allowing them to view every product a company has to offer without doing much more than flicking their mouse scroll wheel. Hopefully, that will help them find exactly what they are looking for and feel confident enough to make a purchase.
Let Shoppers “Try On” Products
The massive totals of money spent by online shoppers might be even higher if fewer people had apprehensions. A poll conducted by HuffPost Style and YouGov found that nearly a third of consumers never shop for clothing online. One of the reasons for that trend, though there are many, is that, quite simply, some consumers have a fear of being stuck with an item that they don’t end up liking. By using software or programs that allow shoppers to virtually try things on, companies can not only build a unique site, but help alleviate consumer fears.
Without a great website, it can be virtually impossible for businesses to take advantage of the massive opportunities presented by the digital marketplace. Using the right graphic design is always vital for making a site stand out, but graphic designers are just one piece of the puzzle. Businesses also need great work from other professionals, like copywriters and SEO analysts, to make sure their website is aesthetically pleasing, loaded with great content, and highly visible. Getting every team member on the same page will prove to be invaluable for businesses working to build a larger online customer base.