If you own or manage a blog, there always comes a time when your creative juices aren’t flowing. Or in some instances, you find yourself having a hard time providing posts that provide solutions to the problems of your readers. When the problem strikes, it is hard to keep up with your regular publishing calendar.
Of course, you surely don’t want to slack off or miss a few times posting. So if you are struggling to come up with fresh ideas, why not open up your blog to guest bloggers to fill the gaps? Guest bloggers can help add variety to your blog and at the same time help improve traffic to your site and boost your SERPs. They can also expand your readership. So if you are ready to accept guest posts, here are four important qualities you should be looking for in a guest blogger.
This goes on top of the list because it greatly shows the experience of a guest blogger in a particular field. When someone is knowledgeable about the topics he or she is writing about, then you can expect that he or she will be able to make the post engaging for your readers. Nevertheless, he or she will have no difficulty answering questions from readers because the person is not only knowledgeable but has a strong sense of the type of audience you cater to and will also give you ideas to further improve your blog.
You want to go for a guest blogger whose opinion can instil trust to your readers and also has a good track record of providing high quality post. A credible guest blogger is also someone who writes regularly, has a community of engaged readers, and only wants to share the best ideas and concepts to your blog. He or she also knows how to speak to the audience as though he or she is in their shoes.
Of course, you are looking for a guest blogger who has excellent writing skills. You will be able to tell this by reviewing the person’s sample or previous work or by the way he or she has crafted his or her post pitch. It should be free of grammatical errors and spelling mistakes; should flow smoothly with every point properly discussed; and should have a good structure.
Some guest bloggers are too pushy or demanding that when you read their pitches they sounded as though they are doing you a big favour. There is a fine line between confidence and arrogance and a guest blogger should be aware of this. You want a blogger who approaches you nicely and lays out his or her ideas to you without coming too strong or weak. The person should also know how to follow ground rules, as the ability to do so is an indication that he or she understands his or her position as a guest blogger and that he or she understands his or her responsibilities.
These are just four of the most important traits a guest blogger should have. If you keep these things in mind as you sort through your list of request or offers, you will surely find a contributor who will add value to your blog and will write a post that your readers will appreciate.
Sherry Sims is a blogger and contributor for www.guestblogpost.co.uk. When not writing, Sherry enjoys reading novels, doodling and tending to her plants.