Mobile optimization is a given in today's world of ecommerce. It can be a major faux pas to neglect your organization's mobile usability. Chances are, a significant portion of your audience is looking at your website on a smartphone or tablet screen. While many companies invest in mobile optimization services, very few organizations continually test the usability of these pages. Since mobile protocols are continually changing, it's vital to make sure that your webpage is still functioning properly for your mobile users. Here are four elements your company should test on a regular basis.
Your bounce rates with increase dramatically if your viewers cannot get to the information they're looking for. Your mobile navigation should be clear and intuitive. Menu elements need to be large enough for people to read and tap easily on a smartphone or tablet. Users shouldn't have to resize these navigation elements in order to move to another area of the website.
Broken links are another major source of frustration for your online audience. Before your web designers and developers make significant changes to webpages, ensure that they fix all links that might be impacted. Checking links manually can be extremely time consuming, especially if your website is very extensive. Explore automated link checkers that can run tests on your website quickly. Link check software can help verify that users are still reaching their destinations.
While banners, profile pictures, ads, and icons might look great on a computer, they might not adjust correctly on mobile versions of your website. An image with blown out proportions can get in the way of your other website elements, causing users to scroll around it in frustration. Thoroughly examine your graphical assets to make sure that they have the correct dimensions.
When a website's textual content is not formatted correctly for mobile devices, users will have to side scroll to get a clear idea of what the text says. This can be extremely cumbersome to mobile viewers, who are trying to skim information quickly. Before publishing something online, make sure that the word wrap for mobile screens is working properly.Web design and development professionals often test websites with new and previous generation smartphones and tablets to ensure compatibility. This testing can help protect your company's brand image online. Checking web usability and design on mobile devices is a crucial piece in maintaining your audience relationship.