All online businesses want traffic. Traffic nets you ad revenue and costumer views, eventually leading to sales and profits. If you are a software-as-a-service (SaaS) provider, traffic is your paying customer, using your service.
In the end, traffic is what the Net is all about, and we work tirelessly to make sure out sites are welcoming and worthwhile. We all constantly read about how to get more traffic, but there are still some things that can cause visitors to flee from your site like it was Godzilla (the monster, not the movie).
The Importance of Positive Association
An axiom of advertising is association. The human mind evolved to find correlation and causation between different things, to see patterns and accept them swiftly as a survival mechanism, and it still works like this - this is why advertisers advertise their products by placing them next to things we want to have, allowing our mind to form links between the item and the need. Coca-Cola does this by putting "Happiness" in its ads right next to its beverage, letting us understand that the two are connected, allowing us to feel warm, happy feelings when we see the product.
This is whatwe want to...