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Sabine Strong

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Travel and hospitality professional. My hobbies are work are related to photography and graphic design.

Top Items To Focus On While Creating A Business Website

Top Items To Focus On While Creating A Business Website
​Your business website allows your customers to connect with you at any time and from any where. You want to make sure that your site is created with your customer's needs in mind. A custom web design is one option. You can have your website made in a unique way that will be easy to use. Professional DesignYou want your website to be professionally...
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How to Create Quality Content that is also SEO Friendly

How to Create Quality Content that is also SEO Friendly
While the search engine algorithm used by Google is shrouded in mystery, they are also widely accepted as a gauge for determining the importance of the content you produce on the internet. This has resulted in many people trying to “game the rankings” in order to receive favorable placement. However, the fact is that more often than not, the black hat SEO techniques simply don’t work. What really works is the creation of high-quality content that is useful for your reader. Some tips that can help you do just that are highlighted here. A Balance in Keywords There is no secret that the keywords used in your content are considered one of the best ways to improve your SEO. Taking some time to research the search volumes for relevant key phrases is essential to ensure that you create SEO friendly content. While the use of keywords is important, it is also a technique that can be overused. When you use the right keywords within the content, you need to ensure you don’t overuse them in a way that makes the text read unnaturally. This is referred to as keyword overloading, which can have an inverse effect on the search ranking for...
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On Page SEO Issues That Panda Hates

On Page SEO Issues That Panda Hates
Internet search ranking is fast changing in the world. A few years ago many companies had figured out the nuances of adding such things as keywords to increase rankings and beat the system. Lo and behold these days “big brother is watching” in the form of Google’s Panda. It is an algorithm protocol Google has that will now actually penalise your website if they find you are trying to beat the guidelines they have in place. Here are some of the common findings that tend to make this complicated algorithm a little angry at your website and that could definitely result in the lowering of your search ranking. Broken Links Panda does not tend to rank your site very high if there are a large amount of links that lead to deleted pages or pages that have been moved on your website. When this happens, it can basically stop search engines from trying to access your site at all if it happens often enough. That is why it is critically important to periodically check your links to ensure they are working properly. Duplicate Content One thing that Panda seems to be quick to pick up on is duplicate content on different...
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A Review of Online Casino Website

A Review of Online Casino Website
Whatever business sector you are in, if you have a website this needs to feature a strong design. One of the more successful is online casino, which is growing thanks to the popularity of social and mobile gaming and good web design is vital for any casino site that wants to take advantage – which is why many offer help on playing the games. Doing so lets customers learn in their own time at home, emphasising a major benefit of online gaming at sites like www.iPhoneCasino.ca. Good web design also needs to be aesthetically appealing though, as pointed out here, and this has led the more prominent online casino sites to ditch the garish graphics and colour schemes that the sector was once associated with, in favour of more sparse, classy design. This means tasteful graphics of things like roulette wheels and blackjack tables, alongside clear menus linking to the games, contact and payment pages and other parts of the site – with colour used to add life, rather than induce headaches. Reducing the number of graphics and videos deployed on the casino sites also ensures that they load more quickly – and are less prone to crashing than they were...
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Our Promise4 Ways a Business Should be Planning for the Future, but Seldom Does

Our Promise4 Ways a Business Should be Planning for the Future, but Seldom Does
If a small business is to grow efficiently, it must have a structure in place to allow a seamless transition as it evolves. This can be difficult for many parts of a business; but when it comes to an office or Information Technology, it is not only possible, it is necessary. If you are starting a small business, here are four ways that most businesses should be planning ahead but seldom consider. Website Stability As your business grows, you will become more reliant on your website to give your customers information about your services or products; and for it to be the contact point for clients and customers to place orders and communicate you. Losing this valuable resource (even for a short time) could lead to loss of revenue, and may mean valuable customers moving to a more reliable company. This is where cloud hosting can help (Click here for more information about cloud hosting), as it will spread the work of your website among several servers; meaning no down time because of failure or maintenance. Reliability is what your regular customers desire, and cloud hosting will give you that. Off-site Data Storage As your business grows, you will realise how...
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5 Great Ways to Unveil Your Website

5 Great Ways to Unveil Your Website
So you have developed a content strategy, gone through the design and website build process, and you are ready to launch. This is where many a project has fallen down in the past, and many will in the future too. It is only when a website is getting visitors that it can be productive. It’s great to focus on search engine optimisation, pay per click advertising and other marketing channels, but you only get one chance to make a massive first impression. These 5 tips will help you to unveil your website to the world and give it the best possible chance of capturing an immediate audience. Think of your website launched as a strategic process. How can you make the most of it? Counting Down  Before we get into the list it’s worth mentioning the time before your website is ready. You probably already have the domain name (If not you can get your domain here) and business concept. You may already have your business cards and be talking about the business to people in your sector. If any of this is the case then why not have a countdown clock to launch on your website. Have a signup form...
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Encouraging Visitors to Trust Your Website

Encouraging Visitors to Trust Your Website
When visitors come to website for the first time something inside them starts to question the trustworthiness of the site. Questions such as "if I buy from this website will the goods actually arrive?", And "Will my information be safe if I put it on this website?" start entering their minds. In order to overcome some of the objections of customers it is important to do what you can to engender trust. Two of the ways to do this is to use trust seals on your website and to display customer reviews on the purchase pages. These 2 elements have been proven to enhance customer confidence in a website and therefore lead to increased conversions. Let's take a look at how you can build your website using these 2 elements in your design. Trust seals It is important to use recognisable trust seals when you are building your website through an online site builder, on Wordpress, or from scratch. Seals from TRUSTe, McAfee Secured and Norton Secured have been proven to improve website performance. For example, research by actual insights found that website visitors had pulled out of the purchase because of the absence of trust seals. (61%). The most recognisable...
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How Bad Design and Slow Connectivity Drive Away Traffic

How Bad Design and Slow Connectivity Drive Away Traffic
All online businesses want traffic. Traffic nets you ad revenue and costumer views, eventually leading to sales and profits. If you are a software-as-a-service (SaaS) provider, traffic is your paying customer, using your service. In the end, traffic is what the Net is all about, and we work tirelessly to make sure out sites are welcoming and worthwhile. We all constantly read about how to get more traffic, but there are still some things that can cause visitors to flee from your site like it was Godzilla (the monster, not the movie). The Importance of Positive Association An axiom of advertising is association. The human mind evolved to find correlation and causation between different things, to see patterns and accept them swiftly as a survival mechanism, and it still works like this - this is why advertisers advertise their products by placing them next to things we want to have, allowing our mind to form links between the item and the need. Coca-Cola does this by putting "Happiness" in its ads right next to its beverage, letting us understand that the two are connected, allowing us to feel warm, happy feelings when we see the product. This is whatwe want to...
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Three of the Worst Cloud Security Threats

Three of the Worst Cloud Security Threats
Even though everyone has been talking about how great cloud systems arelately, there are certain security threats that they are prone to and that you should be aware of. After all, you will be placing a lot ofyour most important and most personal files onto a cloud server of your choice, so the last thing that you would ever want is for it tobe hacked into or compromised in any way that would cause you to lose your files or your privacy. And you certainly don't ever want yourfiles to be damaged either. To help you keep your files and your computer equipment as secure aspossible, continue reading for three of the worst threats that cloud servers face. Data Loss Data loss can happen if a disk drive completely fails or dies and there isno backup to save the data that was stored on that disk drive. This can also occur as a result of human error. For example, if someoneloses the key that unlocks the data that is encrypted on a drive, it can be gone forever with no hopes of retrieving it again. Or dataloss can even occur as a result of a malicious attack. Ensuring you have at...
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Top Tips for Internet Marketers

Top Tips for Internet Marketers
In order to be successful with internet marketing, you have to be prepared to put ina lot of time and hard work and you have to be ready to face some failure and downfalls. You won’t always get it right the firsttime, and for some people, it takes a number of months or years before they reach any kind of success. Here are some top tips foranyone involved in internet marketing. Get the content right Content really is key when it comes to internet marketing, and poorly written content or uninterested paragraphs will soon make yourvisitors leave the website. With every piece of writing you put on your website or web pages, you’re advertising the business, and ifit’s not very appealing, people won’t stay and purchase goods or services. You should write the content and have it proofread ifyou’re not sure about spelling, grammar and punctuation, or hire somebody to write for you. Update it! You shouldn’t throw some articles and blog posts onto your website and expecteveryone to flock to read it every single day. Remember to keep your web pages new and fresh by updating it regularly. Try to post freshcontent almost every day, since this will keep your...
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Can an App Help Freelance Copywriters Be More Productive?

Can an App Help Freelance Copywriters Be More Productive?
One of the biggest challenges of working as a freelancer is figuring out the conditions that you need in order to be more productive. When you can get more work done in less time, you will be able to earn more while having more free time – and who wouldn’t want that? However, most of us are prone to distraction, forgetfulness, procrastination and other weaknesses that get in the way of our ability to focus and get things done. When you are a freelance copywriter, such as Laurence Blume at freelancecopywriter.co.uk, or a freelance writer of any other style (fiction, technical writing, blogging, etc.), you are probably looking for new and helpful ways to increase your productivity. What if it could be as simple as downloading an app? Sometimes an app or a program can be the perfect solution to keeping you on track and focused. There are many different apps out there that are designed to help freelancers make the most of their time and get things done. Helpful Productivity Apps for Freelancers Here are some of the apps out there that might help improve your productivity, so why not give them a try? NowDoThis Do you ever find yourself...
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Chiropractor Tips for Attracting New Patients

Chiropractor Tips for Attracting New Patients
Chiropractors are always looking for new patients, so that they can grow their practice and develop their business. The more patients you have, the better because it means that you will be booked up with appointments and business will be coming along very smoothly. However, what is the best way for chiropractors to attract new patients? There are many methods that chiropractors can use in order to draw new business toward their client, including using internet marketing to its full potential. Here are some techniques that chiropractors can keep in mind when they are focusing on attracting new clients: Create an Effective Website Building an effective chiropractor website is very important as it will be the first impression of you that many of your potential patients see. A good website should be attractive, easy to navigate and should contain all of the information that your patients need to know about your business. This includes your contact information, location, rates, experience and the services that you offer. Also, your website should contain a “call to action”. This is when you give a specific direction to visitors, such as asking them to register and offering a 10% discount on their first appointment if they do....
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