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Tess Pajaron

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Tess Pajaron is a Community Manager at Open Colleges, an online learning provider based in Sydney, Australia. She has a background in Business Administration and Management.

How to Make Effective Use of Color in Your Website

How to Make Effective Use of Color in Your Website
In the world of web design, color is one of the most powerful communication tools. Colors change our moods, inspire specific behaviors, provoke various emotions or cause physiological reactions – for instance, increasing our heart rate. Picking the color palette for a website is essential. It's color that will sell your product, pass your brand message and impact consumers' perception of your company. Here are some hacks on how to make the most from color in web design. Know your target audience Before choosing a color palette, make sure to first analyze your audience. Knowing the general demographic is crucial because colors mean different things to different cultures. Take white, for instance – while in India it's associated with death, a typical Englishman will think about innocence or cleanliness. But geographical location is not everything. Think about age as well. Young audiences love saturated and lively colors and will be attracted to such an extravagant website. Mature audiences might find the same colors annoying and leave your website. Match colors to your product Graphics, borders, headline types, buttons, backgrounds and pop-ups should all be coordinated in their look. All this will create a balanced and harmonious environment, but also reinforce your...
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