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Michael Evans

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What to Do and Not To Do While Designing a Website

What to Do and Not To Do While Designing a Website
​The only thing constant in the field of web design is the Change. In fact, the only way to survive in this cut throat designing industry is by learning the art of unlearning. Remember the concept of Flash Intro which was quite popular just a few years ago? Now, people hate the idea. The concept of web design has evolved around the idea of making t...
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Making the Web Responsive

Making the Web Responsive
People are using different devices to stay connected on the web. There are smartphones, tablets, iPhones and host of other platforms and therefore, it is imperative for every business organization to have a website that can render precisely in all these different devices irrespective of the fact that they have different screen sizes. But achieving this is not that easy. It is highly challenging. More so because the screen size on each device differs, and the content size should be varying to adjust itself with the different screens. Another challenge comes with the advent of Smartphone technology. The users expect the screen to respond every time they wish to change the layout. And the content if not displayed properly in even one of the selected layouts is enough for the technology to lag behind its competitors. The solution lies in making the page design responsive.  What Is A Responsive Web Design? That can respond back. This responsiveness is in terms of the used device and the layout that the user selects to be displayed. The page under question must fit perfectly well as to comprehend the content in its entirety. With a continuous arrival of various devices on to the internet...
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The State of Digital Marketing 2015

The State of Digital Marketing 2015
The digital marketing numbers for 2015 are in, and the research shows that your biggest audience is online, in more ways than one. There are now three billion internet users, translating into 40% of the entire world’s population. The numbers are impressive: 91% of these users access the internet via a PC or laptop, and 80% access the internet via Smartphone. The research didn’t even factor in how much of the population uses both! This puts content marketing professionals in reach of a great opportunity to connect with their customers like never before. However, this also adds a new challenge to their overall digital strategy: competition. Smart Insights and TMF&A’s study offers recommendations to help you keep your online audience engaged. Insights: How to Reach Digital Consumers Computers and laptops, smartphones, tablets, and game consoles (respectively) are the most popular devices used to access the internet. 2015 will also see an increase in emerging devices inspired by the IoT (Internet of Things). For example, 34% of internet users access the network through a Smart TV, and less than 10% use either a Smart Watch or Smart Wristband. Essentially, your customers are easily within the scope of digital outreach. Smart Insight’s research showed that...
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7 Simple Tips to Get More Out of Your Social Media Efforts

7 Simple Tips to Get More Out of Your Social Media Efforts
Social media marketing is going places. But is it doing any good for your business? Are you are trying real hard to make your Facebook business page engage more audience or find potential customers from your LinkedIn network? But it isn’t yielding desired results. It is high time you take some steps to make social media work to your advantage. Here are a few simple tips to help achieve better results from your social media efforts.  Tip 1 Add the call to action on the cover photo and add the link of your website to the short description on your Facebook business page. The good news is that Facebook has removed the limit on the text you can put in on the cover photo. And it is time you make use of this. You can do it in a number of ways: Add a link on the cover photo itself, just as Adidas does Add a link in the description of the photo, just as Unbounce does Add a call to action that directs to specific portion of content Another trick is to insert the website link in the brief description just below the cover photo. Go to the Admin Panel,...
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How to Write Product Body Copy that Helps in the Conversion Process

How to Write Product Body Copy that Helps in the Conversion Process
People spend hours on making their ad copy perfect, tweak every single detail to perfection and do not mind overhauling the entire thing for the sake of making it more effective and powerful. Strangely enough, you will find the same people giving less attention to details when it comes to writing a product copy for an ecommerce website. They tend to believe that nobody reads these product copies and for that reason, they do not invest much of their creative prowess in the writing process. So, thanks to them, we have ecommerce sites that struggle to convert visitors.  Now, if you wish to put an end to this scenario, please check out the following tips that will help you a lot to create a killer product body copy - Identify the Problem Do you know where most ecommerce product page body copy fails? Yes, the writer fails to differentiate a blog post from a product page copy. They follow the same pattern; forget to add ‘Call to Action’ texts and this result in poor conversion. You should not forget the fact that an average visitor spends less than 3 seconds on a page before making a decision whether they are to...
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How to Write Irresistible Articles Regularly

How to Write Irresistible Articles Regularly
There is a lot of content floating on the internet at the moment. However, other than the search engine optimization, there are a few other factors too that collaborate in making a content reliable and relevant. These factors contribute the most in making a page favourable to its readers, and are too essential to be ignored. A few of such important ingredients for a perfect content are discussed here:  Time Relevant Content: The technology prevailing at the time of writing the content can be a very important deciding factor in grabbing the viewers. The right timing with the right message can be the hit secret behind the immense success of a campaign. It is very important to understand the audience and convey the message using the market dominating tactics at that time. Image Driven: The images and pictures in a write up or a blog perform much better than those that lack these visual compliments. Normally, the reader spends less than a few seconds the very first time he comes across an article, and the very thing that can hold him right on to the page is the image insertion. The inserted pictures, if relevant can convey what the author...
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How Can You Drive Your Social Media Fans To Your Offline Business?

How Can You Drive Your Social Media Fans To Your Offline Business?
Social media is one platform that has always continued to evolve and it can also be added that factors affecting its improvement are also constantly changing. No matter what your company size is, social media engagement with your offline business is always going to boost your deeper connections with your audiences. Driving your social media fans to your offline business can be challenging but it is interesting for the ones who are willing to explore strategies and implement them in the best possible manner. Since social media engagement is all about what you have to offer to your customers, they are rather the mirror to your performance and service. Your followers are the people who have done business with you somewhere in the past and may have had their own set of experiences – good as well as a little bad. Now the concern arrives - what you can actually do to get the new customers who can turn out to be your loyal customers in the long run. Since a lot of the impact of your offline business on your social media actually depends on the call to action, here are things you can do to pose a better...
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Employees As Brand Advocates On Social Media

Employees As Brand Advocates On Social Media
For any business, big or small, it is the peak level of satisfaction, if its employees can speak on a company's behalf that is, project themselves as its brand advocates! This is possible if the employees are out of the fear, and are clear and conscious about what they are allowed to speak. How about a marketing strategy that can engage the employees of an Organization to get involved actively, and advertise their respective companies and its policies, with a sense of pride and satisfaction towards the work?  Advocate Employees: The employees need opportunities, but before that, it is up to the companies to decide whether their employees are to be censored, or they should be clearly guided about the confidentiality, so as to make wise decisions themselves. If the company decides to go with the latter, there must be an undefined level of confidence over the employees that need not be repeated every now and them. The employees, to a great extent, will realize their duty shouldering the company's repute. There can be an online management strategy in place that can track any proprietary information being shared off limits. The directions like "Do Not Talk About ........" are likely...
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Choosing The Right Commenting System To Maximize Blog Engagement

Choosing The Right Commenting System To Maximize Blog Engagement
Comments are of absolute importance to most bloggers and you know why? Simple dude, they act as proof to other how popular the blog is. The more, the better. More comments simply means that the readers are finding the posts interesting and informative and for the same reasons they do not mind taking the pain to post a comment and initiate a discussion or a fiery debate.   In fact, comments are seen by a vast majority of blogger as a proof that people are actually reading the posts and they are loving it. But the concept of blog commenting has evolved a lot from the past. As social media and blogs are getting merged in an effort to make the most the available features, it is becoming important for a blog owner to figure out which commenting platform is suitable for his blog and which one might spell a disaster.      Google+ Comments for WordPress   This is a new kid around the block and as obvious, it has immense potential. This powerful plugin allows visitors to make a comment by using their G+ profile, facebook, wordpress, Discuss and other mediums. The best part of using this commenting...
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To Win On Pinterest, Unlearn The Social Rules

To Win On Pinterest, Unlearn The Social Rules
Pinterest is the new poster boy of social media. However, it is interesting to note that despite the hype and hoopla around it, a good number of social media marketers are leery of this new platform. They have come to realize the fact that the Keep Calm and Pin Ontraditional rules of social media marketing do not apply here. This is a new platform and to be able to succeed in this platform, they need to unlearn whatever they have learnt in their journey of becoming a successful social media marketer.
 
Here in this article, we are going to give a roundup of rules that as a marketer you need to follow religiously while promoting their brands on this fast moving platform - 
 
 
Pinterest Is Not About Conversation, It Is About Communication – Unlike other social media platforms, Pinterest is about communicating with your targeted audience. In fact, Pinterest uses are not at all interest in verbal communication. Spend one or two hours on this visually enticing platform and you will come to realize this amazing fact. Here people share beautiful images, pin whatever they like and rarely take the pain to comment on pins of others.
 
So, if you are into the belief of applying your Facebook marketing approach to Pinterest, a disaster is for sure lurking large in the backdrop.  You simply cannot get people engaged to your brand by sharing asking some silly or interesting question. Here the only way you can get connected to targeted audience by sharing some really interesting photos and they do not necessarily have to related to your brand. And please do not have silly expectation that people will post comments against your pins.
 
Pinterest is Not for Everyone – You simply cannot think of joining every social media platform that comes galloping by.  You need to focus on areas where your brand can shine rather than wasting your time and money on all of them and then realizing that your marketing efforts are going nowhere. So, accept the fact that your brand cannot have presence on social media channels. Pinterest has a feminine charm and you need to accept this fact and move on. So, if your brand sells something that is exclusively for the boys, you need to give goodbye kiss to it and probably find your solace in Gentlemint.com. 
 
Pinterest is About Traffic - Unlike facebook that believes in retaining its visitors, Pinterest lets you drive traffic to your website. So, whenever a user clicks on your Pin, he/she will get transported to your website. So, I hope you can realize the true potential of Pinterest. Stay true to the nature of your business and don’t ever try to trick visitors by getting themselves land on pages that have no similarities with the image that you have posted on PInterest. The trick lies in making the visitors click on the images and this can be done by posted visually engaging images that convey a message.  
 
Pins Makes up Pinterest – When you are marketing on Facebook, you simply cannot post more than 4 updates in a day because it might irritates your targeted audience. But things are different in Pinterest. There is no EdgeRank thing here and what is all the more interesting is that you can post as many as 30 images on your board and that too without making yourself appear like a spammer.
 
So, these are four vital marketing lessons that you need to learn before you can think of making a rendezvous with Pinterest.
 
 
This article is contributed by Michael Evans who is managing social media promotional activities of Site2You
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