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Leana Thorne

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Leana Thorne is a devoted blogger and a regular contributor to several blogs. She enjoys sharing newly found information, loves writing and is always happy to be of help. She is still is learning a lot about life on the Internet, importance of social media and is keeping track of any valuable marketing information out there.

Social Media Marketing in 2015: With New Trends Come New Rules

Social Media Marketing in 2015: With New Trends Come New Rules
By the end of 2014, we’ve seen some radical sways in the world of social media. Among those, the use of mobile devices has increased dramatically, as well as traffic on social media during TV shows. Let’s now analyze which of these trends will perpetuate into the year 2015 and what further changes we may expect.   A Surge of Mobile Users The numbers are clear. During the last year, a number of mobile devices with 4.7-inch screens and larger on shelves has increased from only 4 percent to a third, while simultaneously the number of daily active mobile Facebook users has increased 15 percent. In addition, the number of mobile-only Facebook subscribers expanded by 34 percent. We are coming to conclusion that mobile is no longer a secondary platform. Companies that are mobile-friendly should become mobile-focused, and concentrate their marketing efforts to mobile users first.   Slide to a More Human Experience This trend will lead Internet marketers to focus more on the user experience, their audience and followers, and the channels they are promoting their products and services. Google and Facebook have mad steps to adapt their platforms I a way that will encourage businesses to include human experience in...
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How to Identify and Remove Bad Backlinks to your Website

How to Identify and Remove Bad Backlinks to your Website
In the world of the SEO, an efficient link building strategy has always relied on getting as many quality references on the web as possible. As most of us have learned so far, the keyword here is “quality” and any attempt at search engine manipulation gets penalized, rather than appreciated. Apparently, some so-called “SEO experts” still neglect the quality-over-quantity mantra when it comes to developing link building strategies, which is what leads Google and all the other major search engines to constantly sharpen their measures against such practices. Now, even if you are aware of the importance of quality, there exists a possibility that your website gets some unwanted backlinks. This is usually, though not exclusively, the case with companies that hire random SEO agencies to help them build their online reputation. These agencies typically offer unnaturally short period for your website to get listed in Google’s search and promise thousands of backlinks that would eventually get your website loved by the engines. Another possibility is that your competitor has started a negative SEO campaign against your website, which can result in dozens or even thousands of bad backlinks pointed to your website. What are bad backlinks? The first step in...
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The Impact that Cloud Hosting Could Have on Your SEO

The Impact that Cloud Hosting Could Have on Your SEO
With the cloud hosting becoming increasingly popular among the webmasters, it is becoming ever more important to try and identify its influence on SEO practices, but before we dive in, let’s first define the two terms. SEO, or Search Engine Optimization is a discipline that deals with increasing a website’s ranking on search engine pages. This is achieved by active outreach, but also by making sure that the site complies with Google’s Webmaster’s Guidelines and as is transparent and visible to search engines’ crawlers as possible. Having your site hosted with a cloud hosting provider means that your site won’t be located on a single server, but instead, in a virtual environment composed of a number of servers, scattered all across the world. One of the immediate benefits to SEO that cloud hosting can have is the redundancy that comes with having a number of servers host your website. You don’t have to worry about downtime due to a malfunction or other server issues, because as soon as one server experiences some difficulties, its workload is relegated to another one. Another benefit that SEOs can get from cloud hosting is the fact that the pages are served locally, which is to...
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