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Larry Alton

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

4 Elements to Test on Your New Mobile Website

4 Elements to Test on Your New Mobile Website
Mobile optimization is a given in today's world of ecommerce. It can be a major faux pas to neglect your organization's mobile usability. Chances are, a significant portion of your audience is looking at your website on a smartphone or tablet screen. While many companies invest in mobile optimization services, very few organizations continually test the usability of these pages. Since mobile protocols are continually changing, it's vital to make sure that your webpage is still functioning properly for your mobile users. Here are four elements your company should test on a regular basis. Navigation Your bounce rates with increase dramatically if your viewers cannot get to the information they're looking for. Your mobile navigation should be clear and intuitive. Menu elements need to be large enough for people to read and tap easily on a smartphone or tablet. Users shouldn't have to resize these navigation elements in order to move to another area of the website. Links Broken links are another major source of frustration for your online audience. Before your web designers and developers make significant changes to webpages, ensure that they fix all links that might be impacted. Checking links manually can be extremely time consuming, especially if...
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4 Major Mobile Usability Considerations Companies Often Overlook

4 Major Mobile Usability Considerations Companies Often Overlook
If your company plans to release a mobile app, then user testing is a critical part of this process. Your organization's reputation can be significantly affected by the quality of your mobile app. Your audience should have access to stable software that accomplishes its purpose. Extensive user testing can ensure that audience has the best experience possible while using your app.   Device Testing When you launch a new mobile app, you need to consider current device operating systems and think about backward compatibility. Not everyone in your audience will have access to the hottest new gadgets and operating systems. Consider your target demographics, and make sure that your app works with some of the most common devices currently on the market. Test your app out on these devices to make sure that the user experience is uniform across platforms. Long Term Stability Will your app stand up to the test of time? App creators prepare for new operating system updates by testing apps extensively with early developer versions. This allows your company to adjust its app to work with new operating system functionality. If you drop the ball and fall behind mobile progress, then your app runs the risk of...
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4 Ways Webmaster Freelancers Can Get More, Better Gigs

4 Ways Webmaster Freelancers Can Get More, Better Gigs
It takes a certain kind of person to succeed as a freelancer, and if you’re a webmaster you know the competition is fierce. Not only do you have to keep up with deadlines and client requests, you also have to make time to search for new gigs and keep your skills updated. The most successful freelancers work well over 40 hours a week but will tell you it’s worth it. They can cherry pick their projects, work whenever and wherever they want, and have freedoms the nine to fivers can only dream about. That being said, it’s not all roses as a freelance webmaster. Sometimes you’ll get stuck with a gig that’s not worth the trouble or get frustrated when you’re working on Thanksgiving because your highest paying client isn’t in the US. However, there are some tactics you can use to improve both the quality and quantity of your work. Here’s how to get started. 1. Take the lower paying gigs There are many ways you can get compensated and “experience” really does count at times, but be careful with this. If you want to learn more about search engine optimization because you know that’s where the money’s at, you...
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Best Web Design Tips for Gaming Sites

Best Web Design Tips for Gaming Sites
Whether you’re a gamer yourself or you’re thinking about starting your own gaming site, it’s important to know about aesthetic best practices for web design. Understanding what’s painful to the senses (such as the eyes and ears) can help you choose the best site to play, or lure in more customers if you’re running it. There are a lot of outdated practices and elementary errors when people choose themes and add on a little pomp and circumstance. Are you in danger of committing one of these taste crimes? It starts with understanding your target demographics and working the design around them. For instance, if you operate an online casino with table games, that’s going to draw a different crowd from the one you’ll attract if you offer fun, light, Angry Bird-esque games geared to all ages. Some ages and communities enjoy movement, flash, and music more than others, but it’s always a good idea to play it safe. Here’s how. Keep it simple This principle is true for every type of website. Game websites have a tendency to overwhelm. Your target market might be skilled at seeing through the noise, but that doesn’t mean they want to be attacked as soon...
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Match Yourself to the Best Social Network

Match Yourself to the Best Social Network
You probably have a Facebook page, and maybe you tweet once in awhile. You likely have a Google+ account by default, if nothing else.   However, there are hundreds of other social networks out there, and you’d probably be better matched with one you haven’t even heard of. While it’s great to be on Facebook to share memes and photos with friends, it’s not likely that your social network is working for you at a professional level.   Depending on your field, you could be getting a much greater benefit out of your time spent online.   Maybe you’re a certified faery hunter and spend your off-time educating others about this phenomenon. Or you’re a web professional who’s looking to move into freelancing full-time.   Perhaps you’re an amateur athlete looking for more inspiration than what you can get with yet another Pinterest motivational board. No matter your industry or passion, why should you be missing out on the perfect online community for your needs and interests?   Finding the right pairing   Don’t go by popularity rankings alone, especially if you’re in a niche activity. This is all about quality, not quantity, although quantity certainly means a little something.  ...
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How Social Media Can Help Homeowners Find Their Style

How Social Media Can Help Homeowners Find Their Style
Social media pages are incredibly popular, and come in all different styles and types. Because of this, you can use social media to help you identify your own unique interior design style.   Locate a number of pages you enjoy viewing on a daily basis. Bookmark and save them. By finding the pages that appeal to you the most, you can start to devise the styles you want for your own home, whether it involves attractive furnishings such as a beautiful platform bed, or the colors you’ll be applying to the walls of various rooms.Here’s how to do it.   Choosing social media pages for interior design purposes   Choosing the social media pages to follow on an ongoing basis to develop your interior design ideas takes time and consideration. There are many different design pages, with many different levels of taste and sophistication, from the crafty to the elite.   If you enjoy doing crafts and remodels with your own two hands, you’ll naturally gravitate toward some of the do-it-yourself social media sites. These types of pages allow visitors to see what other people are creating on their own, using items they procured from a proper craft store or a...
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