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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

On Page SEO Issues That Panda Hates

On Page SEO Issues That Panda Hates
Internet search ranking is fast changing in the world. A few years ago many companies had figured out the nuances of adding such things as keywords to increase rankings and beat the system. Lo and behold these days “big brother is watching” in the form of Google’s Panda. It is an algorithm protocol Google has that will now actually penalise your website if they find you are trying to beat the guidelines they have in place. Here are some of the common findings that tend to make this complicated algorithm a little angry at your website and that could definitely result in the lowering of your search ranking. Broken Links Panda does not tend to rank your site very high if there are a large amount of links that lead to deleted pages or pages that have been moved on your website. When this happens, it can basically stop search engines from trying to access your site at all if it happens often enough. That is why it is critically important to periodically check your links to ensure they are working properly. Duplicate Content One thing that Panda seems to be quick to pick up on is duplicate content on different...
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List of Top 20 Useful Tools for PHP Developers

List of Top 20 Useful Tools for PHP Developers
PHP is one of the popularly used open-source servers –side scripting languages that are created for the web development and can be nested into HTML. More than 15 million indexed domains, including world recognized websites such as WordPress, Facebook, Digg are using PHP. PHP can access on multiple platforms such as Linux, Windows, Mac OS X, Unix, etc. Its adaptability with almost all the modern age servers makes it popular among the developers. It offers detailed documentation, various ready-to-use scripts, and frameworks. That’s why the vast majority of PHP developers are using it to develop a compatible and highly-efficient website. In order to make their job easier and more impressive, we will present the top 20 PHP tools for developers through this post. The following list covers basic to the advanced tools that can help both the fresher and an experienced developer. Debugging Tools 1. Webgrind: It is an Xdebug profiling web frontend in PHP 5. Usually, Webgrind will help you to search time spend on each of the function. The main feature of this tool is that it quickly installs and can also work on assorted platforms. 2. Xdebug: One of the most powerful debugging PHP extensions. Xdebug offers lots...
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5 Simple Ways to Improve Your Business Website

5 Simple Ways to Improve Your Business Website
A business website is no longer considered optional. Long gone are the days where even a brick-and-mortar store could afford to slap up a throw-away website and expect customers to flock to their doors. The good news is that having a beautifully designed and functional website that attracts visitors is easier than ever. Here are a few simple solutions you can put into place today to transform your business website into your company's greatest asset. Make it mobile-friendly Since Google recently put the word out that responsive websites would be favored in mobile search rankings, businesses have been scrambling to implement responsive design. For those who aren't sure what responsive means, here it is in a nutshell: when someone visits your website from their smartphone or tablet, the website grows, shrinks, or otherwise rearranges itself on the smaller screen in a way that is visually appealing and makes all of the information accessible. By contrast, when a web visitor accesses a non-responsive website from their smartphone, everything is displayed just as it would be on a desktop monitor. This usually means that the visitor won't be able to read the text or access any of the navigation. This leads to frustration...
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Trading Software Review: Best Trading Platforms Out There

Trading Software Review: Best Trading Platforms Out There
When you are into trading – and especially if you are a novice trying to understand the important things as soon as possible – you need all the assistance and helpful tips you can get. This ranges from experienced brokers to trading platforms that are handy and contain numerous pieces of information, but also provides you with concrete investing options. If you know what your are looking for in an online broker, your job finding one will be much easier as you can focus on the important features, but if you do not, you might need some tips on how to find the one that will suit all your needs and be the best one for your specific plans and intentions. Brokers with the cheapest commissions are not always the best ones, so you have to take several factors into consideration. Here are a couple of trading platforms to look into. Options House Even thought it is rightfully considered to be the leader in this category, Options House is not just a well-known name in the online stock trading community, but has actually been among the most famous brokers since 2006. Initially aimed at those who are hoping to become experts...
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How To Create A Social Media Marketing Plan

How To Create A Social Media Marketing Plan
Social media marketing strategy can be roughly defined as a set of actions leading to certain results that can be achieved through skilful use of different social media channels. Avoiding risky actions online is by far the core principle of effective social media marketing strategy. Everything you write, like or share should be a part of a goal-oriented plan. Only deliberate steps which are methodically coordinated can bring you closer to your ultimate marketing goal. Are you wondering how to build a social media marketing plan from scratch? Keep on reading to find out. Specify your goals First of all, it is advised to list your goals and objectives. Do bear in mind that they should be as specific as possible, so that you can track your progress. At this point, you should also make a deadline for completing different tasks. Crossing things off your to‑do list is a truly rewarding moment. Choose the channels An inseparable part of creating an effective social media marketing strategy is choosing the right channels of communication. Facebook is still the most popular page, however, it is worth to use other platforms as well. Different networking sites serve various purposes, so they can naturally become...
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How to Make Effective Use of Color in Your Website

How to Make Effective Use of Color in Your Website
In the world of web design, color is one of the most powerful communication tools. Colors change our moods, inspire specific behaviors, provoke various emotions or cause physiological reactions – for instance, increasing our heart rate. Picking the color palette for a website is essential. It's color that will sell your product, pass your brand message and impact consumers' perception of your company. Here are some hacks on how to make the most from color in web design. Know your target audience Before choosing a color palette, make sure to first analyze your audience. Knowing the general demographic is crucial because colors mean different things to different cultures. Take white, for instance – while in India it's associated with death, a typical Englishman will think about innocence or cleanliness. But geographical location is not everything. Think about age as well. Young audiences love saturated and lively colors and will be attracted to such an extravagant website. Mature audiences might find the same colors annoying and leave your website. Match colors to your product Graphics, borders, headline types, buttons, backgrounds and pop-ups should all be coordinated in their look. All this will create a balanced and harmonious environment, but also reinforce your...
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How to approach unhappy clients on Twitter

How to approach unhappy clients on Twitter
Negative customer feedback is something every entrepreneur should be ready to deal with. Realizing that each piece of criticism is actually a great opportunity for learning and improvement is key in turning negativity into an advantage. Part of this involves learning how to respond to unhappy customers on social media. To get you started, here are five tips for handling complaints sent through Twitter. Mind the time Twitter is known for its real-time nature, and this is woven into customer expectations once they decide to send a tweet your way. A report from Lithium Technologies states that 53% of consumers who tweet a brand expect a response within an hour. If the tweet in question is a complaint, things get even more complicated – the same figure rises to a whopping 72%! In short, response time matters. To avoid Twitter disasters in general, remember to track your response time and always respond to tweets sent by your customers in a timely manner. Be honest and transparent If you made a mistake, be open and frank about it. The online community values honesty over backpeddling and excuses. People also hate to see problematic issues go unresolved – when a user posts a...
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6 Ways to Improve Your Blog Writing Skills

6 Ways to Improve Your Blog Writing Skills
Over the years blogging has become a lifestyle for many people. Some treat it just as a hobby that enables them to realize their passions, others see it as a creative leisure activity, and then there are those who consider blogging a full-time job. Whatever your reasons are, writing a blog is undeniably an art. To stand out from the crowd and deliver outstanding quality blog posts, every writer needs to work out a set of essential skills. Read on to find out how you can improve your blog writing competencies in just six easy steps. Get inspired Reading is one of the easiest ways to gain insight into the professional world of blogging. You can easily improve your writing skills and enhance your vocabulary by reading top-notch blogs, newspapers and books. Quality resources are an inexhaustible source of fresh, creative ideas. Do not limit yourself to just following your favourite authors. Attend conferences to spend time with inspiring people, broaden your horizons and get some fresh perspective. Choose the right topic Don’t write about every single thing that comes to your mind. Give yourself some time to figure out if the topic is something you feel passionate about. Before you...
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Technology Innovations That Are Influencing Career Opportunities

Technology Innovations That Are Influencing Career Opportunities
From smartphones and tablets to our trusted laptops and PCs, new technologies are constantly interacting with us, making the significant part of our private lives and our jobs impossible without. Implementing latest technology and recognizing which new trends in the tech world are on the rise, can make or break whole industries these days and unfold a whole plethora of possibilities for new entrepreneurs and individuals alike. Let us dig through some of the topics we are going to hear about even more in the world of business. Cloud computing and Cloud service Unavoidable to that extend, that we can argue whether or not to call cloud-based technologies a new thing in the first place, cloud computing has a first place on our list. Cloud services are here to stay and we will hear a lot about them in the following years. First experienced through public clouds, such as the one of the Google or Apple, cloud industry is now growing 22% per year and cloud technology is embraced in the form of more private clouds and hybrid clouds by large variety of companies to cut costs in human resourcing and make whole business faster. If tech people need to keep...
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Making the Web Responsive

Making the Web Responsive
People are using different devices to stay connected on the web. There are smartphones, tablets, iPhones and host of other platforms and therefore, it is imperative for every business organization to have a website that can render precisely in all these different devices irrespective of the fact that they have different screen sizes. But achieving this is not that easy. It is highly challenging. More so because the screen size on each device differs, and the content size should be varying to adjust itself with the different screens. Another challenge comes with the advent of Smartphone technology. The users expect the screen to respond every time they wish to change the layout. And the content if not displayed properly in even one of the selected layouts is enough for the technology to lag behind its competitors. The solution lies in making the page design responsive.  What Is A Responsive Web Design? That can respond back. This responsiveness is in terms of the used device and the layout that the user selects to be displayed. The page under question must fit perfectly well as to comprehend the content in its entirety. With a continuous arrival of various devices on to the internet...
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A Review of Online Casino Website

A Review of Online Casino Website
Whatever business sector you are in, if you have a website this needs to feature a strong design. One of the more successful is online casino, which is growing thanks to the popularity of social and mobile gaming and good web design is vital for any casino site that wants to take advantage – which is why many offer help on playing the games. Doing so lets customers learn in their own time at home, emphasising a major benefit of online gaming at sites like www.iPhoneCasino.ca. Good web design also needs to be aesthetically appealing though, as pointed out here, and this has led the more prominent online casino sites to ditch the garish graphics and colour schemes that the sector was once associated with, in favour of more sparse, classy design. This means tasteful graphics of things like roulette wheels and blackjack tables, alongside clear menus linking to the games, contact and payment pages and other parts of the site – with colour used to add life, rather than induce headaches. Reducing the number of graphics and videos deployed on the casino sites also ensures that they load more quickly – and are less prone to crashing than they were...
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Hiring an SEO Consultant? 15 Terms You Must Remember

Hiring an SEO Consultant? 15 Terms You Must Remember
You want to hire a SEO Consultant as your business demands it. It may sound simple at first but could be a tough cookie to crack. Especially with your limited knowledge of technical terms pertaining to the SEO industry. As soon as you start talking with the new consultant and he starts with technical terms, you are already at sea. Before the Pandora’s box of technical terms like “301 redirect”, “Indexing” & “Canonicalization” starts to open from the consultant’s mouth, you better brush up these 29 must know technical terms to guard yourself against any possible misadventure with the new consultant. Also, remember that you have to look convincing and confident in front of him, after all you are the one who is hiring him not he. I shall try to explain these terms and definitions in the simplest of words possible. Understand these important terms and watch how the cookie crumbles Canonicalization: A process which pinpoints the more relevant or appropriate URL when a webpage has multiple URL’s, which generally is the homepage. In absence of this process, a search engine will find it difficult to decide upon the best URL.  Analytics: A tool required to track the user behavioural data...
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7 Very Important eBay Tips for Beginners

7 Very Important eBay Tips for Beginners
New opportunities have been made available to those who want to set up sustainable online businesses, as well as connect to people from all around the world, and this is thanks to the internet. Best of all, just about anybody can setup an online business on platforms such as eBay. eBay has come a long way since it started, and today it is one of the largest websites online, and it allows people to sell and buy virtually anything, and this goes for both new and used products, and eBay has allowed people to setup their own business and run it from their home. Everything from clothes to electrical goods to cars, rooms to rend and everything in between. With that said, if you want to start an eBay business, then there are 7 tips that you can keep in mind, and those tips are as followed: Setup eBay- Tell eBay about what you want to do. This is the first thing you should do when you're considering becoming a registered business seller on the site. After you have done this, you will also want to take time to upgrade your PayPal account. Inform the Taxman- When you have officially declared...
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How to Build Your Professional Network Online

How to Build Your Professional Network Online
Making new acquaintances and building an enduring, mutually beneficial relationships has always been of great importance in business world, whether you are seeking an employment or simply trying to expand your sphere of influence and open yourself to new opportunities. While the business interactions are becoming more and more web dependent, online networking should be one of your key skills. Building a large base of influential contacts and making a strong web presence, will help you and your organization to stand out more amongst competition. Although building such professional networks does require time and patience, if handled properly it might prove of key value in developing your business. Making the first stepsOne of the first things you will have to do is to form your overall strategy and to make clear decisions like who do you know, who do you want to know, what are the skills you want to present online and what do you really want to achieve by building a network. Choosing professional and social networking sites where you will implement your decisions is much simpler task. While your primarily focus should be on professional sites, such as LinkedIn, Biznik and Plaxo, you should not overlook social sites,...
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Social Media Marketing in 2015: With New Trends Come New Rules

Social Media Marketing in 2015: With New Trends Come New Rules
By the end of 2014, we’ve seen some radical sways in the world of social media. Among those, the use of mobile devices has increased dramatically, as well as traffic on social media during TV shows. Let’s now analyze which of these trends will perpetuate into the year 2015 and what further changes we may expect.   A Surge of Mobile Users The numbers are clear. During the last year, a number of mobile devices with 4.7-inch screens and larger on shelves has increased from only 4 percent to a third, while simultaneously the number of daily active mobile Facebook users has increased 15 percent. In addition, the number of mobile-only Facebook subscribers expanded by 34 percent. We are coming to conclusion that mobile is no longer a secondary platform. Companies that are mobile-friendly should become mobile-focused, and concentrate their marketing efforts to mobile users first.   Slide to a More Human Experience This trend will lead Internet marketers to focus more on the user experience, their audience and followers, and the channels they are promoting their products and services. Google and Facebook have mad steps to adapt their platforms I a way that will encourage businesses to include human experience in...
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Detect Faces Using jQuery Face Detection Plugin

Detect Faces Using jQuery Face Detection Plugin
It's quite surprising to see how these recognition softwares work especially when it comes it detecting faces. Face detection is truly an astonishing feature used by so many websites such as Facebook. In Facebook as soon as the user clicks on tag option, it lets you select the faces you wish to tag. It's a cool feature which serves the best when you have to identify faces in a photo. Understanding the logic that works behind the algorithms of detecting faces, voice or other types, make this topic all the more interesting and catchy. Whether it's about detecting voice, getting the perfect crop, or getting the picture shot uniquely, it is amusing to know how everything is being done. With this in mind, it would be worth spending some quality time to explore the basics of face detection plugins like Face Detection by Jay Salvat and Liu and Liu. It's an exceptionally reliable jQuery plugin that works on both images and videos. The plugin receives an image and then returns an array of coordinates of faces found within the image. The main advantage of using this plugin is that, once get the hanged, the face detection algorithm within the plugin...
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What We Can Learn From Apps that Make Money

What We Can Learn From Apps that Make Money
What makes an app sell? Everyone that has ever owned a smartphone has imagined an app idea at one point. The truth is apps are a dime-a-dozen. There are over 2 million apps on the smartphone market. The revenue is right around 10 billion a year, meaning most apps don't make money. The good news is we can learn from the apps that are making money. They really are great examples of 'what to do' when considering an app idea. Here are 10 must-have apps that do a lot of things right: They satisfy a popular need. They offer free and paid versions with extra value. They have clean, minimal screen designs that make them easier to navigate. They do something different that adds meaning for users. They allow customization. They're generally multi-purpose. Why do we love these organization apps?1. The Evernote app is a great example of good, free software that almost always leads to a paid upgrade in order to access all your notes offline too. You can take notes in nearly every way possible -- through web clips, typing, uploading photos from your camera that you can annotate -- and you can search for any keywords on any of these...
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The State of Digital Marketing 2015

The State of Digital Marketing 2015
The digital marketing numbers for 2015 are in, and the research shows that your biggest audience is online, in more ways than one. There are now three billion internet users, translating into 40% of the entire world’s population. The numbers are impressive: 91% of these users access the internet via a PC or laptop, and 80% access the internet via Smartphone. The research didn’t even factor in how much of the population uses both! This puts content marketing professionals in reach of a great opportunity to connect with their customers like never before. However, this also adds a new challenge to their overall digital strategy: competition. Smart Insights and TMF&A’s study offers recommendations to help you keep your online audience engaged. Insights: How to Reach Digital Consumers Computers and laptops, smartphones, tablets, and game consoles (respectively) are the most popular devices used to access the internet. 2015 will also see an increase in emerging devices inspired by the IoT (Internet of Things). For example, 34% of internet users access the network through a Smart TV, and less than 10% use either a Smart Watch or Smart Wristband. Essentially, your customers are easily within the scope of digital outreach. Smart Insight’s research showed that...
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Pillars of Successful Modern Website Design

Pillars of Successful Modern Website Design
Having a website is no longer enough nowadays. Various aspects need to be considered while making websites now. These include modern design, usability and great content. The SEO technological market has not just changed with the new on-page as well as off-page considerations but the very way customers view and consume content has also changed substantially. Modern and new aesthetics, design, as well as navigational considerations, are nowadays built into the architecture of new websites. Modern web design involves multi-department and multi-skill set approaches. Content and SEO is a significant part of this design and build process. It is also essential to understand the factors like how the design casts an impact on SEO, link between SEO and usability, the way readability casts an impact upon SEO as well as differences between information, content and technical architecture. Design: You are bound to be surprised by the number of websites that has not yet caught up in terms of modern website design. Disproportionate amounts are often spent on optimization and marketing; this needs to be balanced with usability and a simple, clean and engaging design. Finding the balance between design that appears modern yet simple, informative and engaging for users is the...
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Products That Can Easily Be Converted Into Apps

Products That Can Easily Be Converted Into Apps
Smartphone technology is really creeping its way into product marketing and this is a great thing and we need more of it. One example of this is the GoPro camera. The GoPro camera offers an app for smartphone users where you can now take photos and record videos with your GoPro that might be a hundred feet away. This makes the product more innovative. It's the direction of most digital products, but it should be the case with non-digital products.Another example would be QR codes. QR codes are on most popular products today just in case you want to learn more from your tablet. Smartphone technology is really creeping its way into product marketing and this is giving the user a better experience. I did my research and I believe this should be on more products. Here are 7 of my ideas. Analyzing Your Energy CostsCurrently, residents may purchase sensors that can be attached to most electronics, and these gadgets will consistently send information about each device's consumption of energy to a software program. Consequently, web designers can create an app that automatically monitors the electricity, the water and the gas that a household uses.Finding Inexpensive AutomobilesDevelopers may design an app that automatically...
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