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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Adobe Finds Renewed Success with Expansion of Digital Marketing Solutions

Adobe Finds Renewed Success with Expansion of Digital Marketing Solutions
Five years ago, Adobe made its first move into the digital marketing sphere with its acquisition of digital marketing software and services provider Omniture. While the purchase was widely viewed as an extreme departure from the company's roots as an engineer and retailer of high-end video and photo editing software, with Photoshop being the most notable, half a decade later, the move is paying off for the technology giant. Over the last four years, the company has enjoyed a compound annual growth rate (CAG) of 106%. The growth was mostly spurred on by the success of the newly absorbed Omniture. Today, the firm's digital marketing division pulls in more than $1 billion in annual revenues and accounts for approximately 20% of Adobe's value. In other words, purchasing Omniture has turned out to be an extremely savvy move. Growth of eCommerce Drives Craze for Digital Marketing It goes without saying that Adobe got into the digital marketing game at the perfect time. Now everybody and their cousin is trying to eek out a living by providing web marketing services. The "why" of it is simple: according to statistics from Gartner, businesses around the world are pumping more money into digital marketing...
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WordPress Functions.php Hacks

WordPress Functions.php Hacks
We continue the series related to WordPress advanced tips. First in the list was the article related to comment manipulation through SQL queries. Here are various tips related to editing functions.php and functions.php on active theme. Add Jetpack Infinite Scroll Support To Your WordPress Theme Infinite scroll offer a better user experience, probably it was first used on social networks like LinkedIn, Facebook and Twitter. Infinite scroll can be an excellent addition to your WordPress blog. Of course, there are pros and cons, but when it is a question of more clicks, visitors tend to leave the website faster. The hack to add infinite scroll through Jetpack is quite simple, you simply need to edit the functions.php of your active WordPress theme: add_theme_support( 'infinite-scroll', array( 'container' => 'content', 'footer' => 'page', ) );   Source: https://www.trickspanda.com/2014/05/add-jetpack-infinite-scroll-support-wordpress-theme/ In addition you might want to take a look at the official article related to Jetpack infinite scroll: https://jetpack.me/support/infinite-scroll/ Delete Long URL Comments Without a doubt sub-pages and long URL's raise the flag for comment SPAM. I know that one of my best online buddies, try to clean-up comment SPAM from long URL, but he does it manually. Here is the trick how to delete...
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Top 3 HTML5 Free Editors in 2014

Top 3 HTML5 Free Editors in 2014
In the last couple of years HTML5 have turned from a trend to standard widely accepted by web designers and web developers. Though nearly as the same time a new trend have appeared - coding/design in the browser. Many HTML5 tools were developed and recently some very flexible HTML5 WYSIWYG editors became favorite to many professionals and non-professionals. Probably there is no need to explain why HTML5 is so popular, as there are so many good reasons, mostly related to ease of use as well as extended HTML5 functionality. Our team committed extended research through social media regarding latest HTML5 WYSIWYG editors that are favored by web developers. Here are the top 3 free HTML5 editors that received the most votes. Brackets Originally developed by Adobe and currently open source. This editor deserves full review, though I will just try to list some of the most important features and points about Brackets. Brackets is editor for HTML, CSS and JavaScript, more interesting fact is that Brackets is  built in HTML, CSS and JavaScript. And due to fact that this editor is open source, being familiar with HTML, CSS and JavaScript may give you the option to fork it and make it...
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Intel Looks to Reinvigorate Marketing Team with Addition of Staples Exec

Intel Looks to Reinvigorate Marketing Team with Addition of Staples Exec
Intel announced Monday that it was bringing Steven Fund, a senior executive at Staples, on board as the corporation's newest head of global marketing. Mr. Fund will take over as chief marketing officer, replacing former Intel CMO Deborah Conrad, in a bid by the company to reinvigorate its marketing efforts and bring sorely lacking consumer interest back to the technology firm. Mr. Fund brings with him years of marketing experience, not only for the aforementioned Staples but also as a recognized branding professional under both Procter & Gamble and the Pepsi-Cola Corporation.The Company Clearly Needs All the Help It Can GetIt's no secret that 2014 hasn't brought success or consumer confidence for Intel. In January, the company announced plans to slash 5% of its work force, a personnel reduction of over 100,000 people. The downsizing was announced after the company's first earnings report of the year led to a forecast of no growth for Intel through 2014.The Biggest Problem? MobileWhere Intel got into trouble was by virtually ignoring the explosion of popularity of mobile technology, while companies like Google and Apple were making a point to develop their phones and tablets. In the end, this led the company into an ostensibly...
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SaSS vs Less vs Stylus. What web developers say?

SaSS vs Less vs Stylus. What web developers say?
Using CSS Preprocessors prevent a lot of headaches and offer excellent benefits. One of the main problems that is prevented is so called "DRY" (Don't repeat yourself). CSS Preprocessors save time and provide valid CSS without breaking browser compatibility. I've decided to write a different kind of article, asking web developers which CSS Preprocessors is preferred - LESS, SaSS or Stylus. Actually the original question was LESS vs SaSS, but few of them come up with an extra answer. Additional reason, for writing this article is related to Google Trends and one infographic that I saw recently. Both provide controversial data, to what I have received from "real" web developers. The point of this article is not to compare syntax, flexibility, property lookup, functionality, etc... Obviously all are similar, though a bit different. Lauren ClarkUX Designer & Web Developer I use Sass, not a whiz on it but I definitely like it for variables, mixins and math - when deciding which to go for and start implementing into projects; it was a clear winner for me.It's updated more frequently and has less issues than LESS and it's name isn't confusing. It handles math better and errors better, it's also a little more...
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Match Yourself to the Best Social Network

Match Yourself to the Best Social Network
You probably have a Facebook page, and maybe you tweet once in awhile. You likely have a Google+ account by default, if nothing else.   However, there are hundreds of other social networks out there, and you’d probably be better matched with one you haven’t even heard of. While it’s great to be on Facebook to share memes and photos with friends, it’s not likely that your social network is working for you at a professional level.   Depending on your field, you could be getting a much greater benefit out of your time spent online.   Maybe you’re a certified faery hunter and spend your off-time educating others about this phenomenon. Or you’re a web professional who’s looking to move into freelancing full-time.   Perhaps you’re an amateur athlete looking for more inspiration than what you can get with yet another Pinterest motivational board. No matter your industry or passion, why should you be missing out on the perfect online community for your needs and interests?   Finding the right pairing   Don’t go by popularity rankings alone, especially if you’re in a niche activity. This is all about quality, not quantity, although quantity certainly means a little something.  ...
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How to Improve eCommerce Checkout Process

How to Improve eCommerce Checkout Process
If you have track the details of usage in ecommerce store, probably you have seen that large percent of potential buyers fill the shopping cart basket and do not processed with checkout. Well, reasons for this can be so many, but very often these reasons are related to difficult to understand or confusing checkout process. This is a short guide, how to improve checkout process, including some "do's and don'ts". Keep it short Simply nobody like to fill too much information, keep checkout form as short as possible, If it is not possible, then divide the form in few different steps. This will "chop" the process into bitesize and will make things more clear. Include Alternative Payment Methods Offering variety of payment methods and processors is essential, especially for International businesses. In many countries, Paypal isn't so popular, nor debit/credit cards can be used online. Adding alternative methods is a good strategy to increase sales. Alternative Languages You run multi-lingual shop, all items and important pages are translated into several languages. Did you forget to do the same on checkout process? Often I see shops loosing customers just because checkout page is in default language. Analyze All Steps Find out on...
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Working with Team of Developers, Serious Management Challenge

Working with Team of Developers, Serious Management Challenge
We continue the series related to web development business. The first in the list was "Customer Communication and Education". Today's topic cover another angle of web development business - How to manage your web developers and build a strong team. I am an SEO professional for more than a decade, though along the way, I've picked up many things related to web development. After first few years as SEO practitioner, I've decided to become a capable web developer. Through the rest of my career, I've managed different teams of developers as IT team leader or project manager. Via trial and error, after several years and working with many people, I think that I've picked few “golden” strategies, after started to understand some behavior patterns. Before I continue, I definitely have to say that every team leader need to be balanced and at the same time to be very flexible. Every individual is different and some strategies might not work 100%, after all building a good team is time consuming. Discover Weaknesses and Keep Them Motivated Being personal with your team is “double-edge sword”, there are many pros and cons, though knowing your team personally is essential. It will help you to...
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WebmaisterPro Announces Freelancer Platform

WebmaisterPro Announces Freelancer Platform
I am happy to announce latest feature at WebmaisterPro – freelancer platform. We've published the feature last week and performed beta testing and fine tuning. During the weekend 3rd-4th of May, 2014 our team have completed beta testing and WebmaisterPro Freelancer is ready to use! Benefits of WebmaisterPro Freelancer Platform is for both freelancers that are looking for jobs and companies that would like to outsource work. In addition, even if you are not a freelancer, but represent a company, you have an excellent opportunity to show your work, upload your portfolio, screenshots/photographs/graphics of previous work and list your skills. This platform is specially dedicated to web related services – SEO, SEM, SMO, graphic design, web development, web design, graphic design, article writing, etc... For Freelancers Display your portfolio within WebmaisterPro social network Bid on projects with few clicks Get ratings and review on your work Make money For Buyers Outsource work easily Get job done for a fraction of its cost Discover trusted freelancers For Freelancers and Buyers Secured payment methods Good exposure in search engines, social media profiles and our social network Public clarification board Private messaging How to Start with WebmaisterPro Freelancer Due to nature of this feature,...
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Tuicool Continue Stealing Contents from Dzone and Other Popular Websites

Tuicool Continue Stealing Contents from Dzone and Other Popular Websites
A while ago, I've discovered that a lot of blog posts from WebmaisterPro have been duplicated by Chinese website tuicool.com.About few months ago, I've submitted copyright infringement to DMCA and Google, but in 2014 nothing have changed and TuiCool continues to duplicate our content. Most of my links submitted to Dzone.com portal have crawled and duplicated 100% by TuiCool.com. How to Deal Content Theft? I wish there is an easy answer to this question, unfortunately there isn't. One of the ways to deal with content theft is to submit copyright removal request at Google's DMCA-Dashboard. The second option is to submit DMCA request to the hosting company. Though it this case with TuiCool the host is based in China in there copyright issues doesn't mean anything, however still waiting for reply from ocn.net.cn . I've also submitted a question to Google Webmaster's Help and let's hope that TuiCool will be deindexed completely. I hope that Dzone will try to find a solution of this problem and somehow blog TuiCool from scraping the RSS. I bet, that If I submit this link to Dzone, they will steal the content again! Await updates on this post!
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Internet Marketing Needs a Good Website

Internet Marketing Needs a Good Website
The traditional way for companies to market themselves has changed. Large companies are now using a good proportion of their sales and marketing budget in creating an effective Internet presence. The Internet provides an opportunity to reach consumers and many young entrepreneurs have realised the fact. There is already a generation that has grown up ‘online’, not knowing life without the Internet, and it is beyond compare when a business wants to target an audience.Starting a new business Starting a new business is a challenge. At least there are signs that economic prospects in the UK are improving and consumer confidence likewise. There are several aspects of starting a business and the first is to know what you are going to do. You can do your own research and take advice from family and friends. When you decide to go ahead, you need a business plan which involves how you intend to finance the company and how you are going to reach your market. The modern way is most certainly by getting an attractive website which makes an initial impact but also presents an attractive proposition to its audience. The creation of an audience takes time but starting from the beginning...
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The Good, The Bad and Ugly PHP

The Good, The Bad and Ugly PHP
Every PHP developer remember the nightmare of PHP4, almost every feature, function and framework was broken to some extends. Actually the whole language and especially OOP looked like a complete joke. I remember an article in late 1999 at PC Magazine, a comparison of server-side languages, of course in this comparison article PHP was holding the last place for obvious reasons. In the last few years, there were so many jokes related to PHP that it is difficult to count. Though in the meantime attention of most developers was related to Ruby, Python, HTML5 and countless JS libraries. The truth is that until recently there wasn't any elegant solution that can solve a simple problem with PHP, but... Old dog continues to evolve “A good PHP developer”, was simply oxymoron, but as a matter of fact, everybody was looking for PHP developer and the language popularity continue to grow. Even many people still doubt that a good CMS or application can be written in PHP, let's not forget that top most popular CMS are build exactly with PHP – WordPress, Joomla, Drupal, vBulletin, Magento, etc... Let's look it from another angle – some of the most popular websites like Google, Facebook,...
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Comindware Project Software - Cutting Edge Technology for Better Business Management

Comindware Project Software - Cutting Edge Technology for Better Business Management
538f8cf0e03a7fffb4e73512ea522390a20c8499e1b48b02af   538f8cf0e03a7fffb4e73512ea522390a20c8499e1b48b02af In the fast paced world we live in today, businesses are looking for a single window solution that enables them to manage all aspects of trade operation in a smooth and expedited manner possible. Comindware project is the perfect solution for project management with its excellent collaboration features and executive abilities. Cutting Edge Technology This project differs from the rest in the category by its unique approach that makes teams to pool resources within their project, and also beyond, and keeps instant track of the progress just with a single solution. The project planning is highly simplified because of various project management tool types present like Predictive Gantt chart, Work Breakdown Structure, and Automated Priority based planning. Versatile Features The project simplifies business operation in many ways with its versatile features like: The user-friendly interface with easy drag and drop feature helps in a skillful and effortless task assigning measure. Prioritization takes front seat with the automated tool present. The Gantt chart feature enables re-scheduling of work to keep tasks up to date and you can know the status of your project anytime with complete details including the milestones and end date of the project. Excellent team work...
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How Bring Your Own Device Fosters Trust in the Workplace

How Bring Your Own Device Fosters Trust in the Workplace
Business leaders are always looking for ways to increase employee satisfaction and productivity. This, of course, can be done in a number of ways and each company has it’s own unique approach. One approach that all companies should be considering adding to the list is “bring your own device,” more commonly referred to as BYOD. This term refers to the practice of allowing employees to use their own personal devices at work, for work. BYOD has received a fair amount of criticism in the media for its potential dangers, and rightfully so. It isn’t a perfect system and still has several issues to work out. However, companies are also finding it extremely beneficial for a number of reasons. One in particular is the environment of trust it tends to foster. Why trust matters? First it’s important to establish why trust even matters. After all, shouldn't employees be able to punch the clock and work hard without feeling like their co-workers are their best friends? The reality is that the most successful companies are built on an environment of trust. Trust allows employees to communicate their honest thoughts and concerns, without the fear of rebuke. It opens lines of communication between leaders...
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Manage Multiple Sites Easily and Effectively with CMS Commander

Manage Multiple Sites Easily and Effectively with CMS Commander
The highly functional and easy to use WordPress platform has made it possible for owning multiple sites without a worry these days. With the number of bloggers and online marketers having multiple sites increasing now, an easier way to manage them all is sought for. The key problem with multiple site ownership is that you need to manage them separately when you do the logging in and updating of features like themes and plugins. This can get quite overwhelming and downright difficult too in the long run. Why CMS Commander? To make your job easier and cut down on the time and effort you have to put in while managing multiple sites, CMS Commander is an ideal tool. With this tool, you can control all your sites from a single platform with ease. Hassle free management with an increase in efficiency leads to smooth running of websites, which leaves you free to focus on other vital aspects of your online business. CMS Commander helps to link multiple sites and lets you to manage them all from a single central dashboard that has every possible tool you need for administration. From posting updates to adding or deleting features, you can do numerous...
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Malwarebytes Anti-virus Premium - For a Safe and Hassle free System Use

Malwarebytes Anti-virus Premium - For a Safe and Hassle free System Use
Anti-virus software is not just your ordinary computer application that you buy, install, and forget about. You need to ensure that the antivirus gives your computer the kind of security it needs. With highly advanced technologies used by hackers to disable many of the anti-virus applications available now, the need for safer and more secure anti-virus software has become necessary. The Malwarebytes Anti-malware premium is equipped to vanquish all the threats in a safe and subtle manner possible. How Malwarebytes Differs from the Regular Applications? Malwarebytes anti malware premium has an entirely different mode of action. It works in the background effectively, providing a comprehensive cover that many of the popular anti-virus software do not touch upon. The strength of this premium software lies in its detecting the behavior pattern which is identical to virus programs instead of just finding the already known signature viruses that are in circulation. This aspect in particular grants your computer a complete protection. How it Acts? This software has been meticulous in detecting, deleting, and completely inactivating any threats that your system faces and also cleans up difficult to remove viruses. The various forms it acts include: Real time detection and safeguarding of the system...
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Crowdfunding Platform at WebmaisterPro

Crowdfunding Platform at WebmaisterPro
The latest feature at WebmaisterPro – international crowdfunding platform dedicated to creative web project, mobile applications, IT projects and software bug solving. If you are new to crowd funding (often spelled crowdfunding) or don't understand the term well, I will offer a clarification. This is a process in which individuals or companies pool money fund projects initiated by other people or organizations. Funding Model WebmaisterPro crowdfunding platform offer KiA option (Keep it All), which literally mean that we offer flexible funding campaigns. Even if your campaign doesn't reach the goal, the raised funds will be transferred to your Paypal or bank account. The options for campaigns are flexible – donations, non-commercial and equity crowdfunding. Why Crowdfunding at WebmaisterPro? Our platform isn't unique, interface is very similar with some of the top websites like IndieGogo and Kickstarter.The main difference is that WebmaisterPro Crowdfunding feature is dedicated to websites, mobile applications, software, creative web projects of any kind and social networks. Often (nearly 95%) of web projects at other crowdfunding websites remain invisible due to large number of non-web projects. That's the main reason, we've decided to allocate resources and build this platform. Dreams Depend on Money, Sometimes! Do you have website or...
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Understand your social media and manage it with these convenient tools

Understand your social media and manage it with these convenient tools
Who says, social media is a time sink? If properly managed, it can act like an ultimate source of productivity as well as successful user base. People often ask me if there is a shortcut of managing social profiles for awesome follow-ship and great performance of their brand. I am sad to say NO! There is never a shortcut to success pertaining for a long time. But, there are ways, your effort become more productive than traditional ones. I suggest to those anxious, to use, the convenient tools for management of their social profiles and branding pages after understanding them properly.  Image Credit: www.toprankblog.com Every person has varying needs. Keeping it in my mind, I have tried to compile a list of social media management tools you can use to gain suitable results. Each one is simple to use and always inspire you or your employees to increasing your value in no time. Mind you, they are not shortcuts, but, oriented dose to your humble efforts. Who will not want to grab a motivating and productive tool? Buffer If you love scheduling, then Buffer is the tool you need. It is robust in performance to those who require scheduling of their...
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What Makes Good Online Forums?

What Makes Good Online Forums?
There are a lot of online forums on the internet, but not all of them are popular, and among webmasters who want to develop their own popular online, a common question that's often asked is "What makes good online forums?" Well, the truth is that forum popularity is influenced by a lot of factors, and most of them have to do with the users and topics of the forums themselves. In fact, technology is the least important factor in creating a popular online forum. What really matters is keeping users engaged and making sure that new content is generated regularly. So if you want to create your own forum, here are some rules that you should follow.  Find A Reliable Forum Software The first thing that you will need for your forum is a reliable online software. A good software should have very little downtime, good security protocols, IP recognition filters as well as a visually impressive graphics. A couple of good examples are vBulletin and XenForo, but feel free to choose whichever software you like as long as they're reliable.  Encourage Controversy and Factionalism A good forum is a divided forum, and this is because factions and controversy stimulate discussion....
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Annoying Social Media SPAM

Annoying Social Media SPAM
This isn't a new trends, but certainly it is getting more and more annoying and prominent to be contacted in Facebook of Google Hangouts chat by somebody that try to offer your something. If I can recall, I wrote an article regarding SPAM very recently, though compared to today, levels of SPAM were almost nothing. SPAM on Facebook and Google Plus And then there was chat! It is not a JOKE, since the beginning of 2014, I got contacted by the “dream team” - Michal Jordan from India, Kobe Bryant from Pakistan and Charles Barkley from Yemen. All of them are SEO gurus with few months of experience or web developers that have HTML2.1 websites. The old song! “thr, pls like this page ….” No thanks! SPAM reported! Every single day there are at least 20 request of people to join WebmaisterPro group on Facebook, but the interesting part is that profiles are either created a week ago or doesn't display any personal information or photographs excepts “company” website link and company logo as avatar. Though, it is stated clearly that group doesn't want Facebook page link exchanges, on daily basis one new member get banned, simply because haven't learned to...
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