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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Keys to an Effective Online Marketing Strategy

Marketing has always been multi-faceted, but online marketing is one essential facet that has multiple contexts of its own. You understand the value of keywords and SEO, but are you maximizing as many online contexts as possible to make your business visible to the masses? Tackle one of the following keys at your next marketing team meeting. Blogs Customers in the 21st century value authenticity. Reality television reminds us that some aspects of human nature are universal. Weblogs began as online diaries. Imagine your diary being available for the entire world to read! It sounds like the theme of nightmares, but it caught on. People began to read blog posts and happily respond with, "Me, too. I'm so glad to know I'm not the only one." That same authenticity is desired from business. A blog allows your company to tell its story to current and potential clients. Visitors can learn about your staff, your goals, your charitable work, and your products. More than a fluffy venue for adding content, blogs give visitors a glimpse into the personhood of your company. Social media Social media is such a broad category these days that discussing it as a whole seems futile. Here are...
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7 Tips for Hosting a Professional Webinar

Webinar hosting gives you the opportunity to meet with people from anywhere else in the world from the convenience of your own computer. One thing that makes the process smoother is being a professional webinar host for your audience. All your hard work with marketing, promoting, planning, and researching for your event won’t do a bit of good if  the audience isn’t satisfied. You might choose a system for web conferencing. This can help take some of the stress off you as the host. Interactive features for Q&A sessions, live chat, connections to social media networks like Facebook and Twitter, and other easy to use perks help make the webinar a more fun event as well. When I hosted my first webinar, I was sure that my performance was just fine. Watching the recorded playback showed me ways I could improve when hosting future events. In hopes of saving you from suffering the same fate, here are some of the things that I have learned from the experience of both hosting and attending webinars. 1. Be prepared physically. The night before your webinar presentation, get a good night’s sleep. That morning, even if you don’t feel hungry, try to eat a...
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