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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to Make Effective Use of Color in Your Website

In the world of web design, color is one of the most powerful communication tools. Colors change our moods, inspire specific behaviors, provoke various emotions or cause physiological reactions – for instance, increasing our heart rate. Picking the color palette for a website is essential. It's color that will sell your product, pass your brand message and impact consumers' perception of your company. Here are some hacks on how to make the most from color in web design. Know your target audience Before choosing a color palette, make sure to first analyze your audience. Knowing the general demographic is crucial because colors mean different things to different cultures. Take white, for instance – while in India it's associated with death, a typical Englishman will think about innocence or cleanliness. But geographical location is not everything. Think about age as well. Young audiences love saturated and lively colors and will be attracted to such an extravagant website. Mature audiences might find the same colors annoying and leave your website. Match colors to your product Graphics, borders, headline types, buttons, backgrounds and pop-ups should all be coordinated in their look. All this will create a balanced and harmonious environment, but also reinforce your...
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New Approaches are Needed for Optimizing Web Designs in 2014

SEO in 2014 looks almost nothing like it did even just a year ago. Thanks to Google updates like Panda, Penguin, and Hummingbird -- which influences more than 90% of global searches --  content creators need to get away from tactics that used to be successful, like keyword packing and link building, and provide content that is created with the end user in mind. This year, the Moz Industry Survey brought that point home. It states, “Across the board, content marketing is on the rise and fewer and fewer of you are actively link-building.” The study found that content marketing is now the second most common activity, after analytics. What does this mean for web designers? Essentially, the shift to content creation that has readers and topics, rather than keywords, at the core means that website developers need to follow suit if they want to earn and sustain high rankings. For the most part, that means designers will need to provide an easy-to-navigate, highly accessible site that allows visitors to find the information they need quickly.  As a result, there are a few things that should be kept in mind when trying to build an effective website. Cognitive Dissonance That term...
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As the Digital Marketplace Continues to Grow, Graphic Design and Web Development Need to Continue to Evolve

More and more, consumers are choosing to do most, if not all, of their shopping online, rather than heading to brick-and-mortar retailers. In fact, according to data compiled by Invesp, estimates suggest that Americans alone will spend some $279 billion online by 2015, while consumers could spend up to a staggering $1.4 trillion globally. Because of that, businesses looking to attract new customers and grow will have to find ways to establish a strong online presence, one that allows online shoppers to easily research and buy products. Building a great new website is usually the best way to do that, and using the latest graphic design trends can help owners make sure their site stands out. Bold Graphics Web users tend to move quickly, and will make a decision about whether or not a site they visit has any value in just a matter of seconds. In order to draw shoppers in and make sure they are able to find exactly what they are looking for, site developers need to use creative and engaging graphics. Sites that are bland and too text-heavy will fail to draw interest, even if they have lots of great content or the exact product or service...
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How to Use Tablets for Coding and Web Development

It’s no secret that the web is becoming more mobile by the minute. In fact, studies project that in only a year or two, mobile web use -- that’s browsing on your smartphone or your tablet -- is poised to overtake the entirety of desktop computer use. Data like that would seem to make one thing abundantly clear. Whether you’re a blogger, a browser or a business owner, the mobile frontier is your new destination. But research from KissMetrics, a web analysis group, reveals that 60% of all mobile web users run into at least one problem while trying to visit a site via a tablet or smartphone. In an industry where first impressions are everything, a bad introduction to a poorly optimized mobile site can be quite a bad omen. The fact that some sites still not optimized for mobile viewing can typically be blamed on poor web development or negligent maintenance of a site’s operations and navigation. It’s clear that the more time you spend ensuring your user can find his or her way around your site (especially on an iPad or Android tablet), the better off you’ll be, whether you are a business, a blogger or a casual...
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Web Design - Guide for choosing the right Companies

The website of the company speaks a lot about the company. In case of internet it is the calling card. So, the company’s website should offer a pleasant view of the business. This can only be achieved by the quality web development companies. So, choose the professional web development company to create and develop the web site for your business. Before choosing the best one you should think about the below requirements: Initially, you must think about your goal, which means that How your website should be? What’s your business goal? Do you want any services or you are offering any services? The website must explain about the company to the visitor’s shoes. The next important step is to think about your budget. Fixing the budget helps you to negotiate with the companies. Once you find the company you don’t start your budget. Let them explain about the project budget as per your needs. The Best choice for finding the company is, go to internet and search about the web design companies. Creating a website is not a matter but it should be properly maintained. If you have any technical staff for maintaining the web site then it’s not a...
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5 Top Resource Books for Web Designers and Developers

As technology marches on more and more people are embracing the web. If you want to improve your web development skills, you need to keep in tip-top shape on important, cutting-edge areas of development and web design. Reading widely provides insights, advice and inspiration to keep you abreast of developments in IT. We highlight 5 top resource books for web designers and developers that can help you improve your work. Adaptive Web Design by Aaron Gustafson Aaron Gustafson’s book is popular among designers and developers because of its thorough and well-written exposition of techniques and methods for keeping web pages accessible and progressively enhanced. The concept of progressive enhancement is especially important in modern web design and development because of the dynamic nature of modern web platforms and browsers. Adaptive Web Design helps you understand the concept by providing history, applications, mechanisms and practical examples of progressive enhancement. Responsive Web Design by Ethan Marcotte Similar to Adaptive Web Design, Responsive Web design by Marcotte addresses the modern day designing landscape where developers have to contend with more sophisticated browsers, netbooks, tablets, widescreen displays and a host of other mobile gadget interfaces. Marcotte’s book details principles and techniques behind modern designing, such...
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