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What Your Typography Says About Your Brand

Do the fonts you use say a lot about your company or brand? You bet. To help you understand this, we're going to go over the specific ways that typography says a lot about you and your business. No matter what industry you're in, you need to make sure you pay close attention to what typography you're using so that you can send out a unified message that people will be able to easily understand. Why Typography Matters Here's a closer look at some specific reasons that typography matters so much when it comes to your brand and what people think about it. Image - Typography matters because it allows you to create an image in a customer's mind. For example, if the fonts you use are clear and easy to read, people are going to assume that you have a brand that's friendly and easy to talk with if any questions or problems arise. On the other hand, a bad font can bring a bad image to your brand. Clarity - If your font isn't clear and easy to read, this says a lot about your company. When people have trouble reading, they're going to think less of your brand...
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4 Typography Trends to Look Out for in 2014

Emoji abuse. Chances are you’re guilty of it or you know someone who is. It’s tempting, of course, to play around with those colorful little creations available right on the keyboards of our smartphones and tablets. And you should, mostly because they’re fun and allow for a wider range of expression than boring old words or even photos. But emojis have also made for a heck of a challenge for web designers. If you’ve been on Twitter on your desktop or laptop, you can tell when someone you follow uses an Emoji in a tweet -- it always shows up as a misplaced, ugly, empty box. Emojis are becoming hugely popular, and not just in tweets, but also in blog posts and other traditional web content. That’s prompting the main players on the web to start experimenting with multicolored (and even animated) fonts. Mozilla, Abode, Microsoft and Google have all begun researching the possibility of more engaging typography as 2014 progresses, CNET reports. It makes sense; the Bureau of Labor Statistics shows that the web design industry is slated to grow 22% between 2010 and 2020, meaning more innovation is already on its way. So, what other kinds of typography breakthroughs...
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Web Design Is Not All About Typography

Going back to the early noughties, Jacob Nielson, well known and respected author and researcher on all things to do with the visual web, declared that people do not actually read websites in a standard linear fashion. He speculated that people tend to skim the page, picking out the bits that resonate with their search. As you might expect, content creators were then handed a brief to put together their articles which were easy on the eye, and prevented that ever so well used ‘back’ button being utilised. The idea was to use bullet points wherever possible, creating headings and subheadings, and highlighting important phrases and passages in bold. Web Design Is 95% Typography Only a few years later, another well known web designer penned an article extolling the importance of an almost innate understanding of typography, on the basis that ‘web design is 95% typography’. Reichenstein went on to say that “A great web designer knows how to work with the text not just as content, he treats text as a user interface.” It was an important statement at the time, but fast forward a few years from that statement, and we have to question to validity of the statement...
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