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Be a Good Host for your Event on Twitter

Making sure that your conference, or any event type, is a hit on Twitter could be the difference between having a few people show up, and having hundreds of engaged and interested fans show up. With some organization ahead of time, and a bit of work controlling the chaos on the day of the event, you can achieve that perfect mix of offline and online good hosting behavior. To help this post along, I’m going to pretend that I’m a person who runs a sports store. I’m having an event at my store where people are coming over to watch the local team in the playoffs for a #PlayoffParty2014 event. This event will tie in with a sale that’s happening, the #PlayoffSale, during the entire playoff run. Be a good host on Twitter: Start with a hashtag You likely have a number of hashtags that you’re working with. Your standard hashtags are good to use during the promotion of your event, but you can’t rely on them solely for your Twitter event’s buildup. For the example I’m using, I can still use my hashtag for the general #PlayoffSale, but I need a new one to connect discussions about the event. #PlayoffParty2014...
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Does Every Business Need a Twitter Account?

Twitter is a powerful social media platform by which businesses can find success. By utilizing Twitter, businesses can generate leads, promote freely and maximize profits within 140-character tweets. Furthermore, utilizing Twitter can allow a business to build relationships with other businesses to allow for expansion and better opportunities. Twitter has even been known to create overnight success for businesses who have sold tens of thousands of dollars (or more) in products by selling through 140 characters. But is a Twitter account a must-have for every business? The answer is simply no. There are several good reasons why a Twitter account isn't necessary for every business. Although one might think that it's insane this day in age that business folks are reluctant to keep up with technology and take advantage of free online business tools, not everyone is capable or even interested in utilizing social media, especially the elder generations and those who are fixated upon the negativity that social media platforms receive in the press. Take a look at some of the business models who do not need Twitter to succeed in addition to those who should take advantage of Twitter and the reasons why. Local Offline Businesses Many of these...
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