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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Scaling Up Your Ranking With Directory Submissions

The two most important directories across the World Wide Web are DMOZ and Yahoo! And, FYI, Google is a search engine, not a directory. Directories are like Yellow Pages - they have the web address of all sites. They organize links in categories and sub-categories. For all those who think link submission to directories is a pure waste of time, think again. Even though there are just a handful of those who sift through directory categories to find relevant links, the directories themselves serve as a referral system for the search engines. So if the search engines are at it, why not you? The webmasters, amidst all the hype of SEO, fail to recognize the significance of submitting their website’s links to Internet directories.  Make sure that you’re not one of them! When it comes to submission, in most cases, you’ll have to do it manually, after which your link is reviewed. It is subjected to high levels of scrutiny. Once approved, it is included in the directory, and the search engine considers it as a validation. A validation automatically means more value to your presence in the directory than in any other website. Apart from adding value, directories have another...
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What is Conversion Rate Optimisation?

Leads into Cash The question that any company with a website will ask is a fairly simple one; how do we turn visitors into customers? No matter how much traffic your Internet store has, or how successful your ad campaign is in getting people to visit your site, it doesn't do you any good at all if people don't become customers. Then all you're doing is forking over money and time to advertisers, who really aren't making you any returns. For those that want to stop giving away their cash, what you need is conversion rate optimisation. Locate the Issues Converstion rate optimisation is the short hand for figuring out why it is that visitors aren't becoming customers, and fixing it so that the largest percentage of browsers make purchases from your website. Conversion rate optimisation is about finding problems that are preventing browsers from buying and fixing them to be sure that you have a simple, streamlined and customer friendly storefront that makes getting what you want as simple as point and click. Checkout As a quick for instance, if any major part of your website is not available from your homepage, or if it is difficult to find because...
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How to Make Your Keywords Traffic Friendly

It is well known fact that keyword research is at the beginning of each successful SEO campaign, but to get best results I recommend targeting as many keywords per page as possible. What I like most about this approach is that in the end I get long tail keywords that have almost no competition and decent search volume. To make this clearer, here is how to generate a lot of relevant keyword ideas for your website content. The first place to look for keywords is your website. To get some good keyword suggestions, a good place to start is Ranks.nl. This website has been aroung for a lot of time and it can be quite useful to get a quick overview of the keywords you need for the particular page. The tool you need for that purpose is called Page Analyzer. With it, you will get a list with keywords grouped by the number of words. The best thing about this tool is that it is free.                           Although, you will get a lot of keyword ideas, most of them will be absolutely irrelevant to your page, so you...
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