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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

The Importance of Quality Backlinks

Quality backlinks, "quality" being the operative word here, IS more important to Google than they've ever been. That's because Google's Panda update has been part of the North American Internet scene for more than eight months. Clever marketers are carefully making deals with smart webmasters offering up quality articles that include a couple of backlinks to their website. These backlinks also include cleverly crafted anchor text. I have been teaching SEO and anchor text strategies for over a decade. I have found for many students it's a difficult concept to grasp. I found that the backlinking jargon is the main culprit. If you have troubles in this area or are new to the subject I'll try to provide clarity. First, bear with me while I tell you a quick anecdote. A Quick Way to Kill Your Rankings I recently was called by someone in the SEO field asking if I could help him guide one of his clients in the right direction. His client's page had plummeted from page 3 to page 30 and the poor guy was scratching his head and trying to figure out where he had gone wrong. It quickly came out that what he was doing was...
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Repurpose Your Existing Research and See a Boost in Your Traffic Rankings

You might be in the beginning stage of this business, so your time might be equally distributed into two parts. The time spent on content development is probably close to the amount of time spent on figuring out how to backlink to your site in order to boost your rank in the SERPs. It can be difficult, particularly when you need to produce interesting and well researched content. However, realizing that going for quantity rather than quality will result in unfavourable results, you put forth the effort to develop content that is well thought out and filled with useful information. If you are new to marketing, and starting off like most others do, then you are most likely spending far more time in the planning and research stage, than actually composing the piece. Probably triple the time, to be honest. And, if you are not, you should rethink your strategy. Perhaps the best method in developing quality content is to start with a detailed outline, filled with as many facts, quotes and statistics that you can muster. It will help organize your information, leading to a better flow, as compared to winging it. An extra advantage to having this outline is...
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Affiliate Marketing Tips – Traffic Generation

If you had just entered the amazing world of affiliate marketing, you are probably eager to make your first earnings. However, sooner or later you will find out that this is not a hard task at all. If your website is not well known, you are not likely to get a lot of traffic to it and thus generate any earnings at all. Although, when most of the people talk about SEO and affiliate marketing, they often discuss shady practices, which are in complete violation with the search engine guidelines. Some of the examples include article spinning, comment and social media spam. As an SEO manager, with a lot of experience in many different niches, I do not advise you to use any of those techniques since they are more likely to cause your website to either get demoted in its rankings or be excluded from the search engine index. Since you will be using it to generate income, this is something you should definitely avoid. However, there is a way to use SEO as your main traffic generation tool and here are some ideas to get you started: Article Marketing – Since search engines love content, this is one of...
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