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5 Don’ts of Social Networking For Businesses

The majority of business owners, large or small, are opening their eyes to the huge potential of social networking. In the past year or so more and more companies have jumped to Facebook, Twitter and LinkedIn (to name just a handful) in order to raise their profile and add an extra interactive edge to their business. Just with any marketing strategy, however, there are standard points to bear in mind if you’re going to make a success of your social media campaign. Read on for five things you definitely shouldn’t do when it comes to harnessing the opportunities of social media for your business. Don’t think that social networking won’t benefit you This is the most common mistake made by today’s businesses from any sector or industry. Lewis Austin, the resident social media marketer at online marketing firm SEO Positive Ltd, has this to say about the attitude of business owners with a more traditional approach to promotions: “I’ve worked with a number of clients who were simply too intimidated by social media to get involved without a push from a professional company. If they are new to the web in general, setting up multiple platforms can seem like a daunting...
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