Social Network for Web Professionals

Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to approach unhappy clients on Twitter

Negative customer feedback is something every entrepreneur should be ready to deal with. Realizing that each piece of criticism is actually a great opportunity for learning and improvement is key in turning negativity into an advantage. Part of this involves learning how to respond to unhappy customers on social media. To get you started, here are five tips for handling complaints sent through Twitter. Mind the time Twitter is known for its real-time nature, and this is woven into customer expectations once they decide to send a tweet your way. A report from Lithium Technologies states that 53% of consumers who tweet a brand expect a response within an hour. If the tweet in question is a complaint, things get even more complicated – the same figure rises to a whopping 72%! In short, response time matters. To avoid Twitter disasters in general, remember to track your response time and always respond to tweets sent by your customers in a timely manner. Be honest and transparent If you made a mistake, be open and frank about it. The online community values honesty over backpeddling and excuses. People also hate to see problematic issues go unresolved – when a user posts a...
Rate this blog entry:
0
Continue reading
707 Hits
0 Comments

Social Media Marketing in 2015: With New Trends Come New Rules

By the end of 2014, we’ve seen some radical sways in the world of social media. Among those, the use of mobile devices has increased dramatically, as well as traffic on social media during TV shows. Let’s now analyze which of these trends will perpetuate into the year 2015 and what further changes we may expect.   A Surge of Mobile Users The numbers are clear. During the last year, a number of mobile devices with 4.7-inch screens and larger on shelves has increased from only 4 percent to a third, while simultaneously the number of daily active mobile Facebook users has increased 15 percent. In addition, the number of mobile-only Facebook subscribers expanded by 34 percent. We are coming to conclusion that mobile is no longer a secondary platform. Companies that are mobile-friendly should become mobile-focused, and concentrate their marketing efforts to mobile users first.   Slide to a More Human Experience This trend will lead Internet marketers to focus more on the user experience, their audience and followers, and the channels they are promoting their products and services. Google and Facebook have mad steps to adapt their platforms I a way that will encourage businesses to include human experience in...
Rate this blog entry:
3
Continue reading
894 Hits
0 Comments

8 Ways to Enhance Customer Service Via Social Media

This is a good time to engage with your customers as a business owner. Social media networking opens us immense possibilities and opportunities for you to promote your offerings. Here's how:1. Engage your customers Just like you create a profile for your personal contacts, you should create a profile for your business. Post interesting content regularly on this profile - content that is attractive and appealing to your customers. Study the habits and demographic profile of your customers, and post content accordingly. It is also a good idea to have a planned strategy for posting content. Work out a schedule for your updates well in advance. This will help you keep up a regular pace for posting content on your business profile.2. Write attractive blog content Blogging platforms such as Wordpress can be used to provide updates to clients and suppliers about your business. Another idea is to create a forum on your website where your customers can post their opinions and discuss their thoughts. Take part in online networking forums, start threads relevant to your business, and comment on people's blogs. This will draw attention to you and your business.3. Request feedback If you encourage your customers to provide feedback...
Rate this blog entry:
1
Continue reading
823 Hits
0 Comments

What are the Elements Of A Viral Launch Page?

There are some elements of a viral launch page. On following these elements closely, one can come up with some best practices that can make their web page share worthy and viral! Unlike Google, most web based social networking websites do not have the privilege of extending their social wings to an already existent user base. Yet these companies have been able to build a strong fellowship within a short time. The reason behind this quick success is that such service creator companies tried to advertise small details about their product extremely popular. They did so by making such significant details go viral on the Internet. Some start up companies even attained a string following from the masses by simply collecting the email addresses of people and thereby drawing in masses of interested users. The following would not have been as huge as that witnesses by Google+, yet it was substantial. Keeping these points in mind, here is a list of best practices that can help a company build a gripping website. A Rule to build a Viral Launch Page. Here are a few fundamental tactics that can help a company land a decent page on the Internet. The rule: Build...
Tags:
Rate this blog entry:
0
Continue reading
1015 Hits
0 Comments

7 Creative Digital Marketing Ideas of All Time

No doubt, you have world’s best product to offer. It has no value and it is not beneficial for anyone if nobody is informed about it. Be it a sole entrepreneur, a mom-n-pop store, or a MNC, digital marketing has become a basic need today. Here are some of the creative ideas you should implement for your digital marketing campaigns– Understanding Your Market Data is a powerful and effective tool for marketing. You can get key insights of where your marketing efforts are going. In addition, it will help you know about problems with your customers regarding any service or product and will let you decide the important metrics to try in your business. Digital marketing can be a lot easier if budget is not your problem. Despite having several options for digital marketing, you should choose the one which is affordable and drives growth and robust infrastructure. SEO or Search Engine Optimization For several businesses, organic or natural search is very affordable option for marketing. By applying few techniques of SEO, you can use some key phrases and get your website found by the targeted audience. Use some webmaster tools and get your website indexed and enhance ranking of your...
Rate this blog entry:
1
Continue reading
1069 Hits
0 Comments

How Big Data can Transform Content Marketing

The massive influx of data has opened up an incredible number of opportunities for businesses all across the globe. The downside of all this big data, however, is the amount of adapting companies need to do to make use of it. This adoption process requires significant time and resources, but it also can lead to major changes in how businesses operate. One result of the big data revolution is that businesses are placing a greater emphasis on content marketing. The reason for this is that many companies believe content marketing, driven by data, can give them a competitive advantage. As big data becomes more commonplace, it’s easy to see that they could very well be correct as content marketing prepares to make the leap into this growing movement. The impact big data has had on content marketing is still being felt, and its effects may not be fully known for some time to come. As mentioned above, more and more businesses see data-driven marketing practices as a valuable asset, one which can give them the edge over competitors. One report appears to demonstrate just how excited business leaders are about the possibilities of content marketing when utilizing big data. In the...
Rate this blog entry:
2
Continue reading
1561 Hits
0 Comments

Grow your Network Through Crowdfunding

Crowdfunding market continue to grow rapidly in the last few years. According to WordSpy.com, the earliest recorded use of the word "crowdfunding" was by Michael Sullivan in August 2006, but actually the first crowdfunding project is in 1984 and it is related to Statue of Liberty. In 2013 Massolution released a report with some shocking data – crowdfunding market growth – 81% in 2012, total amount of money raised $2.7 billion wordwide. On the next year prediction the amount was nearly doubled - $5.1 billion. https://www.crowdsourcing.org/editorial/the-world-reacts-to-massolutions-crowdfunding-industry-report/25192 Nowadays, almost every niche is covered by crowdfunding platform and during March 2014 one of the leaders – Kickstarter reported $1 billion in pledge over by 5.7 million people to creative projects. https://www.kickstarter.com/1billion Most likely these numbers made somebody angry and there are changes in law, even Paypal made changes in their TOS related to crowdfunding campaigns, however most of these changes are related to equity based crowdfunding, so startup dream is still alive for many. From another angle changes definitely need to be done to stop fraud and protect contributors. Crowdfunding is not just about money! True, crowdfunding main goal is to raise money and fulfill a dream. However there are many side benefits...
Rate this blog entry:
1
Continue reading
2323 Hits
0 Comments

Understand your social media and manage it with these convenient tools

Who says, social media is a time sink? If properly managed, it can act like an ultimate source of productivity as well as successful user base. People often ask me if there is a shortcut of managing social profiles for awesome follow-ship and great performance of their brand. I am sad to say NO! There is never a shortcut to success pertaining for a long time. But, there are ways, your effort become more productive than traditional ones. I suggest to those anxious, to use, the convenient tools for management of their social profiles and branding pages after understanding them properly.  Image Credit: www.toprankblog.com Every person has varying needs. Keeping it in my mind, I have tried to compile a list of social media management tools you can use to gain suitable results. Each one is simple to use and always inspire you or your employees to increasing your value in no time. Mind you, they are not shortcuts, but, oriented dose to your humble efforts. Who will not want to grab a motivating and productive tool? Buffer If you love scheduling, then Buffer is the tool you need. It is robust in performance to those who require scheduling of their...
Rate this blog entry:
1
Continue reading
2951 Hits
0 Comments

How Social Media Can Help Homeowners Find Their Style

Social media pages are incredibly popular, and come in all different styles and types. Because of this, you can use social media to help you identify your own unique interior design style.   Locate a number of pages you enjoy viewing on a daily basis. Bookmark and save them. By finding the pages that appeal to you the most, you can start to devise the styles you want for your own home, whether it involves attractive furnishings such as a beautiful platform bed, or the colors you’ll be applying to the walls of various rooms.Here’s how to do it.   Choosing social media pages for interior design purposes   Choosing the social media pages to follow on an ongoing basis to develop your interior design ideas takes time and consideration. There are many different design pages, with many different levels of taste and sophistication, from the crafty to the elite.   If you enjoy doing crafts and remodels with your own two hands, you’ll naturally gravitate toward some of the do-it-yourself social media sites. These types of pages allow visitors to see what other people are creating on their own, using items they procured from a proper craft store or a...
Rate this blog entry:
1
Continue reading
2226 Hits
0 Comments

Problems with Social Media Spam and How to Prevent It

 Introduction Social media sites have connected people from different parts of the world. It has helped distance relatives, family members and friends to re-connect and communicate freely online. People from all walks of life can communicate even though they have never physically met; it’s called the new modern way of interaction. Some of the most popular social media sites include; Facebook Twitter LinkedIn Myspace Social media has literally changed the world of interaction because over 90% of teenagers in America and UK engage in online communication as a means of communicating with friends and family. The Social Media Spam Problem The growth of social media accounts over the past 7 years has been increasingly overwhelming because most students and companies are turning to social sites to earn a living. However, some people are engaging in social networking spam activities by creating inactive accounts on social media. Facebook is the most popular social media account in the world with approximately 1 billion users. This has attracted internet hackers to scam social media users of their money, time, resources and accounts. Hackers are using the Facebook-spread malware because marketing companies are using Facebook accounts to sell and advertise their products or services to...
Rate this blog entry:
0
Continue reading
3794 Hits
0 Comments

Do You Have to Choose Between SEO and Social Media?

Digital marketing has become an important aspect in the online business industry today. There are two ways of promoting your business online. One is social media networking and the other is search engine optimization. Often, there lies confusion about the strategy that can be chosen to market their product online and increase their brand value.  Business with the limited resources tends to choose between these two digital marketing strategies. Now let’s continue the discussion about that strategy that best fits your business and contribution made by each strategy to the Digital market  . Purchasing decision of the consumer is greatly affected by the Google search or Amazon user review. The online business owners are now hunting the best way to drive quality traffic and increase the sales figure. Until recent past SEO, search engine optimization was the only answer available for the business owners. The SEO analyst worked with the aim of  fetching top rank for the website in the Google search results to get noticed by the potential customer. From past two years other strategy called social media marketing came into the picture engaging the customers on the social networking sites like Face book and Twitter. This social media marketing...
Rate this blog entry:
1
Continue reading
1899 Hits
0 Comments

Think Prior Jumping In To The World Of Social Media

Social media marketing is not suitable for every business on the earth. Business personnel should keenly explore and analyze that why they need to project their business via social media platforms? What are the expected results of utilizing social media? What will happen if they don’t plunge in to social media marketing? When business personnel are able to answer these questions appropriately, only then they should further plan on setting up their social marketing plan or divert to other platforms. Questions to ponder over when deciding to utilize social media for promoting your business Following are the core questions that every business should take into consideration when attempting to project their business online to millions of users via social media sites or blogs What are the objectives of your business that need to be accomplished via social media website? Most importantly you should set goals and objectives which you need to accomplish via the social media sites. Your business would have numerous goals and objectives, but every goal of the business cannot be accomplished via these sites.pen down all important objectives and purposes and then carefully explore that which are the objectives that can be better achieved via social networking sites....
Rate this blog entry:
1
Continue reading
486 Hits
0 Comments

Don’t be a Twit on Twitter

Social networking is becoming more and more popular and necessary, by the day. It provides you with the great chance to market yourself or your business, for free. Twitter is one of the biggest social media tools that you can use, to get your name out there and let people know who you are. Your success depends solely on your ability to creatively market yourself, and build something people want to follow. It gives you the opportunity to connect with people who have common interests and goals, and create a network from it. There are many different ways that you can use your Twitter account. Some people create parody accounts of popular celebrities or movie characters. Others prefer to keep their twitter profile professional and strictly use it for business. While the purpose of Twitter can vary for each person, there are some unwritten rules that remain the same, for all. Twitter has become an easy way for the everyday person to connect with celebrities, politicians, athletes, and businesses when it would be otherwise impossible. Companies are increasingly dedicating more and more resources to social media for a few reasons. One, it is a great way to reach a target...
Rate this blog entry:
1
Continue reading
1764 Hits
0 Comments

Keys to Utilizing Social Media in Your Marketing Strategy

Social media has much to offer, but free services can only get you so far. If you truly want to get the most out of your time and money, consider the following suggestions to plan your social media budget for positive returns in the upcoming year. Marketing Strategy Invest first and foremost in a social media marketing strategy. This strategy may be your biggest investment, especially if you need to pitch the marketing idea further up the corporate chain. With all the different and expanding aspects of social media, your company cannot afford not to have a marketing strategy. Consider spending a portion of your marketing budget on: Social media consultant: This person preferably has a communications background and an in-depth knowledge of social media tools and how to use them effectively. Social media marketing agency: This is an organization of specialists that focus on involving brand advocates and managing online communities and company promotions. Internal social media manager: This person makes sure that your own team understands the company’s social media program. Affiliate Marketing: Pay per click and SEO strategies are aimed at increasing your online effectiveness and boosting your conversion rate. If done right, these can be the game...
Rate this blog entry:
0
Continue reading
1627 Hits
0 Comments

How Can You Drive Your Social Media Fans To Your Offline Business?

Social media is one platform that has always continued to evolve and it can also be added that factors affecting its improvement are also constantly changing. No matter what your company size is, social media engagement with your offline business is always going to boost your deeper connections with your audiences. Driving your social media fans to your offline business can be challenging but it is interesting for the ones who are willing to explore strategies and implement them in the best possible manner. Since social media engagement is all about what you have to offer to your customers, they are rather the mirror to your performance and service. Your followers are the people who have done business with you somewhere in the past and may have had their own set of experiences – good as well as a little bad. Now the concern arrives - what you can actually do to get the new customers who can turn out to be your loyal customers in the long run. Since a lot of the impact of your offline business on your social media actually depends on the call to action, here are things you can do to pose a better...
Tags:
Rate this blog entry:
1
Continue reading
1328 Hits
0 Comments

To Win On Pinterest, Unlearn The Social Rules

Pinterest is the new poster boy of social media. However, it is interesting to note that despite the hype and hoopla around it, a good number of social media marketers are leery of this new platform. They have come to realize the fact that the Keep Calm and Pin Ontraditional rules of social media marketing do not apply here. This is a new platform and to be able to succeed in this platform, they need to unlearn whatever they have learnt in their journey of becoming a successful social media marketer.
 
Here in this article, we are going to give a roundup of rules that as a marketer you need to follow religiously while promoting their brands on this fast moving platform - 
 
 
Pinterest Is Not About Conversation, It Is About Communication – Unlike other social media platforms, Pinterest is about communicating with your targeted audience. In fact, Pinterest uses are not at all interest in verbal communication. Spend one or two hours on this visually enticing platform and you will come to realize this amazing fact. Here people share beautiful images, pin whatever they like and rarely take the pain to comment on pins of others.
 
So, if you are into the belief of applying your Facebook marketing approach to Pinterest, a disaster is for sure lurking large in the backdrop.  You simply cannot get people engaged to your brand by sharing asking some silly or interesting question. Here the only way you can get connected to targeted audience by sharing some really interesting photos and they do not necessarily have to related to your brand. And please do not have silly expectation that people will post comments against your pins.
 
Pinterest is Not for Everyone – You simply cannot think of joining every social media platform that comes galloping by.  You need to focus on areas where your brand can shine rather than wasting your time and money on all of them and then realizing that your marketing efforts are going nowhere. So, accept the fact that your brand cannot have presence on social media channels. Pinterest has a feminine charm and you need to accept this fact and move on. So, if your brand sells something that is exclusively for the boys, you need to give goodbye kiss to it and probably find your solace in Gentlemint.com. 
 
Pinterest is About Traffic - Unlike facebook that believes in retaining its visitors, Pinterest lets you drive traffic to your website. So, whenever a user clicks on your Pin, he/she will get transported to your website. So, I hope you can realize the true potential of Pinterest. Stay true to the nature of your business and don’t ever try to trick visitors by getting themselves land on pages that have no similarities with the image that you have posted on PInterest. The trick lies in making the visitors click on the images and this can be done by posted visually engaging images that convey a message.  
 
Pins Makes up Pinterest – When you are marketing on Facebook, you simply cannot post more than 4 updates in a day because it might irritates your targeted audience. But things are different in Pinterest. There is no EdgeRank thing here and what is all the more interesting is that you can post as many as 30 images on your board and that too without making yourself appear like a spammer.
 
So, these are four vital marketing lessons that you need to learn before you can think of making a rendezvous with Pinterest.
 
 
This article is contributed by Michael Evans who is managing social media promotional activities of Site2You
Tags:
Rate this blog entry:
2
Continue reading
6735 Hits
0 Comments

Compelling Reasons To Start Using Google+ (if You Don't Already!)

The perception of Google+ in much of the media, is that it is 'Google's version of Facebook' is a complete flop. This is wrong in two ways. Firstly, it is not Google's version of Facebook as it is a destination where you can do so much more than you can on Facebook. It integrates with Android, Chrome, Search, Gmail, Maps, Docs, Drive, Play – the list goes on and is growing! It is because of this that Google+ is month by month picking up millions of new users. There are now over 340 million in Google's community, so the idea of it being a flop is eroding as well. Easy to use Setting up an account, a profile, finding contacts, uploading pictures – these are all very intuitive and easy to do, as are the features that may be new to people like setting up circles and joining communities. If you do get stuck there is a virtual training tour which covers most things. Privacy If for some reason you don't like Google+, there is a data tool which allows you to completely remove all your personal data from the website in just a few clicks. More likely if you are...
Rate this blog entry:
2
Continue reading
3307 Hits
0 Comments

On The Road to Affordable Marketing through Social Media

There are many people who aren’t really aware of what social media is. When you mention social media the first thing you will think of is your Facebook or Twitter account, an interactive platform that allows you to interact, share and exchange information with your friends and family. Social media is so much more and is a virtual network or community which gives you the ability to exchange information, inform and update. This means that a site such as YouTube is also considered a social media network, even though you are not having conversations with the other person, their video blog is a way that they share their information and a way for you to update yourself on various trends and developments. Blogs are another popular social media choice, through blogs you can inform your target audience through interesting written words which can link back to your website, increasing traffic and generating new leads. One of the many ways to create awareness is by using guest blogging services, this is where professional writers write on your behalf. Usually they will write something engaging and interesting about your industry which will then be loaded onto a blog site for all the viewers...
Rate this blog entry:
1
Continue reading
4465 Hits
0 Comments

Social Media: The Positives

Social media. It's the talk of websites, newspapers, articles. Everywhere you look you will see, read, learn something about social media. Most say what a great idea it is for businesses to be able to communicate with the consumers directly. Share stories and open the page for discussions. How can that be a bad thing? It's not. But there is one problem with social media: the numbers don't track well. There are plenty of times the number of visitors and pageviews will spike as the social media side of the world, which is often followed by higher bounce rates, lower pageviews per visitor and even a lower average time on the site. With numbers jumping up and down, bouncing from page to page, it often makes the positive articles about social media be brought into question. It may be true that social media visitors visit and leave quickly, but there are plenty of reasons why social media should still be implemented into the marketing strategy and plan of any business. The Best Parts Free: Social media is completely free. Signing up for those websites you will use to communicate with your consumers, such as Facebook and Twitter, don't charge a setup...
Tags:
Rate this blog entry:
1
Continue reading
1175 Hits
0 Comments

Social Media Miracles for Money Making

Social media marketing is characterized by using social media to generate income, publicity, and public awareness of a product. It is particularly useful because the public is so engaged with social media, and it permits a more intimate relationship between the company and the public. Unlike other promotional initiatives, social media marketing is geared toward initiating a chain of public communication, such that customers spread product awareness through relaying the product through their social media accounts. Facbook There are a number of online social media outlets. One of the most popular is Facebook, the social networking organization. Every company should have a Facebook account, and an employee should be designated to monitor and update the account. It is especially useful because so many people have Facebook accounts; it is part of most people’s everyday routine, and a company stands a better chance of reaching potential clients through it than through more expensive advertising initiatives, such as print or television advertisements. Facebook allows for interplay between the company and the client, as people are able to directly while blog entries typically require more work than a Facebook update, an additional benefit to blogs is that they are not typically updated with the...
Rate this blog entry:
0
Continue reading
7171 Hits
0 Comments