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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Content: The Present and Future of Marketing

Smart marketers understand how important it is to have a leg up on the trends and changes of their respective markets in order to reach out to the right target audience. In keeping with the success mantra of ‘Go where your audience is!’ it is imperative that the marketers follow the evolving landscape of marketing. With the advent of social media as one of the key marketing tools, traditional marketing is becoming less effective by the minute. While it took television 13 years to reach 50 million users, networking sites like Facebook garnered an audience of 200 million in less than a year’s time. On platforms like Twitter celebrities like Ashton Kutcher and Britney Spears have more followers than the populations of entire countries like Sweden! More and more marketers are thus reverting to social media platforms to reach out to a large target base, at minimal operational costs. Moreover, in this competitive market landscape, it is essential that the marketers keep a leg up on trends and changes happening in their respective markets, and accordingly design their campaigns and strategies. Market intelligence shows that 78% of people trust peer recommendations obtained online vis-à-vis 14% who make purchase decisions based on...
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Top 5 Strategies For Successful Mobile Social Networking

Mobile social networking is one the fastest growing areas for mobile content. The number of people accessing their favorite social media network through their smartphones is increasing at a frantic pace, and experts are of the opinion that this trend is only expected to get even better with time. It has been estimated that at least 80% of smartphone users access the internet from their phones every month. Some access their social network profiles through browsers but many are now turning to special apps to make mobile networking easier. Many customers are adopting mobile phones and hence you need to find ways to leverage your mobile marketing tools to optimize their experience. You can connect with many people by taking advantage of the mobile apps already installed on their phones.  Mobile devices are very common and cannot be ignored. It is estimated that over half of residents in the US own smartphones or tablets, with half of this population using the social media apps present on their devices. With the world today slowly moving towards mobile technology, social strategies require business owners to incorporate mobile networking, but this can prove a challenge.  Here are top 5 strategies for a successful mobile social networking....
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Humanizing Your Social Media Profile – The Essence Of Contemporary Social Media Marketing

In today’s world, it is very hard to find someone who is not engaged with social media in one way or the other. It is called social media for a reason; it is so powerful and captivating that one seems totally out of luck in resisting its charms, ultimately falling for it anyhow.  The importance of social media is magnified even more because of the extra element of interaction that was somehow missing in conventional ways of online marketing, which is now being added through social media in virtual world in the most effective manner.  This article highlights some basic ways which can help a web marketing firm to humanize your social being (your profile on any social media) to invoke a sense of genuineness, compassion, and truthfulness about it among your fans, followers, clients, etc.)  Name It  No matter how simple it appears to be, it is highly effective. Carrying out all your social activities from a social network forum, putting a genuine name to it for tweeting, status updating, or posting your blogs, serves to convey the message to web audience that they are not dealing with some automated program, fooling them. An appropriate and genuine human name to...
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