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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Content: The Present and Future of Marketing

Smart marketers understand how important it is to have a leg up on the trends and changes of their respective markets in order to reach out to the right target audience. In keeping with the success mantra of ‘Go where your audience is!’ it is imperative that the marketers follow the evolving landscape of marketing. With the advent of social media as one of the key marketing tools, traditional marketing is becoming less effective by the minute. While it took television 13 years to reach 50 million users, networking sites like Facebook garnered an audience of 200 million in less than a year’s time. On platforms like Twitter celebrities like Ashton Kutcher and Britney Spears have more followers than the populations of entire countries like Sweden! More and more marketers are thus reverting to social media platforms to reach out to a large target base, at minimal operational costs. Moreover, in this competitive market landscape, it is essential that the marketers keep a leg up on trends and changes happening in their respective markets, and accordingly design their campaigns and strategies. Market intelligence shows that 78% of people trust peer recommendations obtained online vis-à-vis 14% who make purchase decisions based on...
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Keys to Utilizing Social Media in Your Marketing Strategy

Social media has much to offer, but free services can only get you so far. If you truly want to get the most out of your time and money, consider the following suggestions to plan your social media budget for positive returns in the upcoming year. Marketing Strategy Invest first and foremost in a social media marketing strategy. This strategy may be your biggest investment, especially if you need to pitch the marketing idea further up the corporate chain. With all the different and expanding aspects of social media, your company cannot afford not to have a marketing strategy. Consider spending a portion of your marketing budget on: Social media consultant: This person preferably has a communications background and an in-depth knowledge of social media tools and how to use them effectively. Social media marketing agency: This is an organization of specialists that focus on involving brand advocates and managing online communities and company promotions. Internal social media manager: This person makes sure that your own team understands the company’s social media program. Affiliate Marketing: Pay per click and SEO strategies are aimed at increasing your online effectiveness and boosting your conversion rate. If done right, these can be the game...
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How is social media changing the concept of branding?

The entry of social media into the Internet marketing world has changed the trend of brand-consumer dealings completely. Social networking websites have a pivotal role in this interaction which has made brand-building more accessible. But again, social media alone cannot be used for brand building. It has to be tactfully combined with paid media to make a far-reaching trade name reputation. The era of using TV ads, celebrity ambassadors and multi-million dollars' worth print media ads in isolation to promote your brand are long gone. Today, any brands worth their salt are taking a long, hard look at their marketing strategies and rethinking their efforts to integrate multimedia and multiple channels of communication and social media is beginning to take center-stage. Social Media Promotion Brand Equity, or the perception of an individual on a product's appeal, is tough to manipulate physically; only a good marketing strategy can make a difference in your product's sale. Of course, an adequate budget is compulsory in this case; but, expect to see your reach hit new highs. At the end of the day, your customers need to be convinced about the true value of your product. So brand awareness needs to be spread appropriately....
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Employees As Brand Advocates On Social Media

For any business, big or small, it is the peak level of satisfaction, if its employees can speak on a company's behalf that is, project themselves as its brand advocates! This is possible if the employees are out of the fear, and are clear and conscious about what they are allowed to speak. How about a marketing strategy that can engage the employees of an Organization to get involved actively, and advertise their respective companies and its policies, with a sense of pride and satisfaction towards the work?  Advocate Employees: The employees need opportunities, but before that, it is up to the companies to decide whether their employees are to be censored, or they should be clearly guided about the confidentiality, so as to make wise decisions themselves. If the company decides to go with the latter, there must be an undefined level of confidence over the employees that need not be repeated every now and them. The employees, to a great extent, will realize their duty shouldering the company's repute. There can be an online management strategy in place that can track any proprietary information being shared off limits. The directions like "Do Not Talk About ........" are likely...
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The Periodic Table of Twitter

It seems like every other company these days is asking the question, "How can we access the power of Twitter?" Most companies don't have a strong answer, other than hunt for followers and tweet often. Some hire social media marketing consultants, costly experts who often do little more than point the company in the right direction. However, out on the world wide web there's a mountain of information, applications and products designed to help social media outlets reach more people, gain more credibility and become stronger message delivery services. Juliana Payson, InMotion Hosting's Online Marketing Specialist, has organized these applications into a neat little table for our perusal. Introducing The SMO Periodic Table & App Map Click Thumbnail to Enlarge Twitter, Facebook and YouTube are the three largest social sharing networks in the world, and this so-called SMO Periodic Table & App Map organizes all of the major applications for monitoring posts and followers, organizing tweets, and managing your networks efficiently. It's organized in the style of the periodic table of elements, with each square of the table being a social media management application. The colors of each column correspond to the end goal of the program, which either leans toward...
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The Value of Combining Social Media Optimization with SEM

It seems like every other article about Google, Facebook, and online marketing describes another blow in the battle between these giants for how people will access information online. And implicitly, this is obviously a battle over who will be able to profit from providing that information, with an undercurrent of concern among users about how their rights and privacy deserves to be protected. Yet anyone who moves beyond the media frenzy will find online marketing experts suggesting that several different data portals function best in concert. Likewise, companies benefit most when the put a robust online marketing package into play that includes natural and paid search optimization strategies to drive traffic from sites like Google, and social media optimization to both support their SEO and benefit from direct traffic such as Facebook advertising and “viral” Youtube videos. If this is the first time you, as a company’s point person for online advertising, are reading that Facebook won’t “kill” Google and search plus social networking together will continue to comprise how we use the internet for years to come, then it’s time to do more research. Most people who care about the nuts and bolts of social media optimization realize that search...
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