Social Network for Web Professionals

Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Tips for growing Your Google+ Followers

Facebook, Twitter, Google+ - social media apps, all of which allow users to see what others have entered in their stream of messages and photos. If someone switches on an option to keep watching someone’s entries, or posts, it is known as “following”. So if you have 300 followers on Google+, it means that 300 other users are kept updated with what you post on your Google+ time line. Google+ is different from some other social websites in using the concept of “circles” to group followers into different categories, such as friends, family, acquaintances, work-mates, etc. So you might be following 300 people, but of these ten are members of your family. If you want to see just what your family has been up to, you click on the family circle to see only what they have been posting. This does presume that you add people you follow to the right circles! This works the other way too. You may be in someone else’s friends’ circle, or a family circle, or whatever. When they want to see your posts, they can either look through all public posts, or they limit their display to a circle with you in it. (By...
Rate this blog entry:
0
Continue reading
841 Hits
0 Comments

Employees As Brand Advocates On Social Media

For any business, big or small, it is the peak level of satisfaction, if its employees can speak on a company's behalf that is, project themselves as its brand advocates! This is possible if the employees are out of the fear, and are clear and conscious about what they are allowed to speak. How about a marketing strategy that can engage the employees of an Organization to get involved actively, and advertise their respective companies and its policies, with a sense of pride and satisfaction towards the work?  Advocate Employees: The employees need opportunities, but before that, it is up to the companies to decide whether their employees are to be censored, or they should be clearly guided about the confidentiality, so as to make wise decisions themselves. If the company decides to go with the latter, there must be an undefined level of confidence over the employees that need not be repeated every now and them. The employees, to a great extent, will realize their duty shouldering the company's repute. There can be an online management strategy in place that can track any proprietary information being shared off limits. The directions like "Do Not Talk About ........" are likely...
Rate this blog entry:
0
Continue reading
1291 Hits
0 Comments

How to Measure Social Media Campaign ROI?

In many cases social media campaign is free way to increase sales and traffic to particular website, product or service, however there are paid ads for Facebook and featured videos on YouTube.  For quite a long time there is a debate about social media and ROI and how to measure ROI of social media campaign.  Of course this isn’t impossible, but it is a bit tricky. Business Metrics It is not a secret that ROI is business term, not SEO, social or digital and I don’t think that we should talk about ROI on social media campaign when there is no investment, for example Facebook business pages, Tweets or Groups on LinkedIn and other local or niche social networks.  Those methods are free, only requirement few minutes of time.  However even with this campaign we can identify consumer reaction, brand awareness, financial change, etc.  Of course for paid campaigns for instance production of video can be very high, as well promoting it; picture is a bit different so please continue reading. Indentify the impact A colleague of mine recently said that impact can’t be identified – well that’s not true.  Of course it can be – dedicated promo codes for different...
Rate this blog entry:
3
Continue reading
2092 Hits
0 Comments