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Social Media - Marketing It's All About the Conversation

It seems unbelievable that it was only five years ago that Twitter was just three months old. Equally as surprising is that Facebook had only just become available to non-students, and that it was Digg that was considered the leading social news service. I don't need to tell you what happened next! Twitter and Facebook are social media Goliaths. It has turned traditional marketing on its head; messages are no longer simply sent to consumers, consumers are now in the driving seat. Web users want to find you, not the other way around. We entered the era of marketing as conversation rather than monologue. What Twitter, Facebook, Google and Yahoo have in common is that people visit these destinations in order to discover and share new content. On the other hand we have millions of blogs, forums, community and service sites where people who are passionate about a certain area or niche "hang out" with like-minded people. Very often this is where new trends and content is often created. At Silicon Beach Training we believe in working and playing hard in both arenas in order to effectively use social media to build our brand. It's no longer enough to produce one...
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