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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Content: The Present and Future of Marketing

Smart marketers understand how important it is to have a leg up on the trends and changes of their respective markets in order to reach out to the right target audience. In keeping with the success mantra of ‘Go where your audience is!’ it is imperative that the marketers follow the evolving landscape of marketing. With the advent of social media as one of the key marketing tools, traditional marketing is becoming less effective by the minute. While it took television 13 years to reach 50 million users, networking sites like Facebook garnered an audience of 200 million in less than a year’s time. On platforms like Twitter celebrities like Ashton Kutcher and Britney Spears have more followers than the populations of entire countries like Sweden! More and more marketers are thus reverting to social media platforms to reach out to a large target base, at minimal operational costs. Moreover, in this competitive market landscape, it is essential that the marketers keep a leg up on trends and changes happening in their respective markets, and accordingly design their campaigns and strategies. Market intelligence shows that 78% of people trust peer recommendations obtained online vis-à-vis 14% who make purchase decisions based on...
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Think Prior Jumping In To The World Of Social Media

Social media marketing is not suitable for every business on the earth. Business personnel should keenly explore and analyze that why they need to project their business via social media platforms? What are the expected results of utilizing social media? What will happen if they don’t plunge in to social media marketing? When business personnel are able to answer these questions appropriately, only then they should further plan on setting up their social marketing plan or divert to other platforms. Questions to ponder over when deciding to utilize social media for promoting your business Following are the core questions that every business should take into consideration when attempting to project their business online to millions of users via social media sites or blogs What are the objectives of your business that need to be accomplished via social media website? Most importantly you should set goals and objectives which you need to accomplish via the social media sites. Your business would have numerous goals and objectives, but every goal of the business cannot be accomplished via these sites.pen down all important objectives and purposes and then carefully explore that which are the objectives that can be better achieved via social networking sites....
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Understanding the Global Social Networking Trends

Never has there been, in the history of mankind, so great an opportunity for people to be connected and interact, as its obtainable today. The proliferation of the Internet has made communication between people to be greatly easy and effective, without the barrier or limitation of space and even time. And today, at the forefront of the phenomena changes we are experiencing, is social networking. Description Social networking is the general name given to the trend and the activities of websites that are created with the purpose of making communications between their users possible. These websites are also being known as the new media, for they allow users to speak, watch, hear and interact with people from all over the world. The make sharing of experiences, interests and activities, possible. Presently, it will be difficult to put a definitive figure on the actual count number of members of these social communities, for a simple reason that thousands of them are springing up on a daily basis, each making its own cut in the big pie of web population. Mind you, hundreds of thousands of users are also joining the move on a daily basis. People now find it difficult to be...
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How to Boost Website Traffic Using Social Media

The popularity of different social networking sites like Twitter and Facebook has made it one of the most popular ways used by different website owners to increase traffic to their site to promote their product and eventually bring sales to the company.

Why do website owners sees Facebook and other social networking site as an effective Internet marketing tool that can help boost website traffic? Here are some reasons: Anyone can sign up for a Facebook account for example, and utilize it to establish relationship with potential clients, drive traffic to a website, promote different products and services and ultimately bring revenue to the business for free. The different social networking sites also has millions of members which forms a huge base of would-be customers for different niche and the numbers are growing everyday, making it a good venue to promote a website and boost website traffic. The various social networking sites also extends the audience that you can reach as almost all people have a social networking account already and anyone who has access to the Internet can gain access to these social networking sites too. So how can you use these different social networking sites as an effective Internet marketing...
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Interview with a Social Media Manager

What is your job title and what industry do you work in? How many years of experience do you have in this field? I am the social media manager for The Denver Post in Denver, Colorado. I have been in this position for three years. I previously served as an account executive for a newspaper in central Florida. How would you describe what you do? What does your work entail? Are there any common misunderstandings you want to correct about what you do? I help my company use social media to deliver the news, build a community around our content, and sell access to our followers to companies who want to advertise their products or services. Our social media division generates revenue for the company that keeps our flagging print division in business. On a scale of 1 to 10 how would you rate your job satisfaction? What might need to change about your job to unleash your full enthusiasm? I would rate my job a 7. I enjoy the challenge of sales, but my portfolio of clients is very large and my days are primarily occupied by meeting with clients about their accounts. I have very little time to focus...
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Ambient Awareness and Marketing in Social Media

Ambient awareness is a term used to describe the awareness of friends and acquaintances that exists as a result of social media. It works similarly to being near somebody in real life where  it is possible to pick up on their mood via small noises, body language and movements. In the current digital age ambient awareness is created by feeds that exist on social media and micro blogging type websites. For this reason it is a new phenomenon that only exists in the presence of social media and similar internet technologies, where the same awareness of a person you are near can be obtained by seeing regular status updates. From a Marketing Point of View Web marketers have long been aware of this concept and have used this to increase awareness of their products. Twitter has been especially a breeding ground for awareness accounts, with an estimated 15% of Twitter accounts existing for this reason. With many users engaging social media via cellphones and portable Post PC devices, the idea of ambient awareness is more valid than ever. It is said that carrying mobile phones, and using SMS technology is what has created the framework for social media to succeed. The...
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Does Every Business Need a Twitter Account?

Twitter is a powerful social media platform by which businesses can find success. By utilizing Twitter, businesses can generate leads, promote freely and maximize profits within 140-character tweets. Furthermore, utilizing Twitter can allow a business to build relationships with other businesses to allow for expansion and better opportunities. Twitter has even been known to create overnight success for businesses who have sold tens of thousands of dollars (or more) in products by selling through 140 characters. But is a Twitter account a must-have for every business? The answer is simply no. There are several good reasons why a Twitter account isn't necessary for every business. Although one might think that it's insane this day in age that business folks are reluctant to keep up with technology and take advantage of free online business tools, not everyone is capable or even interested in utilizing social media, especially the elder generations and those who are fixated upon the negativity that social media platforms receive in the press. Take a look at some of the business models who do not need Twitter to succeed in addition to those who should take advantage of Twitter and the reasons why. Local Offline Businesses Many of these...
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Tremendous Advantages of Google Plus In Terms Of Social Media Marketing

Role of a best web marketing firm is of immense importance in creating web business for various firms. Social Media Marketing tools like face book and twitter plays an important role in marketing strategies of a social media marketing firm but Google wanted to bring an amazing platform since years that should be more qualitative than face book and twitter and after the huge efforts, it has succeeded in doing so by bringing “Google Plus” Google Plus, a Unique and Interesting Social Media Platform: Google was trying to bring advancement in these social marketing tools or a new platform to upgrade the quality of online Social Media. Now an amazing platform, “Google Plus” has introduced that is much advanced and better than the previous social media platforms. Google plus is on the way to change the web and has great impacts to promote online media. Google wanted to bring an idea of shared social identity but face book and twitter could not succeed in doing so, Google Plus is a better replacement of previous platforms and is in fact a huge advancement in the field of social media channels. Google unveiled this latest experiment in July and the results attained on...
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