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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

SMO vs SEO

In the past SEO was number one method for achieving high visibility on-line. PPC have always been there too, but I will not put an accent on PPC, just will compare it with money burning. In the last few years things seems to change quite a lot and as an SEO professional since 1999, I have to say that the big change came after Google Panda algorithm update. More and more Internet marketing professionals started looking into de-Googalization cost effective marketing strategies and then there were SMM and SMO. SMO vs SEO – the past As an SEO professional, I was very skeptic first when I started doing SMO. I simply new that conversion probably will be much lower with social media campaigns compared to conversion of organic traffic that comes from laser targeted keywords. Getting back in time, this have been around the year 2006, so no surprise that social media traffic was mostly just single page hits that leads to high bounce rate. At that time SEO was much easier job do to (I hope some colleagues doesn't get mad, for sharing this). Few hundred link directories, a dozen article submissions and basic on-page optimization would take a website...
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Creating a Community with Social Media

With the abundant use of social media, many people wonder about the types of things that the proliferation of social networks can accomplish. Social networks have already made people's communication faster than ever thought possible. They have also helped people keep in touch with individuals from around the world. Community One of the most interesting aspects of social media is the sense of community that is created by the users. Social media allows people to create communities with individuals that they would have never met through any traditional mode of communication. People are always looking for ways to connect with other people, and having a community through social media is one of the best ways to do it. The first thing that is necessary to create a community through social media is a shared sense of purpose. It is difficult for people to create communities when there is nothing in common. When considering the aspects that make a community, traditionally it has been a common geographic area. Then communities expanded from a small geographic space to a wider space once individuals were able to travel farther to meet up with members of their community. These communities all had something in common....
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The Complete Reseller

We know that there are many SEO resellers offering a broad spectrum of service to their customers.  Some offer just the basics: page optimization, anchor text and keyword research only, for example.  There are various reasons why resellers might limit their services but those that offer the complete inventory usually end up making more money.   What is possible?  Many resellers feel uncomfortable offering services like email and Social Media but they are not hard to fulfill and can be a of significant benefit to clients.  And a significant contributor to the bottom line. Let’s take a look at what the complete reseller package should contain.   Site SEO Effective site SEO requires a thorough analysis of keywords, a website audit to access design, text and keyword usage, and link building.  Link building includes updating content weekly to every site as well as article writing, posting and back linking from sites that have relevant, valued content.   PPC PPC is a vital advertising component in most businesses today.  With few exceptions, you want all your clients invested in some level of PPC.  At minimum, a competent program offers the following:  website audit, keyword search, and landing page analysis and upgrading.  ...
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