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The Value of Combining Social Media Optimization with SEM

It seems like every other article about Google, Facebook, and online marketing describes another blow in the battle between these giants for how people will access information online. And implicitly, this is obviously a battle over who will be able to profit from providing that information, with an undercurrent of concern among users about how their rights and privacy deserves to be protected. Yet anyone who moves beyond the media frenzy will find online marketing experts suggesting that several different data portals function best in concert. Likewise, companies benefit most when the put a robust online marketing package into play that includes natural and paid search optimization strategies to drive traffic from sites like Google, and social media optimization to both support their SEO and benefit from direct traffic such as Facebook advertising and “viral” Youtube videos. If this is the first time you, as a company’s point person for online advertising, are reading that Facebook won’t “kill” Google and search plus social networking together will continue to comprise how we use the internet for years to come, then it’s time to do more research. Most people who care about the nuts and bolts of social media optimization realize that search...
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