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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Pillars of Successful Modern Website Design

Having a website is no longer enough nowadays. Various aspects need to be considered while making websites now. These include modern design, usability and great content. The SEO technological market has not just changed with the new on-page as well as off-page considerations but the very way customers view and consume content has also changed substantially. Modern and new aesthetics, design, as well as navigational considerations, are nowadays built into the architecture of new websites. Modern web design involves multi-department and multi-skill set approaches. Content and SEO is a significant part of this design and build process. It is also essential to understand the factors like how the design casts an impact on SEO, link between SEO and usability, the way readability casts an impact upon SEO as well as differences between information, content and technical architecture. Design: You are bound to be surprised by the number of websites that has not yet caught up in terms of modern website design. Disproportionate amounts are often spent on optimization and marketing; this needs to be balanced with usability and a simple, clean and engaging design. Finding the balance between design that appears modern yet simple, informative and engaging for users is the...
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8 Ways to Enhance Customer Service Via Social Media

This is a good time to engage with your customers as a business owner. Social media networking opens us immense possibilities and opportunities for you to promote your offerings. Here's how:1. Engage your customers Just like you create a profile for your personal contacts, you should create a profile for your business. Post interesting content regularly on this profile - content that is attractive and appealing to your customers. Study the habits and demographic profile of your customers, and post content accordingly. It is also a good idea to have a planned strategy for posting content. Work out a schedule for your updates well in advance. This will help you keep up a regular pace for posting content on your business profile.2. Write attractive blog content Blogging platforms such as Wordpress can be used to provide updates to clients and suppliers about your business. Another idea is to create a forum on your website where your customers can post their opinions and discuss their thoughts. Take part in online networking forums, start threads relevant to your business, and comment on people's blogs. This will draw attention to you and your business.3. Request feedback If you encourage your customers to provide feedback...
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10 Ways To Develop Solid SEO Knowledge If You Are a Noob

Search engines are a tricky thing, and every newcomer will have to start from a different level as compared to those who started out before. So what does it take to start as a newbie in SEO profession?Let’s take a look at 10 ways to develop solid SEO knowledge before entering the industry.#1 Learn to Respect Search EnginesThis is something that non SEOs would never understand. Search engines like Google, Bing and Yahoo are usually mere tools for non SEOs that provide them access to information. So if you are new to this field, you might want to change your attitude towards search engines and learn why to praise them for what they are doing.#2 Read, Read and More ReadInbound marketing is where you must have an elemental base before you begin to see, observe and learn the tricks of the game. So read as much as you can about SEO and related fields like link building, content marketing, social media marketing, online reputation management, Google algorithmic updates, Panda and Penguin recovery case studies, etc. so you don’t get blown away when you start out as a fresher.#3 Develop Analytical Skills In SEO, observational, analytical and management skills play a huge...
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Important Elements of a Great Content Marketing

Content marketing has emerged as one of the most important modes of customer engagement and brand amplification. Owing to the numerous changes in the online marketing, a lot of SEO Toronto based companies are now focusing on incorporating content marketing as a part of their overall marketing strategy. Content marketing is aimed at delivering valuable and informative content to the users. It is a subtle way of marketing your brand as it is focused around developing high-quality content for the target audience. A successful content marketing strategy entails a lot of planning and research. As is the case with other forms of marketing, you need to analyze the different aspects of your business and build your content marketing plan accordingly. In the following points, we will take a look at 5 important elements of a successful content marketing structure. • Clear Definition of Goals and Objectives It is very tempting to join the content marketing bandwagon considering the overall optimism about its effectiveness. However, it is important to understand that a tailor-made approach won’t work as every business is inherently different. Before you chalk out your content marketing strategy, you need to define what you are trying to achieve through it. Are...
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True facts about blogging "How it keep your content fresh"

Years before, the term blog has very limited circle, however, today things have changed thanks to the popularity of internet use. Earlier, blogs were simply the medium to air your views on certain current issues by journalists and writers. Later, it was also used like an online dairy to scribble something on your own. However, today, the idea of blogging has changed; it is more used by people to establish themselves as experts pertaining to their business niches, which eventually help in getting traffic and thus customers for their businesses.  In order to garner good amount of traffic on a regular basis and have a tangible reader’s base, you are supposed to keep posting quality articles and posts. In other words, you are supposed to keep your blog content fresh, interesting and unique, which can call people and make them stay there for long. This is among the vital facts of blogging, which you should realise it the very first day. The sooner you realise it the better would be the result. Well, let’s check some of the best tips to make your content at blog fresh as under: Consider Mind Mapping This is among the popular methods used by seasoned...
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Research on Social Media Signals and Effects on SEO

Social signal influence on SEO, I guess everybody reading this again and again on many blog, hear about that from many experts. What exactly is the “weight” of the signals in terms of SEO? Though the answer is very close to logic for SEOs that are long time in business, for others isn't so obvious. For this article, I've committed extensive research checking different websites, for instance two websites that have published a blog posts on the same topic, have different SERP for the same article as well as different numbers of social sharing. Two Websites, Two Articles, Same Topic, Different SERP The topic I've picked for this example is “How to ...”, published on 2 reasonably popular websites: Website A is a very popular personal blog, that accept guest blog post, actually this particular blog post (guest post) was written by popular self proclaimed expert. Domain name of this blog is registered during 2012 and it is hosted on shared web host. Domain is dot com with Google PR4 and Domain Authority 50. Website B is a company website with integrated blog. Domain is Co UK registered in 2012, Google PR4 and Domain Authority 35.Both articles are published nearly at...
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The Impact that Cloud Hosting Could Have on Your SEO

With the cloud hosting becoming increasingly popular among the webmasters, it is becoming ever more important to try and identify its influence on SEO practices, but before we dive in, let’s first define the two terms. SEO, or Search Engine Optimization is a discipline that deals with increasing a website’s ranking on search engine pages. This is achieved by active outreach, but also by making sure that the site complies with Google’s Webmaster’s Guidelines and as is transparent and visible to search engines’ crawlers as possible. Having your site hosted with a cloud hosting provider means that your site won’t be located on a single server, but instead, in a virtual environment composed of a number of servers, scattered all across the world. One of the immediate benefits to SEO that cloud hosting can have is the redundancy that comes with having a number of servers host your website. You don’t have to worry about downtime due to a malfunction or other server issues, because as soon as one server experiences some difficulties, its workload is relegated to another one. Another benefit that SEOs can get from cloud hosting is the fact that the pages are served locally, which is to...
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Do You Have to Choose Between SEO and Social Media?

Digital marketing has become an important aspect in the online business industry today. There are two ways of promoting your business online. One is social media networking and the other is search engine optimization. Often, there lies confusion about the strategy that can be chosen to market their product online and increase their brand value.  Business with the limited resources tends to choose between these two digital marketing strategies. Now let’s continue the discussion about that strategy that best fits your business and contribution made by each strategy to the Digital market  . Purchasing decision of the consumer is greatly affected by the Google search or Amazon user review. The online business owners are now hunting the best way to drive quality traffic and increase the sales figure. Until recent past SEO, search engine optimization was the only answer available for the business owners. The SEO analyst worked with the aim of  fetching top rank for the website in the Google search results to get noticed by the potential customer. From past two years other strategy called social media marketing came into the picture engaging the customers on the social networking sites like Face book and Twitter. This social media marketing...
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SMO vs SEO

In the past SEO was number one method for achieving high visibility on-line. PPC have always been there too, but I will not put an accent on PPC, just will compare it with money burning. In the last few years things seems to change quite a lot and as an SEO professional since 1999, I have to say that the big change came after Google Panda algorithm update. More and more Internet marketing professionals started looking into de-Googalization cost effective marketing strategies and then there were SMM and SMO. SMO vs SEO – the past As an SEO professional, I was very skeptic first when I started doing SMO. I simply new that conversion probably will be much lower with social media campaigns compared to conversion of organic traffic that comes from laser targeted keywords. Getting back in time, this have been around the year 2006, so no surprise that social media traffic was mostly just single page hits that leads to high bounce rate. At that time SEO was much easier job do to (I hope some colleagues doesn't get mad, for sharing this). Few hundred link directories, a dozen article submissions and basic on-page optimization would take a website...
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How Web Hosting Services Can Enhance SEO Performance

Most people know that SEO, or Search Engine Optimization to give it its full name, is  among the most important types of online marketing. The overall aim of this marketing technique is to improve how the website is ranked with various search engines. It is because of this that people are always on the lookout for ways to enhance SEO and get the best possible results. One commonly discussed issue is whether or not the right web hosting can actually have a positive effect on SEO. Improving Page Loading Times Many of the techniques used in SEO involve the coding of the website in question, for example the meta tags, H1 and H2 headers and title tags, so it may seem odd to consider whether or not hosting has any effect on it. However, not too long ago, Google (the one search engine most people are interested in) announced that page speed was an important factor in he algorithms they use for search rankings. This means that websites which load faster should have a more favorable page rank. While there is plenty on the developer's side which can reduce loading time, it also makes sense to choose a hosting provider which can...
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Image Optimization for Better SEO

P { margin-bottom: 0.08in; direction: ltr; color: rgb(0, 0, 0); line-height: 115%; widows: 2; orphans: 2; }P.western { font-family: "Calibri",sans-serif; font-size: 11pt; }P.cjk { font-family: "Calibri",sans-serif; font-size: 11pt; }P.ctl { font-family: "Times New Roman",serif; font-size: 11pt; }A:link { color: rgb(0, 0, 255); } Image optimization is an indispensable part of SEO. If you do not optimize the images on your website, you will not be able to make the most of your SEO efforts. For Search Engine Optimization India is one of the leading outsourcing destinations. Just a few months back, the Search Engine giant Google has come up with a new feature called ‘Image Search UI’ exclusively for the users who search images online. Being a user-focused approach, it has been offering great image search experiences to people by enabling them to get high resolution images directly on the search results. They do not need to visit the hosting websites for image optimization anymore. At the same time, it has become a hitch for the webmasters, as the traffic generated by the organic image search to their websites has reduced almost 60 to 80 percent. The latest user interface has affected thousands of web portals, especially categories like entertainment,...
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How You Can Build Online Authority Using Google+?

Six Ways How You Can Build Online Authority Using Google+ Google, as you are most likely aware, is the hugest online search engine. However, did you know that establishing authority with a Google+ author profile can give you a competitive advantage for driving more traffic and leads to your website? We take a look at six different ways to build online authority with this bustling social site. Let your profile sell you The foremost thing to do is to sell your profile to your target audience. According to Google's 'Scheme of Author Rank', the prominence of your Google+ profile is affected by four things notably (i) The number of followers you have (ii) The rate at which your content is shared (iii) The number of adds you get (iv) Your activity. So how do you play by these four rules? Invest in a good author's bio For starters, you need to create a solid bio that summarizes who you are and the kind of stuff you share. Ensure to include keywords into the bio especially in the Introduction, Education and employment sections. Build a solid network The easiest way to build a healthy network is by starting off with people who...
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What Tasks Does an SEO Specialist Really Do?

Maybe you're paying some serious cash for an "SEO Specialist" to optimize your site, or maybe you're an SEO Specialist in the making. Either way, it's good to know what should be happening with the website in question. Here's a basic checklist of tasks that effective SEO should involve: Strategy The first part of any project, SEO related or not, should always be planning and looking at strategies on how to approach things. This task should be especially well communicated with the client, illustrating what exactly needs to be done and how each of those needs will be met with a plan of action. It is during this strategizing and planning process that an SEO specialist's expertise and familiarity with the field should really show through. After a strategy has been formed, it's on to it's execution. Keyword Research Keywords are the building blocks of SEO. Thus, proper and thorough research of keywords is a crucial task and can make or break your SEO success. This task involves going through dozens if not hundreds of possible key words and phrases around which all of the optimization will be focused. Eventually, this list will be narrowed down to fewer than a dozen...
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Video marketing – content marketing with moving images

Video content plays on the oft used adage that a picture paints a thousand words. If that is true, how many words will a thirty second video paint on a blank canvas to your website’s visitors? A difficult number to quantify; however, if they cannot find your video in the first place, the canvas is going to remain completely blank. Looking for an edge Content marketers are always looking for the edge, that one element of a marketing strategy which will offer more leverage than any other element. In recent weeks and months the realization has been dawning on marketers that key to increasing search rankings is a new way ofvideo SEO marketing. Okay, maybe Internet and content marketers haven’t only recently realized the edge video marketing can deliver to a website business. They will certainly have been aware for some time, if they are on top of marketing trends the importance of video content in relation to search algorithms. Search engines detect, analyze and use social signals as one of the elements in the way in which websites and individual pages are ranked. A huge opportunity Few marketers would argue, given the recent figures being bandied around that there...
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Setup Google Authorship for your website

Google Authorship is a link between your blog posts or articles and your Google+ profile. If you have established authorship, you can possible get your profile picture from Google+ showed in the search engine result page of Google. This is an advantage, because it is more eye-catchy and may therefore give you more visitors.  Another important advantage is, that authorship may help improving your Authorrank, i.e. Googles ranking of your expertise as an author on a specific topic. This does not count in the ranking of search results today, but a lot of people expect, that Google will implement Google Authorrank directly in their algorithm in the near future.  To have your Google+ profile picture showed next to the search results, the following things must be met: You must have a Google+ profile with a profile picture Their must be a link from your Google+ profile to the website where your blog post is located. Their must be a link from your content back to your Google+ profile Google must see you as an expert on the topic of the post (high authorrank) There are more ways to establish authorship. This is the easiest way: First go to your Google+ profile...
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SEO The Game - An Infographic for Search Geeks

This infographic was created by Subtle Network Design and Marketing. It highlights the idea that on any given day, any SEO can win the battle for top position. Each strategy has it's strengths and it's weaknesses. In many cases it comes down to circumstance, chance and perhaps just a roll of the dice. Click to Enlarge The graphic also tries to address the tension that exists between so called white hat and black hat SEO's. In their opinion, the real "bad guys" are not SEO's but rather the large and small businesses seeking to steal in the name of SEO. No matter what your opinion is, it can be agreed that this graphic is pretty dang funny. The cards are entirely unique, and it’s a bit humorous to see how certain strengths and weaknesses can blend together. Thanks to Subtle Network Design for creating such a silly, yet informative, infographic. If you recognize yourself in one of the characters, let me know by posting your thoughts in the comment section below. Subtle Network Design & Marketing created this infographic.  Additional images and the largest version of the graphic can be seen here: https://www.subtlenetwork.com/seothegame....
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5 Ways Your Web Hosting Affects Your Online Marketing

When it comes to precious commodities, time and money are up there. Yet these are also the top two things everybody loves to save on. But when you are choosing a webhost, the cheapest option is not likely to be the best choice for your business' online marketing strategy. Here is a rundown of what to look for and why when choosing your webhost. 1.SEO, and when it comes to the rules, it's best to play by the ones set out by Google.  Over 60% of shoppers now research their purchases of products and services online before buying. So when you are marketing your products or services on your super new website, it's a given that you want it to be near the top of the Search Engine Results Pages. Now you can employee a Search Engine Optimization expert to structure your pages correctly, build up a healthy backlink profile and develop your social media strategy, but did you know that Google now also includes in its search algorithm how fast your web pages load? So the key here is to make sure your website can load quickly and always has the available computing resources to serve the webpages being requested...
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5 SEO Tips for Press Releases

As Google’s algorithms become more sophisticated, the SEO world is focusing on content creation. With the search engines now able to understand the context behind a search, keyword density is becoming less important and instead, good quality and engaging copy is emerging as a major ranking factor. In order to bolster the content surrounding your company, there are numerous options, from your initial website copy, to blogs and articles and of course press releases. Occasionally brushed aside as a “traditional” marketing tool, press releases can actually serve as one of the most powerful ranking assists. For your press release to achieve its full potential, be sure to follow the next 5 steps: Pick your topic wisely. Whilst your piece will be required to contain a news element, this does not have to be earth-shattering. If you find yourself struggling to find company news to announce, try commenting on current industry news. Using Google News can help you find topical issues that will be mostly likely to spark a reaction amongst your audience. Make it visually appealing. In order to attract readers to your piece in the first place it needs to be attractive. Breaking up your text with images makes it...
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Can Pictures be Used for Optimization? Absolutely.

I feel that there are not always things that you can learn from a book or from a post or from someone without doing it yourself. This can be true of anything. Things like SEO or website design or even things like painting. Everything has its own pieces that you may not learn about unless it happens by accident or trial-and-error. Okay, not everything but some things. I have found a few things by accident while creating two websites. One is a business blog and the other is a creative, personal blog. The one thing in particular that I have stumbled across twice, once for each blog, is the fact that my photos are driving traffic to my websites. This is how/what I found out… First, Google Analytics. That’s always a good place to start when searching about how your traffic is behaving. The reason being it has this awesome tool that shows you what terms were typed into Google that ended up directing users to your website. For my business blog, I saw that the number one post that was being seen was a post about the Canon Rebel T3i. I wasn’t sure why except that it’s a popular camera....
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5 SEO Tips For Small Businesses

During the process of running a small business, you have to try out many different strategies to be able to reach your customers where they are. One of the best options to consider in this situation is creating a business website, and then using search engine optimization to get free traffic from search engines. If you are a small business, you might not have a lot to spend on an SEO company. Here are some tips to keep in mind when you're interested in search engine optimization for your business. Create Amazing Content Make Link Bait Start the Buzz Avoid Spam Links Take the Long-Term Approach Create Amazing Content Recent changes to the Google algorithm have made it painfully clear that the only way to rank highly in the search engines is to create amazing content. Both the Panda and the Penguin update showed that the websites with the highest quality content typically prevailed. This means that you can't just write a quick piece of content and throw it up on your site in hopes of ranking highly. Make Link Bait When you are trying to rank highly in the search engines, you have to get a large number of inbound...
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