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A Handy Roadmap For Publishing Compelling Blog Content To Boost Your SEO And SEM Efforts

Your search engine optimization (SEO) and search engine marketing (SEM) efforts are only as strong as the content you publish.  After all, "content" remains "king."  However, if it was as easy as simply posting any kind of content, most companies would have SEO & SEM success.  But they don't, and that's because while content is important, compelling content is even more important. So what constitutes "compelling" content?  And what are some tips to keep your blog fresh and engaging?  This is what we'd like to talk about today. First and foremost, you need to make sure you content is original.  No cutting and pasting or shameless republishing from other sites.  People have tried that - it's called "black hat" SEO - and actually some of them realized success in the past.  But Google caught on.  They recently launched their Penguin and Panda updates - tweaks in algorithms - which essentially punish sites that repurpose content. That being said, you can of course site other pieces of content - just attribute it and, better yet, add your own personal commentary.  Political blogs are great at this.  They take an excerpt from a column (we call it the "money quote"), provide a link,...
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