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Metrics To Take With A Pinch Of Salt

When it comes to online marketing most of us spend a good portion of the day examining one metric or another and in most cases we’ll base entire campaigns around a few stats and numbers we gather from various tools. For the most part this tends to work but don’t be too discouraged if you don’t always see the figures you’re after. Bounce Rate This is one metric that often gets overlooked, you look at how many visitors your site has had, you look at how many organic visitors you get maybe the number of referring organic keywords and perhaps you do a little year on year comparison but how often do you give the old bounce rate a good scrutinising? In these "post Panda" days user experience is becoming more and more popular so if Google can see your traffic is jumping straight off your site after viewing just one page that tells Google that page is not relevant for that search query. Unfortunately a high bounce rate could mean several other things too, it could mean your traffic found exactly what they were looking for and made a conversion over the phone (or in person if it’s a shop)...
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